Quantcast has a direct integration with LiveRamp which allows for segments to be transferred to a Quantcast advertise account via the LiveRamp Connect platform.
The LiveRamp segments can then be activated as part of an ad campaign or visualized in the form of audience insights. To start the process of sending the segments to Quantcast, please follow these steps:
1. Gather your Quantcast p-code
The Quantcast p-code is an advertiser-specific, alphanumeric identifier that is used to house all data associated with the advertiser account. The p-code starts with ‘p-’ and is 15 digits long. It will look something like this: p-T-12E34S56T78
The p-code is listed on your Quantcast homepage, or you can reach out to your Quantcast representative for confirmation on the p-code.
The Quantcast p-code is case and space sensitive. Do not make any edits.
2. Activate Quantcast Destination Account in LiveRamp Connect
a) From your LiveRamp connect homepage, Hover over OUT in the left navigation bar and then select “My Destinations” to navigate to the Your Destination Accounts page.
b) Click the + New Destination Account tile.
c) Search for Quantcast as a Destination and select "Activate".
d) On the Configure Quantcast Destination Account page, you will need to enter information about the specific Quantcast account.
- Identifier Types: Cookies
- End Date: Should be a date in the future. LiveRamp will stop sending data to the destination once the end date is reached.
- QC ID: Account p-code The "p-" portion of the p-code should be removed when entered.
- Destination Account Name: Choose memorable name for the account
e) After entering all of the account information, click Continue
3. Distribute Data to Destination Account
a) From the Connect homepage, hover over OUT in the left navigation bar and then select “My Destinations” (or click the "Distribute Data" tile on the Connect home page) to navigate to the Your Destination Accounts page.
b) On the My Destinations page, find the Destination Account that was created in Step 2, and click the manage button that appears when you hover over the tile.
c) You will now be able to choose which segments you would like to distribute to the Quantcast destination. Check the box to the left of the segment names that you would like to send, and click Add to Distribution. This will initiate the transfer of the segments to the Quantcast account.
4. Confirming Segment Transfer with Quantcast
Email your Quantcast representative to confirm which segments have been distributed. The segment should become available in the platform in 3-5 days.