TCF v2 entails many changes, all aimed at greater transparency, choice, and control. Here are the key changes in the framework:
Increased Transparency & User Control
More visibility and ability to control what data they’re passing/ not passing to which vendors.
- Grant or withhold consent, and also exercise their ‘right to object’
- Gain more control over whether and how vendors may use certain features of data processing, e.g. the use of precise geolocation.
A clearer picture of what consumers are being asked to consent to.
- Special Purposes: processing data under Legitimate Interest and allow site owners to provide better services to their visitors.
- Features: updated to provide additional clarity to data subjects.
More Granular Control for Publishers
Greater control and flexibility with respect to integration and collaboration with tech partners. This can restrict the purposes for which personal data is processed by vendors on a publisher’s website on a per-vendor basis.
Preset bundles of two or more Purposes and/or Special Features that make it easier for consumers to understand how and why publishers/vendors plan to process their data
Flexible Vendor Legal Bases
TCF v2.0 allows vendors to register flexible legal bases, and default legal bases.