The Browsing Interests tab in your dashboard provides insight into the online browsing behavior of your users across the entire web.
For a full list of categories and subcategories, as well as definitions, click here.
The Affinity Index is a comparison of the audience composition of this property to the Internet.
If the Technology & Computing > Video Games card shows an Index of 220, this means that you are 2.2x more likely to have a user who reads Video Game content on the web view your property over the average Internet site.
Using This Report
Use the Browsing Interests report to gather insights on the browsing habits of a property's users. This can help you in a number of ways.
Support advertising sales efforts
Show advertisers that users of your site are big techies, or that your average user is five times more likely than the average web user to read content about pets.
Edit content to appeal to valuable users
Use the Interests report to find that your audience is 12 times more interested in Celebrity News than the average Internet user so you can focus your content to include a celebrity news angle.
Browsing Interests are calculated based on a user's browsing behavior that we directly collect anonymously from the publishers and networks that use Quantcast Measure and have placed our pixel on their properties. A user is classified as "interested" in a topic if they visit a site that is classified as that topic, or if they visit the same sites as users who are already classified as being interested in the topic. For example, if Joe is a sports enthusiast and visits sports sites exclusively, and Steve visits 90% of the same sites as Joe, Steve is likely to be a sports enthusiast.