This report is powered by Quantcast's Audience Grid and includes data on media consumption behavior.
Reports powered by Quantcast's Audience Grid make use of data provided by one or more data partners. You can find more information about the data partners and how their data is generated here.
The composition value is the percentage of page views generated by visitors that fall into a particular Media Interests segment for this property. We provide you with a page view composition to best represent the composition of potential impressions for users in a given Media Interests segment for your property.
Index is a comparison of the audience composition of this property to the general Internet population.
For example, if Concert & Theatre Tickets - Frequent Transactor has an Index of 97 and a 31.67%:
- This means 31.67% of the page views on this property are generated by users who are frequent buyers of concert and theatre tickets.
- You are .97x more likely to be have a user who is a cord cutter view your property than the average Internet site.
Using This Report
The Media Interests report helps you understand the media consumption habits of a property's users.
Support Advertising Sales Efforts
By getting a full Media Interests profile of your property, you can use Quantcast to validate the media consumption habits of your audience to marketers.
Inform Your Content Creation Strategy
When constructing the story and unique content strategy to pitch to your marketer partner, leverage these data points to validate and inform your creative team on the media consumption habits of users who visit specific properties across your Network.