The Insights Lab allows you to easily review performance trends and analytics within the Quantcast Platform. These reports are available at both the ad set and the campaign level and are refreshed every Monday.

We are constantly working to improve the Insights Lab and add more reports for marketers, so the list of reports may change over time.

Understanding Campaign and Ad Set Insights

Reports

The following reports are currently available:

Cross-Campaign
- Funnel Impact
Audience
- Audience Overlap
Delivery
- Frequency Distribution
- Device Breakdown
- First Impression to Site Visit (Only Available for lookalike ad sets/campaigns)
- Cookieless Breakdown (Only available after cookieless has been activated)
Journey
Conversions

Access Insights Lab

Insights labs reports can be accessed at either the campaign or Ad Set level by hovering over the ad set or campaign and clicking Insights.

After clicking on Insights, the window will appear on the right side. Click on Insights Lab to view available reports and click on the report name to open the individual report. Hover over the i for a description of the Insights Lab report. Next to each available report, there is a "star" icon that can be selected to add the report as part of your "favorites". This will allow the report to be seen at the top whenever opened.

Assess Performance