---
title: "Audience Building"
slug: "audience-building"
status: "update"
updated: 2025-12-17T19:34:28Z
published: 2025-12-17T19:34:28Z
canonical: "help.quantcast.com/audience-building"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.quantcast.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Audience Building

The Quantcast Platform gives you insights and lets you target advertising campaigns based on predefined audiences. You can build audiences off of the general internet population, pixels placed on your website, or offline data you’ve uploaded to Quantcast. These audiences can be updated and customized with a variety of filters, such as demographics, location, devices, and interests.

- [Enabling Interest-Based Audiences](/v1/docs/enabling-interest-based-audiences)
- [DMP Audiences](/v1/docs/dmp-audiences)