---
title: "Australia Healthcare Campaign Category Policy"
slug: "australia-healthcare-campaign-category-policy"
tags: ["Campaign Category Policy", "Australia", "Healthcare"]
updated: 2024-03-29T18:08:22Z
published: 2024-03-29T18:08:22Z
canonical: "help.quantcast.com/australia-healthcare-campaign-category-policy"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.quantcast.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Australia Healthcare Campaign Category Policy

This guide provides an overview of Quantcast’s policy guidelines for **Healthcare campaigns in Australia**, including what is supported, restricted, and prohibited. Please review carefully.

To see the full Campaign Policy, see [this page.](https://www.quantcast.com/legal/campaign-policy/)

## **Healthcare Campaigns in Australia**

Advertising is supported for some Health-Related campaigns in Australia.

- First aid, personal hygiene, beauty products, wellness, and over-the-counter products for general consumption are not considered “healthcare,” so long as they do not relate to a specific condition or diagnosis.
  - Examples:
    - Personal hygiene products, such as toothpaste and deodorant
    - Non-prescription painkillers and medicines unrelated to a specific condition
    - First aid, including band-aids, braces, sterile gloves, cold compresses, gauze
    - Cosmetic and anti-ageing products and services
    - Fitness tracking apps
    - Meditation/mindfulness apps
    - Dermatology scans
    - Plastic surgery
    - Essential oils

Carefully review this guide as there are important prohibitions and restrictions with which Advertisers must comply to satisfy Quantcast policies, laws, and self-regulatory codes.

## **Campaign Parameters**

See the [Create a New Campaign](/v1/docs/new-campaign-creation) article for details on setting up a campaign.

- **Permitted targeting types**: all targeting permitted
- **Permitted tagging:** tagging of advertiser site(s) is permitted; however, no pages or portions of a website may be tagged that relate to a specific health condition or diagnosis.
- **Creative restrictions**: creatives must not relate to or suggest an inference about a specific health condition or diagnosis and may not reveal or suggest an inference of a Restricted Data Type.

## **Important Prohibitions**

Healthcare Product/Service Prohibitions:

- No healthcare or pharmaceutical campaigns are permitted
- No campaigns for products subject to recalls or significant government actions (such as OxyContin)
- No campaigns for medicinal products that contain narcotic substances

### Campaign Prohibitions: Campaigns must not:

- Allow for inferences about a user’s health conditions via targeting, tagging, or conversion events, or page interactions
- Use, collect, or report on sensitive information, including health-related information (e.g., customers passing back data on purchaser information through their pixels)
- Make claims that essential oils or alternative health products treat ailments (e.g., claiming essential oils “prevent Covid”)