---
title: "Best Practices: Brand Survey Results"
slug: "best-practices-brand-survey-results"
tags: ["Best Practices", "Brand Lift Live", "Survey"]
updated: 2026-02-11T22:32:49Z
published: 2026-02-11T22:32:49Z
canonical: "help.quantcast.com/best-practices-brand-survey-results"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.quantcast.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Best Practices: Brand Survey Results

Running a Brand Survey test in the Quantcast Platform gives you access to various reports. For more information, read our [Brand Survey program](/v1/docs/brand-lift-live-overview) article or contact your Quantcast representative.

## **Performance Overview**

The survey overview provides a general overview of your survey's progress. The following metrics will be available:

| Lift | Lift is calculated as: (Exposed results - Control results)/Control results The lift % shows how much more likely the exposed group was to answer favorably to your survey question than those in the control group. |
| --- | --- |
| Confidence | The confidence level indicates the probability that the difference in results between the exposed and control groups is positive. It is based on statistical assumptions that require a large sample to be validated. |
| Sample | The total (exposed + control) number of answers received in each category. We recommend a sample of at least 100 answers. Smaller samples can be used directionally. |
| Spend | Total survey spend, including non-media fees, for the exposed and control groups |
| Impressions | Total survey impressions served for the exposed and control groups |
| Responses | Total number of survey responses received for the exposed and control groups |
| Response Rate | Number of survey responses received/total number of survey impressions |
| CPR (Cost per Response) | Total survey cost/total responses |
| Answers | The individual selection within a survey response. |
| Results | Number of survey answers/total number of survey responses *Only the answer(s) you consider positive should be included. You can specify the specific answer(s) you consider as positive for this calculation. |