Best Practices: Tagging by Vertical
- 01 Apr 2024
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Best Practices: Tagging by Vertical
- Updated on 01 Apr 2024
- 3 Minutes to read
- Contributors
- Print
- DarkLight
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A comprehensive tagging strategy sets your campaign up for success and provides robust audience insights. You should begin with the implementation of the base Q Pixel across all pages of your site unless your use of our pixel is not permitted by our Terms and Conditions. This serves as the foundation of Q Pixel tagging. The more site coverage with the Q Pixel, the stronger your custom audience model will be, and the easier it becomes to leverage all Quantcast product offerings.
As important as it is to understand what makes users convert on your website, it is equally important for us to understand the different conversion paths that they take throughout your website, to differentiate a browser from a serious buyer.
Tagging Techniques
Key Performance Events
After the Q Pixel has been installed, you will want to identify your website’s key performance or engagement events. We’ve included some examples for various business verticals below. Any key touchpoint that a prospect may reach in the conversion funnel should be tracked uniquely.
Depending on the type of website event that you would like to track, there are a few options for configuring this tracking.
Q Pixel Event. If the event occurs on a button, or if there is information that can be passed back to Quantcast, we would recommend using a custom Q Pixel event. This would involve the implementation of an event specific script on the site.
Rule Event. If the event occurs on a page view with a dedicated URL, it would be a good candidate for a rule-based event. Rule events can be configured within Q Pixel UI and does not require any additional scripts to be implemented on the site.
Please refer to the Track Events guide for more information.
Data Passback Parameters
Scripts for standard and custom website events can be configured to capture additional data points from your site. These data points allow for even further segmentation of key website events and can be used to influence the optimization and reporting setup of your campaigns. Verticalized data passback examples are included below. The Data Passback guide provides more detailed information on the topic.
Suggested Tagging Best Practices by Vertical
The following are the recommended key site engagements and passback parameters by vertical. Please click on the name of the vertical to jump to its corresponding recommendations.
Automotive
Recommended Custom Q Pixel Events
Q Pixel Event | Passback Parameter |
Contact dealer or sales representative confirmation | vehicle make, model name, order ID, dealer name |
Configure a car confirmation | vehicle make, model name, order ID |
Request a quote confirmation | vehicle make, model name, order ID |
Schedule test drive confirmation | vehicle make, model name, dealer name, order ID |
Download ebrochure confirmation | model name, order ID |
Recommended Automotive Rule Events
OEM homepage
Model pages
Special offers
Vehicle comparison
Financing pages
Recommended Custom Q Pixel Events B2B
Q Pixel Event | Passback Parameter |
Free trial confirmation | lead ID, product name, company size |
Attend a webinar confirmation | lead ID, webinar name, company size |
Contact sales confirmation/live chat box | lead ID, company size |
Purchase confirmation | order ID, revenue, customer type (new vs. existing), company size, product name |
Recommended B2B Rule Events
Pricing
Homepage
Resources
How it works
Custom stories/case studies
Education
Recommended Custom Q Pixel Events
Q Pixel Event | Passback Parameter |
Info request confirmation | lead ID, major/concentration, degree type, semester/term |
Application or enrollment confirmation | lead ID, major/concentration, degree type, semester/term |
Campus visit request confirmation | lead ID, major/concentration, degree type |
Recommended Education Rule Events
Homepage
Degree options
Alumni pages
Admissions
Tuition and Financing
Finance
Recommended Custom Q Pixel Events
Q Pixel Event | Passback Parameter |
Account signup confirmation | order ID, account type |
Credit card signup confirmation | order ID, card name, card type |
Mortgage/loan application confirmation | order ID, loan type |
Recommended Finance Rule Events
Homepage
Account types
Credit card pages
Login (for suppression)
Insurance
Recommended Custom Q Pixel Events
Q Pixel Event | Passback Parameter |
Insurance signup confirmation | order ID, insurance type (home, auto, etc.), plan information |
Insurance request a quote confirmation | lead ID, insurance type(home, auto, etc.), plan information |
Plan upgrade confirmation | order ID, insurance type (home, auto, etc.), plan information |
Recommended Insurance Rule Events
Homepage
Plan information
Coverage options
Resources
Login (for suppression)
Nonprofit
Recommended Custom Q Pixel Events
Q Pixel Event | Passback Parameter |
Donation confirmation | order ID, revenue, donation type (one-time/sustaining) |
Email newsletter signup confirmation | lead ID |
Sponsorship confirmation | order ID, revenue, sponsorship confirmation |
Petition signup confirmation | order ID, petition name |
Recommended Nonprofit Rule Events
Homepage
What we do
How to help
Donation funnel
Retail
Recommended Custom Q Pixel Events
Q Pixel Event | Passback Parameter |
Purchase confirmation | order ID, revenue amount, customer type (new vs. existing), product category, SKU |
Email signup confirmation | order ID |
Recommended Retail Rule Events:
Homepage
Category pages
Product pages
Shopping cart
Checkout page
Travel
Recommended Custom Q Pixel Events
Q Pixel Event | Passback Parameter |
Booking confirmation | order ID, revenue, account tier, destination city, hotel code, customer type (new vs. existing) |
Account signup confirmation | order ID |
Recommended Travel Rule Events
Homepage
Destinations
Booking funnel
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