--- title: "Best Practices: Tagging by Vertical" slug: "best-practices-tagging-by-vertical" description: "Implement a robust tagging strategy with Live Tag to enhance audience insights and optimize conversion paths across your website for better campaign success." tags: ["Best Practices", "Tagging", "Tags", "Live Tag", "Key Performance Events", "Tagging Best Practices"] updated: 2025-12-16T22:23:41Z published: 2025-12-16T22:23:41Z canonical: "help.quantcast.com/best-practices-tagging-by-vertical" --- > ## Documentation Index > Fetch the complete documentation index at: https://help.quantcast.com/llms.txt > Use this file to discover all available pages before exploring further. # Best Practices: Tagging by Vertical A comprehensive tagging strategy sets your campaign up for success and provides robust audience insights. You should begin with the implementation of the base Live Tag across all pages of your site, unless our [Terms and Conditions](https://legal.quantcast.com/#products-and-services-privacy-policy) do not permit your use of our pixel. This serves as the foundation of Live Tag tagging. The more site coverage with the Live Tag, the stronger your custom audience model will be, and the easier it becomes to leverage all Quantcast product offerings. As important as it is to understand what makes users convert on your website, it is equally important for us to understand the different conversion paths that they take throughout your website, to differentiate a browser from a serious buyer. ## **Tagging Techniques** ### **Key Performance Events** After the Live Tag has been installed, you will want to identify your website’s key performance or engagement events. We’ve included some examples for various business verticals below. Any key touchpoint a prospect encounters in the conversion funnel should be tracked uniquely. Depending on the type of website event you would like to track, there are a few options for configuring it. 1. [**Live Tag Event**](/v1/docs/advanced-installation-full-tag)**.** If the event occurs on a button or involves information that can be passed back to Quantcast, we recommend using a custom Live Tag event. This would involve implementing an event-specific script on the site. 2. [**Rule Event**](/v1/docs/creating-rule-based-events)**.** If the event occurs on a page view that involves information that can be passed back to Quantcast, we would designate the URL as a good candidate for a rule-based event. Rule events can be configured within Event Manager UI and do not require any additional scripts to be implemented on the site. Please refer to the [Track Events guide](/v1/docs/track-events) for more information. ### **Data Passback Parameters** Scripts for standard and custom website events can be configured to capture additional data points from your site. These data points enable even further segmentation of key website events and can inform the optimization and reporting setup of your campaigns. Verticalized data passback examples are included below. The [Data Passback guide](/v1/docs/data-passback) provides more detailed information on the topic. ## **Suggested Tagging Best Practices by Vertical** The following are the recommended key site engagements and passback parameters by vertical. Please click the vertical name to jump to its recommendations. ### **Automotive** #### **Recommended Custom Live Tag Events** | **Live Tag Event** | **Passback Parameter** | | --- | --- | | Contact dealer or sales representative confirmation | vehicle make, model name, order ID, dealer name | | Configure a car confirmation | vehicle make, model name, order ID | | Request a quote confirmation | vehicle make, model name, order ID | | Schedule test drive confirmation | vehicle make, model name, dealer name, order ID | | Download e-brochure confirmation | model name, order ID | #### **Recommended Automotive Rule Events** - OEM homepage - Model pages - Special offers - Vehicle comparison - Financing pages #### **Recommended Custom Live Tag Events B2B** | **Live Tag Event** | **Passback Parameter** | | --- | --- | | Free trial confirmation | lead ID, product name, company size | | Attend a webinar confirmation | lead ID, webinar name, company size | | Contact sales confirmation/live chat box | lead ID, company size | | Purchase confirmation | order ID, revenue, customer type (new vs. existing), company size, product name | #### **Recommended B2B Rule Events** - Pricing - Homepage - Resources - How it works - Custom stories/case studies ### **Education** #### **Recommended Custom Live Tag Events** | **Live Tag Events** | **Passback Parameter** | | --- | --- | | Info request confirmation | lead ID, major/concentration, degree type, semester/term | | Application or enrollment confirmation | lead ID, major/concentration, degree type, semester/term | | Campus visit request confirmation | lead ID, major/concentration, degree type | #### **Recommended Education Rule Events** - Homepage - Degree options - Alumni pages - Admissions - Tuition and Financing ### **Finance** #### **Recommended Custom Live Tag Events** | **Live Tag Event** | **Passback Parameter** | | --- | --- | | Account signup confirmation | order ID, account type | | Credit card signup confirmation | order ID, card name, card type | | Mortgage/loan application confirmation | order ID, loan type | #### **Recommended Finance Rule Events** - Homepage - Account types - Credit card pages - Login (for suppression) ### **Insurance** #### **Recommended Custom Live TagEvents** | **Live Tag Event** | **Passback Parameter** | | --- | --- | | Insurance signup confirmation | order ID, insurance type (home, auto, etc.), plan information | | Insurance request a quote confirmation | lead ID, insurance type(home, auto, etc.), plan information | | Plan upgrade confirmation | order ID, insurance type (home, auto, etc.), plan information | #### **Recommended Insurance Rule Events** - Homepage - Plan information - Coverage options - Resources - Login (for suppression) ### **Nonprofit** #### **Recommended Custom Live Tag Pixel Events** | **Live Tag Event** | **Passback Parameter** | | --- | --- | | Donation confirmation | order ID, revenue, donation type (one-time/sustaining) | | Email newsletter signup confirmation | lead ID | | Sponsorship confirmation | order ID, revenue, sponsorship confirmation | | Petition signup confirmation | order ID, petition name | #### **Recommended Nonprofit Rule Events** - Homepage - What we do - How to help - Donation funnel ### **Retail** #### **Recommended Custom Live Tag Events** | **Live Tag Event** | **Passback Parameter** | | --- | --- | | Purchase confirmation | order ID, revenue amount, customer type (new vs. existing), product category, SKU | | Email signup confirmation | order ID | #### **Recommended Retail Rule Events:** - Homepage - Category pages - Product pages - Shopping cart - Checkout page ### **Travel** #### **Recommended Custom Live Tag Events** | **Live Tag Event** | **Passback Parameter** | | --- | --- | | Booking confirmation | order ID, revenue, account tier, destination city, hotel code, customer type (new vs. existing) | | Account signup confirmation | order ID | #### **Recommended Travel Rule Events** - Homepage - Destinations - Booking funnel ## Related - [Live Tag Overview](/tagging-overview.md) - [Best Practices: Tagging](/best-practices-tagging.md)