---
title: "Campaign Hierarchy"
slug: "campaign-hierarchy"
tags: ["Campaigns", "Ad Set", "Inventory", "Demographics", "Audience", "Creatives", "Targeting", "Budget"]
updated: 2026-01-22T15:43:18Z
published: 2026-01-22T15:43:18Z
canonical: "help.quantcast.com/campaign-hierarchy"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.quantcast.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Hierarchy

Understanding the campaign hierarchy is an important part of understanding all the changes that can be made and where to find them. The campaign creation workflow is made of 3 levels:

![campaign hierarchy](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/campaign%20hierarchy.PNG?sv=2026-02-06&spr=https&st=2026-11-08T08%3A01%3A42Z&se=2026-11-08T09%3A01%3A42Z&sr=c&sp=r&sig=DZA4fI1U8lYRPO6UiOykYpo%2Bf72Hr7TkB%2FQVusMNNgU%3D)

1. **Campaign**: Here, you can set your campaign objective, campaign focus, conversion event, and choose the campaign budget optimization option.

![Blank Add Campaign](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/Blank%20Add%20Campaign.PNG?sv=2026-02-06&spr=https&st=2026-11-08T08%3A01%3A42Z&se=2026-11-08T09%3A01%3A42Z&sr=c&sp=r&sig=DZA4fI1U8lYRPO6UiOykYpo%2Bf72Hr7TkB%2FQVusMNNgU%3D)

1. **Ad Set:** This is where you define:

- Budget and Schedule

![Budget and Schedule](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/Budget%20and%20Schedule.PNG?sv=2026-02-06&spr=https&st=2026-11-08T08%3A01%3A42Z&se=2026-11-08T09%3A01%3A42Z&sr=c&sp=r&sig=DZA4fI1U8lYRPO6UiOykYpo%2Bf72Hr7TkB%2FQVusMNNgU%3D)

- Targeting, including channel, cookie type, location, and more.

![Targeting(2)](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/Targeting(2).PNG?sv=2026-02-06&spr=https&st=2026-11-08T08%3A01%3A42Z&se=2026-11-08T09%3A01%3A42Z&sr=c&sp=r&sig=DZA4fI1U8lYRPO6UiOykYpo%2Bf72Hr7TkB%2FQVusMNNgU%3D)

- The Audience you would like to reach.

![Audience (Closed)](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/Audience%20(Closed).PNG?sv=2026-02-06&spr=https&st=2026-11-08T08%3A01%3A42Z&se=2026-11-08T09%3A01%3A42Z&sr=c&sp=r&sig=DZA4fI1U8lYRPO6UiOykYpo%2Bf72Hr7TkB%2FQVusMNNgU%3D)

- Inventory

![Inventory(3)](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/Inventory(3).PNG?sv=2026-02-06&spr=https&st=2026-11-08T08%3A01%3A42Z&se=2026-11-08T09%3A01%3A42Z&sr=c&sp=r&sig=DZA4fI1U8lYRPO6UiOykYpo%2Bf72Hr7TkB%2FQVusMNNgU%3D)

1. **Creative:** This is where you can upload new creatives or select those available in your library to associate to the specific ad set.

![Creative](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/Creative.PNG?sv=2026-02-06&spr=https&st=2026-11-08T08%3A01%3A42Z&se=2026-11-08T09%3A01%3A42Z&sr=c&sp=r&sig=DZA4fI1U8lYRPO6UiOykYpo%2Bf72Hr7TkB%2FQVusMNNgU%3D)

Learn more about [Creating a New Campaign](/v1/docs/new-campaign-creation).