Display Creative Best Practices
Ensure your company’s logo is prominent and consistent in location and dimension across the different banner sizes within each creative set.
The value proposition (offer) should be easy to read and simple. It should take up the most space in your ad and be the first thing that the viewer’s eyes are attracted to.
The call to action should be prominent and clear, serving as the focal point of the ad. Contrasting colors typically help the button stand out from the background.
Include brand imagery and clear images of your product. Utilize people and top-selling products when possible.
Consider using colorful, eye-catching background colors to draw consumer attention.
As Flash acceptance and support across major browser versions continue to decline, Quantcast recommends migrating to HTML5 ad creatives as an alternative to Flash formats to ensure seamless display across devices and platforms. Alternatively, using an animated GIF or JPG instead of the Flash creative would be recommended to ensure seamless delivery across all browsers and platforms if HTML5 conversion is not possible.
Due to the variability in the HTML5 format, we request assets or a live tag for testing before launch.
Quantcast supports the Coalition for Better Ads initiative to create a better user experience on desktop and mobile web. As such, we strongly suggest our advertisers use formats and creative specifications that adhere to the Better Ads Standards as defined at https://www.betterads.org/standards/
Native Creative Best Practices
Best Practices:
Keep the image's focal point toward the center for optimal appearance after resizing.
Use lifestyle images to match the appearance of other page content. Images of products in context are preferred over images of the product alone.
Avoid text on the image, as it may become illegible after resizing.
Your image and copy should be relevant to the page your ad clicks out to.
To make the most of the ad space, aim for your headline and body to be as close as possible to the recommended max lengths.