---
title: "Exploring Your Data: Traffic"
slug: "exploring-your-data-traffic"
tags: ["Data", "Measure", "Traffic", "Audience Grid"]
updated: 2025-10-07T16:04:55Z
published: 2025-10-07T16:04:55Z
canonical: "help.quantcast.com/exploring-your-data-traffic"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.quantcast.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Exploring Your Data: Traffic

This report helps you to understand the traffic coming to your site.

![](https://cdn.us.document360.io/9a180fa0-df3b-4942-a5f6-b3905cf917d9/Images/Documentation/image(74).png?sv=2026-02-06&spr=https&st=2026-11-03T20%3A23%3A32Z&se=2026-11-03T21%3A23%3A32Z&sr=c&sp=r&sig=F%2FSGpVxZP%2FQfWxHaCekQV8h6DgPcV1a8fCkCTGcWx3Y%3D)

## **Definitions**

### **Page Views**

The **Page** **Views** value is the total number of views of all the pages on this property (website, network)

### **Uniques**

The **Uniques** value is the number of distinct devices that visit this property. For example, if Joe goes to a property 10 times on his desktop computer, that is 10 visits but one unique. If Joe visits a property 5 times from his computer and 5 times from his mobile device, that is 10 visits but 2 uniques.

## **Calculations**

For properties (websites and networks) that have implemented the Measure tag, we measure traffic directly.

### **Page Views**

A page view is an instance of a page being loaded by a browser.

### **Uniques**

Online uniques count reflects the distinct Quantcast cookies received from or sent to visitors. These counts are only available for 1, 7, and 30-day date ranges. However, you can always click in a graph to see uniques for any individual data point.

## **Using This Report**

Use the traffic report to determine how many people have visited this property, across all platforms: web and mobile web.