What mobile capabilities does Quantcast offer?
Quantcast delivers to mobile browsers.
What are the differences between a mobile ad set and a web ad set?
A mobile ad set lets customers activate a comprehensive mobile strategy across browsers and in-app delivery. In contrast, a web ad set lets customers activate a web strategy across desktop and mobile devices (smartphones and tablets).
How are mobile browser ads served?
Mobile browser ads are served in a similar way to desktop browser ads, but they are optimized for mobile devices and are often auto-resizable and responsive, so they can adjust to fit different ad formats.
Creatives
What creative formats are available for the mobile channel?
Display (interstitial), video, and native display
What are the creative specs for the mobile channel?
For display, we suggest using mobile standard sizes (320x50, 300x50, 300x250, 728x90) and interstitial sizes (320x480, 480x320, 768x1024, 1024x768).
For video, we suggest using the most common aspect ratios: (4:3), typically 640x480 or 768x576; portrait/vertical (9:16); and landscape (16:9), typically 640x360, 854x480, or 1024x576; 1280x720 (for 720p) or 1920x1080 (for 1080p).
Inventory
What operational mobile inventory do you offer?
Quantcast works with trusted mobile-focused SSPs and app developers to deliver scale and reach using the same media-buying methodologies as its web business. Discover PMP deals in our Deal Library, test out curated media packages, or bring in their own app allow and block lists.
What brand safety measures are available for mobile campaigns?
All Quantcast supply is pre-evaluated by our MRC-accredited third-party partner, Integral Ad Science, and our in-house proprietary tech teams. Our global blocklist is automatically applied to all campaigns, and we also have a recommended default allowlist for those who are more sensitive. You can create and apply additional targeting, such as DV and IAS, to enhance brand safety.
Can I create an allowlist or blocklist containing apps?
Yes, you can create an allowlist or blocklist containing apps. Lists are created by using app bundles or app IDs. Please check out this article for more information on creating app and domain lists; see Creating App and Domain Lists.
Measurement
What measurement does Quantcast provide for mobile campaigns?
Quantcast provides standard campaign delivery metrics, including impressions, clicks, and video views. Quantcast also provides web measurement. To enable web measurement, customers must connect website data.
Brand Lift Live
Can I run a Brand Lift Live Study for mobile campaigns?
Yes, Brand Lift Live is supported in mobile browsers. However, it requires approval. Please contact the Quantcast team for more information.
Reporting
What reports are available in the Quantcast Platform?
Domain, Media Mix Performance, Supply Funnel Breakdown, Device Breakdown, and Health Check.