Media Fees

Fee

Description

Intelligent Bid Management (required)

The Quantcast Platform’s bidding technology is applied to all Ad Sets running in the platform. Our Intelligent Bid Management determines the optimal bid for each impression, in real-time, based on the desired campaign outcomes. This fee is applied as a percentage of Inventory Cost and cannot be disabled.

Bespoke Modeling

Ad sets targeting Full Performance (prospecting and retargeting), Prospecting (Lookalike), Reach, Clicks, Video Completion, or AVOC Video Completion will have fees applied for Quantcast’s custom outcome-based predictive models. Models are tailored to each individual campaign and powered by our massive first-party data. These fees are applied as a percentage of Inventory Cost.

Q Demographic Segments

Any Ad Set leveraging Quantcast first-party data and modeling to target users by demographics will be subject to a flat percentage fee of Inventory Cost.

Q Interest Segments

Any Ad Set leveraging Quantcast first-party data and modeling to target users that have shown an interest in specific topics or categories will be subject to a flat percentage fee of Inventory Cost.

Q Custom Keywords

Any Ad Set leveraging Quantcast first-party data and modeling to target users that have shown an interest in specific keywords will be subject to a flat percentage fee of Inventory Cost.

Fee

Description

IAS/DV Pre-Bid Brand Safety or Anti-Fraud

Any Integral Ad Science (IAS) and DoubleVerify (DV) pre-bid segments that are applied on the Ad Set for brand safety and/or anti-fraud are subject to an additional flat cost per thousand (CPM) increase.

Ad Choices (required)

All creatives served through the platform are enabled with an Ad Choices logo so that consumers can have insight into the placement of the ad and can have the opportunity to opt out of future advertising. This is a flat CPM increase on the ad set and cannot be disabled.

IAS Viewability (required)

All creatives served through the platform are enabled with IAS tracking that provides for viewability optimization and reporting. This is a flat CPM increase on the ad set and cannot be disabled.

QC Creative Hosting

Ad Sets with Quantcast-hosted creative will see a flat CPM increase. This fee is not applied to ad sets with third-party hosted creative.