---
title: "Metrics Available in Report Builder"
slug: "metrics-available-in-report-builder"
tags: ["Reporting API", "Report Builder", "Metrics"]
updated: 2026-02-13T17:03:48Z
published: 2026-02-13T17:03:48Z
canonical: "help.quantcast.com/metrics-available-in-report-builder"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.quantcast.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Metrics Available in Report Builder

The Quantcast Report Builder offers users various ways to look at their data. The metrics included cover five areas.

## Ad Delivery

- Impressions
- eCPM
- CPM
- Clicks (Advanced IVT)
- Clicks (General IVT)
- CTR
- Viewability
- Viewable Impressions
- Measured Impressions

## Ad Spend

- Ad Spend
- Budget Delivered
- Ad Inventory Cost

## Brand Lift Live Spend

- Survey Spend
- Survey External Fees
- Survey Inventory Adjustment Fees

## Ad Reach and Frequency

- Device Reach
- Device Frequency
- Household Reach
- Household Frequency

## Ad Performance

- Results
- Click Results
- View Results
- Cost Per Result
- Revenue
- ROAS
- Cost Per Reach
- Cost Per Household Reach

## Video Performance

- 25% Completion Rate
- 50% Completion Rate
- 75% Completion Rate
- 100% Completion Rate
- Completed Views
- CPCV
- Completed Views (Audible & Visible)
- 100% Completion Rate (Audible & Visible)
- CPCV (Audible & Visible)

## Audio Performance

- 25% Listen Through Rate
- 50% Listen Through Rate
- 75% Listen Through Rate
- 100% Listen Through Rate
- Completed Listens
- CPCL

## Agency

- Ad Agency Fees
- Survey Agency Fees

## Total Delivery

- Total Budget Delivered
- Total CPM
- Total Cost Per Result
- Total ROAS
- Total Cost Per Reach
- Total Cost Per Household Reach
- Total CPCV
- Total CPCV (Audible & Visible)
- Total CPCL