Setting Agency and Third Party Vendor Fees

Setting an Agency Fee in the Quantcast Platform allows you to automatically deduct your agency margin from total spend, media spend, inventory spend only, or budget only. Instead of manually calculating spend to include your fee, you can set them in the platform and we will incorporate this percentage into our budget allocation.

Note: Agency Fees will not appear on invoices. You will always be billed for the net amount.

Organization owners can set and edit the Agency Fee within the Account section of the Organization Manager.

Understanding Agency Fees (Max, Pro, or Enterprise product tiers)

The Agency fee is defined as a percentage of the total Budget to be delivered. For example, if you set the agency fee to 20% and then run an adset with a budget of $1000, Quantcast will only bill you for $800. Your delivery for that ad set will be equivalent to what it would have been if you spent $800 but will be reported as $1000 worth of Budget Delivered and budget-derived metrics.

Understanding Agency Fees Types (Trader product tier only)

As a Trader client, you have more options for calculating the Agency fee. You can select one of the following options:

• Total Spend (inventory + all fees): The Agency Fee will be applied on top of Inventory and all the other fees in a compounding manner

• Media Spend (inventory + media fees): The Agency Fee will be applied on top of Inventory and Media Fees in a compounding manner

• Inventory Spend Only: The Agency Fee will be applied directly on Inventory.

• Budget Only: The Agency Fee will be applied directly on the initial total budget, regardless of any other fees

Note: The Budget Only option is only available upon request.

Note: If you need assistance calculating the final Agency Fee allotment, please reach out to [email protected].

The Agency and Third Party Vendor fees will appear in the shopping cart breakout at the ad set level. Once you expand the shopping cart breakout, you will see the Fees listed, as shown in the example below:

Setting the Agency and Third Party Vendor Fees

1. Go to the Organization Manager section in the top navigation menu and click the Accounts tab. 

2. For new accounts:

   1. Add an account by pressing New Account on the right-hand side.

   2. In the pop-up that appears under Advanced Settings, enter the agency fee percentage

   3. For the Trader tier only, select the percentage that will be calculated over total spend, media spend, inventory spend only, or budget only. The percentage can be between 0 and 100 (0 and 99 for Budget Only) and up to two decimals. QC will not spend the percentage of the budget allotted from the net spend.

3. For existing accounts:

   1. Hover over the desired account.

   2. Click Show details to edit.

   3. In the right window that appears, click Marketer.

   4. Under Advanced Settings, enter the Agency Fee percentage.

   5. For the Trader tier only, select the percentage that will be calculated over total spend, media spend, inventory spend only, or budget only. The percentage can be between 0 and 100 (0 and 99 for Budget Only) and up to two decimals. If the Agency Fee is changed while a campaign is live, it will be applied to all future delivery.

4. On an Individual Ad Set

Note: When an Agency Fee is set on an adset, that value is used for the adset regardless of the setting of the Account Agency fee.

1. Hover over the desired Ad Set and click Edit.

2. In the Budget & Scheduling section, click on the Advanced: Pacing, Bidding, Dayparting, Agency Fee, and 3rd Party Vendor Fee link.

3. Agency Fee

   • Enable the Agency Fee toggle.

   • Enter the agency fee percentage. The percentage can be between 0 and 100 (0 and 99 for Budget Only) and up to two decimals. Quantcast will not spend the percentage of the budget allotted from the net spend.

4. Third-Party Vendor

   • Enable the Third Party Vendor toggle.

   • Select or add a third-party vendor and enter the CPM for that Vendor.

Note: You can add multiple third-party vendors.

Fee and Spend Metrics in Reports

When building Reports, you can select Fee and Spend metrics in the Reports section. These metrics show the amount used on actual media cost. 

The metrics below are available in the Agency Fee section. You can check the relevant metrics to ensure they appear in the report.

• Agency Fees

• Ad External Fees

• Survey Agency Fees

For the Trader tier, the following additional metrics are also available:

• Net Ad Spend

• Net Survey Spend

• Net CPM

• Net Cost Per Result

• Net ROAS

• Net CPCV

• Net CPCV (Audible & Visible)