The Audience screen can be considered the platform's planning component. You can create custom audiences to plan future activities and better understand the people visiting your site by using various site-tagged events.
Audience Page
You can navigate to the Audience screen through the global navigation bar.
Users can build, customize, upload, and view their various audiences. There are four different types of audiences that users can view.
1. Saved Audiences: This page shows all the customized audiences previously created or customized and saved to the platform. You can download or revisit these audiences at any time, enabling you to see seasonality across the various audiences and plan future activity more appropriately.
2. Site Event Audiences: Within the pixel audience page, you can find all existing site events that are currently live across your site. You can review the Track Events article for information on configuring pixel audiences.
3. Customer Audiences: You can ingest your first-party data via our first-party data onboarding options. For more information on uploaded audiences, see here.
4. Campaign Audiences: This page includes audiences your campaigns have already reached. For more information on Campaign Audiences, you can read our guide here.