About Audiences in the Quantcast Platform

The Audience screen can be considered the platform's planning component. You can create custom audiences to plan future activities and better understand the people visiting your site through various tagged site events.

Audience Page

You can navigate to the Audience screen through the global navigation bar.

Users can create, customize, upload, and view their various audiences. There are four different types of audiences that users can view.

1. Saved Audiences: This page shows all the customized audiences previously created or customized and saved to the platform. You can download or come back to these audiences at any point, allowing you to see the seasonality across the various audiences, which should allow you to plan future activity more appropriately. For information on how to create a new saved audience, see the guide here. 

2. Pixel Audiences: Within the pixel audience page, you can find all existing site events that are currently live across your site. You can review the article, Track Events, for information on configuring pixel audiences.

3. Customer Audiences: You can upload custom audiences via DMP segments. Currently, Quantcast is integrated with BlueKai, Adobe Audience Manager, LiveRamp, Eulerian, Lotome, and Neustar. For more information on uploaded audiences, you can read our guide here.

4. Campaign Audiences: This page includes audiences your campaigns have already reached. For more information on Campaign Audiences, you can read our guide here.