About Campaigns in Quantcast Platform

The Campaigns screen in Quantcast Platform allows you to easily manage all your campaigns and ad sets from start to finish. It provides you a quick overview of performance and granular insights for smart optimizations. 

Create a New Campaign 

The campaign creation workflow has been made easy and intuitive so you can create and publish your campaigns very quickly. Learn more about this process in the article, Create a New Campaign.

Overview and Insights on Campaigns, Ad Sets, and Creative 

In the Campaigns screen, hover over the campaign, ad set, or creative name and click Insights. A side window that contains valuable information, insights, and graphs for each campaign, ad set, or creative will appear on the right side of the page. Data is available up to two hours after launch.

It will display: 

• Performance: This tab displays a line graph for up to two relevant campaign performance metrics. It also contains a history of all Key Events, so you can keep track and see the impact that alterations had on performance.

  • Metrics currently available are Reach, Frequency, Impressions, Clicks, Conversions, Click Conversions, View Conversions, CPA, Revenue, ROAS, Spend Goal, and Completed View. You can easily compare two metrics and see trends over time. For example, you can view:

    • Spend and Spend Goal to confirm you are pacing correctly

    • Spend and CPM to take a closer look at delivery

    • ROAS or CPA to check performance

    • Click Conversions and View Conversions to see the breakout between both 

   

• Demographics: get quick insights into the audience that you are reaching, broken down by age, gender, ethnicity, household income, education, and children in the household. If you have demographic targeting on your ad set, you can validate targeting using this tab. 

• Details: an overview of the main settings at campaign, ad set, or creative level. 

• Insights Lab: view a range of customized reports that showcase valuable and actionable insights to help you drive optimization for your marketing campaigns. Learn more about available reports in Introduction to Insights Lab.