Creating a New Campaign

The Quantcast Platform makes it easy to create and launch new campaigns. In this article, we will guide you through how to create a new campaign.

Create a New Campaign

1. From the Campaigns screen, select Add Campaign on the top right of the navigation box. 

2. The Create a Campaign screen will prompt you to select your campaign Objective.

Awareness:

• Reach: show your ads to the maximum number of people

  • Use when your primary goal is to maximize the unique number of people who see your ad within a defined geographic area or target demographic, often to support future, more action-oriented campaigns.

• Video Views: get people to view your video advertisement

  • A video view objective campaign will optimize towards ads that are seen or seen and also heard. Use when the story, emotion, or information within a video is critical to understanding your brand or product. Ideal for soft launches or building brand narrative before a hard sell.

Consideration:

• Traffic: drive traffic to your site or specific pages on your site*

  • Use to drive a high volume of clicks and visitors to a specific landing page, blog post, or product page where further information or education is required before a conversion.

• Clicks: optimize your campaign and associated ad sets towards clicks.

  • Use when you want the platform to optimize for the highest possible volume of link clicks, often as a cost-effective way to fill the top of your retargeting pool with highly responsive users.

Action:

• Conversions: drive conversions on your site*

  • Use when you have a specific, measurable high-value action you want users to take (e.g., Purchase, Lead Submission, Add-to-Cart, Free Trial Signup). This is your primary goal for revenue generation.

  • You can use a conversion event that matches either "any" of the following events or "all" of the events.

    • "Any" will count as a conversion if at least one of the events is fired at any point in time.

    • "All" will count as a conversion only if all events are fired simultaneously.

      • You can only combine events that are fired at the same time. For example, a product category (pcat) and user conversion (event) are acceptable. You will not be able to select two "event" labels.

  • You can adjust your conversion event mid-campaign if needed.

• App Promotion: Drive users to install and engage with your app. Available On Mobile.*

  • Use when the business objective is to increase the volume of app installs, app engagements (e.g., level completions, in-app purchases), or deep-link users to specific content within the app.

Note: The Campaign Objectives with an asterisk require enabling site events (traffic or conversion) or app events (app promotion).

Recommended Allocation

For omnichannel strategies, we offer a media mix recommendation to maximize performance based on the selected objective's results. The recommendation is based on historical data across key delivery and performance metrics.

You can customize the channels to include which re-calculates the recommended budget proportions.

For example, for a Conversion and Traffic objective, we recommend including display, video and native channels. For Conversions you should put more of your budget in display, and for Traffic put more budget into Video. If you choose to extend the campaign to include CTV you can easily add those in to get an updated recommendation.

For Reach objective we recommend including Display, Video, CTV and audio.

3. Name your campaign, and if necessary, add a reference number.

4. Click Continue.

5. Select the details for your campaign. 

NOTE:  The required details will vary based on the Campaign Objective.

6. Click Create Campaign (for Video Views only) or Continue.

7. If desired, turn on Campaign Budget Optimization (not available on Video Views Campaigns). Enter your budget, schedule, and your bidding option. Here you can set things like Daily Budget, Schedule, and Bidding.

9. If desired, set the Frequency Cap. Frequency Cap at the campaign level allows you to control the frequency that your campaign is seen by end users and differs from the Frequency Cap at the Ad Set level, which controls the frequency with which a specific Ad Set is seen.

9. Once options are selected and fields completed, click Create Campaign.

 See how to Create an Ad Set.