Creating a New Campaign

  • Updated on Dec 5, 2024
  • Published on Mar 29, 2024
  • 2 minute(s) read
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The Quantcast Platform makes it easy to create and launch new campaigns. In this article, we will guide you through how to create a new campaign.

Create a New Campaign

  1. From the Campaigns screen, select Add Campaign on the top right of the navigation box. 

  2. The Create a Campaign screen will prompt you to select your campaign Objective.

Awareness:

  • Reach: show your ads to the maximum number of people

  • Video Views: get people to view your video advertisement

    • A video view objective campaign will optimize towards ads that are seen or seen and also heard.

Consideration:

  • Traffic: drive traffic to your site or specific pages on your site*

  • Clicks: optimize your campaign and associated ad sets towards clicks. 

Action:

  • Conversions: drive conversions on your site*

    • You can use a conversion event that matches either "any" of the following events or "all" of the events.

      • "Any" will count as a conversion if at least one of the events is fired at any point in time.

      • "All" will count as a conversion only if all events are fired simultaneously.

        • You can only combine events that are fired at the same time. For example, a product category (pcat) and user conversion (event) are acceptable. You will not be able to select two "event" labels.

    • You can adjust your conversion event mid-campaign if needed.

  • App Promotion: Drive users to install and engage with your app. Available On Mobile.*

Note: The Campaign Objectives with an asterisk require enabling site events (traffic or conversion) or app events (app promotion).

Recommended Allocation

We offer a media mix recommendation to maximize the selected objective's results. The recommendation is based on historical data across key delivery and performance metrics.

You can customize the options to include which re-calculates the recommended allocation.

For example, for a Conversion objective, we recommend including display and native creative. If you choose to extend the campaign to include video online and/or CTV you can easily add those in to get an updated recommendation.

  1. Name your campaign, and if necessary, add a reference number.

  1. Click Continue.

  2. Select the details for your campaign. 

NOTE:  The required details will vary based on the Campaign Objective.

  1. Click Create Campaign (for Video Views only) or Continue.

  2. If desired, turn on Campaign Budget Optimization (not available on Video Views Campaigns). Enter your budget, schedule, and your bidding option. Here you can set things like Daily Budget, Schedule, and Bidding.

  1. If desired, set the Frequency Cap. Frequency Cap at the campaign level allows you to control the frequency that your campaign is seen by end users and differs from the Frequency Cap at the Ad Set level, which controls the frequency with which a specific Ad Set is seen.

  1. Once options are selected and fields completed, click Create Campaign.

 See how to Create an Ad Set.

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