Note: While we strive for accuracy and quality, AI tools and output are subject to all Quantcast disclaimers. You are responsible for any decisions or actions taken based on AI tools and output.
Analysis by Q is a powerful tool that provides a comprehensive overview of your ad set's performance directly in the Campaigns table. It helps you quickly see how your ad set is performing against key benchmarks and trends, so you can make more informed decisions about your campaigns.
Instead of just showing you numbers, Analysis by Q explains how Quantcast is driving your success and which parts of your ad set are having the biggest impact. This feature sheds light on the inner workings of advertising, enabling you to quickly assess your campaign’s health and make informed, data-driven adjustments to enhance performance.
You can access the Analysis by Q feature directly on the Campaigns Table, providing a quick way to get a high-level performance overview without having to run separate reports.
Key Insights Provided by Analysis by Q
When you use Analysis by Q, you'll gain valuable insights into several key areas of your ad set's performance. Depending on your ad set’s setup, you'll see a combination of the following:
Benchmarks Against Similar Ad Sets: See how your ad set's performance metrics (like CTR and conversion rate) compare to similar ad sets. This provides context and helps you identify areas of strength.
Persona: Quantcast utilizes AI and our in-depth understanding of your target audience to identify who is engaging with your ad sets. This helps you understand the type of people you are reaching, and offers ideas for new audiences to engage with across your marketing strategy.
Key Metric Trends: Visualize how your most important metrics are trending over time. This helps you spot patterns, seasonality, and the impact of changes you've made to your campaign.
Site Performance: Understand which websites are driving the best results for your ad set. This can help you optimize your placements and spend your budget more effectively.
Device: Learn which devices (like mobile phones, desktops, or tablets) are driving the best outcomes for your campaign.
Cookieless Performance: With the growing prevalence of privacy regulations, understanding performance in a cookieless environment is crucial.
Brand Safety: Quantcast prioritizes your brand's reputation. This section provides a simple overview of how we actively remove invalid or unsafe traffic to protect your brand.
While we strive for accuracy and quality, AI tools and output are subject to all Quantcast disclaimers. You are responsible for any decisions or actions taken based on the output of AI tools.