Note: Analysis by Q is currently in a Closed Beta. To be considered for beta testing, please reach out to your Customer Support team.
Analysis by Q is a powerful tool that gives you a complete overview of your ad set's performance directly in the Campaigns table. It helps you quickly see how your ad set is performing against key benchmarks and trends, so you can make more informed decisions about your campaigns.
Instead of just showing you numbers, Analysis by Q explains how Quantcast is driving your success and which parts of your ad set are having the biggest impact. This feature shines a light on the inner workings of advertising, empowering you to quickly check your campaign’s health and make smart, data-driven adjustments to improve performance.
You can access the Analysis by Q feature directly on the Campaigns Table, providing a quick way to get a high-level performance overview without having to run separate reports.
Key Insights Provided by Analysis by Q
When you use Analysis by Q, you'll gain valuable insights into several key areas of your ad set's performance. Depending on your ad set’s setup, you'll see a combination of the following:
Benchmarks Against Similar Ad Sets: See how your ad set's performance metrics (like CTR and conversion rate) compare to similar ad sets. This provides context and helps you identify areas of strength.
Persona: Quantcast uses AI and our deep understanding of your target audience to explain who is engaging with your ad sets. This helps you understand if you're reaching the right people, and offers ideas for new audiences to engage with.
Key Metric Trends: Visualize how your most important metrics are trending over time. This helps you spot patterns, seasonality, and the impact of changes you've made to your campaign.
Site Performance: Understand which websites are driving the best results for your ad set. This can help you optimize your placements and spend your budget more effectively.
Device: Learn which devices (like mobile phones, desktops, or tablets) are driving the best outcomes for your campaign.
Cookieless Performance: With growing privacy regulations, understanding performance in a cookieless environment is critical.
Brand Safety: Quantcast prioritizes your brand's reputation. This section gives you a simple overview of how we are actively removing invalid or unsafe traffic to protect your brand.