What is the Quantcast Platform?
The Quantcast Platform is a suite of advertiser products powered by Ara™, our AI and machine learning engine. It is used to target and validate the effectiveness of your advertising campaigns.
With The Quantcast Platform, you can:
Create, plan, and target audiences in one interface seamlessly
Choose your objective, set your budget and schedule, upload your creatives and activate
Customize and build reports with the metrics that matter
The Quantcast Platform comprises three apps: Audience Insights/Catalog, Ads Manager, and Reporting Suite. Each app plays a distinct role in achieving your objective.
Audience Insights/Catalog
Our Audience Insights are powered by data from Quantcast Measure, which provides audience measurement across millions of digital destinations. Create, plan, save, and target audiences in one interface seamlessly.
Ads Manager
In Ads Manager, you can choose your campaign objective, set your budget and schedule, upload your creatives and activate your campaign in under five minutes. Set up your campaign powered by our machine learning technology so that you can spend less time pulling levers and more time highlighting insights and strategy.
Reporting Builder
Gain direct access to comprehensive measurement to validate the success of your campaign, drive more informed decisions, and explore ideas for future campaigns. Use the custom report builder to build reports with the metrics that matter. Create reports to view how the budget was spent and media costs.
How do Quantcast’s audience modeling capabilities perform compared to competitors, such as walled gardens like Verizon or Trade Desk, or other partners like Dstillery that use AI to create lookalike/predictive segments?
Launched in 2006, our first product, Quantcast Measure, has become one of the leading audience intelligence solutions for the open internet, second only to Google Analytics, according to BuiltWith. Today, 100M+ web and mobile destinations leverage Measure to understand their audiences. This live dataset powers the Quantcast Platform. Unlike stale third-party data loosely classified into packaged segments, it gives marketers a real-time view of evolving online consumer behavior.
Our AI and machine learning engine, Ara™, delivers effortless insights and superior results at scale.
Advanced audience analytics: Insights in seconds, not hours
Finding compelling insights shouldn’t require hours of tedious data manipulation. Ara™ uses custom-built data analytics technology to turn huge amounts of data into an insights playground, giving you fast access to detailed audience and campaign insights to fuel your experimentation and innovation.
Real-time predictive modeling: Live consumer intent
Consumer behaviors are ever-changing, and the ability to infer intent is key. Ara™ uses machine learning to transform data into behavioral patterns and predictive models to react to the most recent events across the internet, resulting in perfectly timed and uniquely relevant advertising.
Autonomous campaign execution: Superior results
The value of every programmatic ad impression is constantly in flux, and adjusting a finite set of levers is merely optimizing inputs. Ara™ analyzes live performance and autonomously tunes 10,000 variables every minute to optimize outcomes and optimally bid on each impression. This maximizes the return on your investment while freeing up your time to focus on innovation.
What Differentiates the Quantcast Platform from other DSPs?
Quantcast Proprietary Data: Reach new, untapped audiences by leveraging a proprietary data source that isn’t duplicated on any other platform. This unique data set is gathered from over 100 million destinations tagged with a Quantcast pixel as a part of our Quantcast Measure product.
Traditional DSPs have access to the same off-the-shelf, 3rd-party data segments like Bluekai, which means that they are all reaching the same people.
Simplicity: Spend more time developing strategy and engaging with clients and less on tactical campaign management. First-time users ramp up on Quantcast Platform 9x faster than on the most used DSPs. Traditional DSPs can take up to 20+ hours to train users and to get certified.
Actionable audience insights: Develop a deeper understanding of your target audience through demographic, behavioral, and psychographic attributes. Look to expand your current audiences to continue to grow your business. Not only plan but also target your audiences, all without losing any fidelity in one platform.
No other DSPs provide audience insights as granular as Quantcast Platform. At best, you’ll see standard definitions like demographics and “in-market for shoes” in other platforms.
What products do you offer?
Quantcast Measure: Real-time demographic, behavioral, and psychographic insights help you to build an accurate snapshot of your first-party audiences.
Quantcast Platform for Advertisers: Real-time demographic, behavioral, and psychographic insights help you to build an accurate snapshot of your first-party audiences.
What sort of transparency is available in your cost structure?
The Quantcast Platform provides transparency into media cost and campaign delivery. The individual fees that may be assessed on your campaign can be categorized into management fees, media fees, and non-media fees.
What signals go into Quantcast models?
Ara™, our patented AI and machine learning engine, identifies patterns, outlines preferences, and makes predictions to help you make smarter decisions and deliver superior business outcomes with agility. Designed from inception to unify planning, activation, and measurement, the platform greatly simplifies tech stacks and workflows, and advertisers gain valuable time to focus on marketing, not martech. Ara draws on a wide range of real-time signals to deliver the best outcomes including, but not limited to:
User visited sites (domain)
Search keywords (optional)
Frequency of online visits
Browser type
Time of day
Day of week
Geography (Country, State, Metro Area, 5-Digit Zip)