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    Attribution
    • 11 Apr 2024
    • 1 Minute to read
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    Contents

    Attribution

    • Updated on 11 Apr 2024
    • 1 Minute to read
    • Contributors
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    Article summary

    Attribution is the methodology of attributing conversions to one or more of the touchpoints within the customer journey. To learn more, we have put together this video to help you better understand attribution.

    Timestamps

        • 00:00 What is Attribution?

        • 00:54 Attribution models

        • 01:18 Single-touch attribution

        • 01:45 Multi-touch attribution

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