This Glossary will detail how Quantcast defines the terms you may encounter in our platform and reporting.
A
Addressable Audience: The number of unique devices eligible for targeting at the site event.
Ad Set: A group of creatives that share the same inventory, schedule, and targeting.
Advanced IVT: Advanced Invalid Traffic (IVT) refers to Quantcast's enhanced filtering beyond standard IVT detection methods. This additional layer of scrutiny ensures reporting reflects the most accurate and trustworthy numbers possible.
Affinity Audiences: prebuilt segments curated by Quantcast. They include demographics, keywords, and interests that align with various personas to help you reach your desired audience.
Attribution Window: The attribution window is the maximum time between a conversion event and a prior engagement event, such as an ad click or view, for which the conversion will still be counted.
Audience: The estimated number of people the Ad Set is expected to reach. Your Audience is created based on selections made within the Ad Set, including:
Lookalike: Selects an audience that "looks like" preset segments and site events.
Retargeting: Select an audience from previous visitors to your site.
Demographics: Select an audience based on your chosen demographics, such as Gender, Age, Children (Has Kids/Has No Kids), Income, and Education.
Interests: Select an audience based on chosen Keywords.
Audience Catalog: The audience catalog is the platform section where you can view all of your saved, site event, customer, and campaign audiences.
Audience Insights: Provides information about the audience of your tagged site.
B
Budget: The amount of money authorized to be spent. The budget can be set to Daily or Lifetime.
C
Click-Through Conversion: A click-through conversion (CTC) occurs when a user clicks on an ad and then takes action, such as making a purchase, as a direct result of clicking the ad. See the Conversion campaign objective.
Campaign Objective: The purpose of the campaign
Reach: Show ads to the largest possible audience. Available for Web and CTV.
Video Views: Get people to view video content. Available for Web.
Clicks: Drive clicks on the creative. Available for Web.
Traffic: Drive traffic to a site. Available for Web and CTV.
Conversions: Drive conversions on a site. Available for Web and CTV.
Campaign Budget Optimization: An option to set the budget at the campaign level and distribute it across all ad sets within the campaign. The budget is then optimized to the best-performing ad sets.
CBO: Campaign Budget Optimization, see above.
Click Boost: Click Boost adds clicks as a secondary goal on an ad set and balances increased clicks with Reach.
Composition: (In terms of Audience) Composition is the proportion of an audience reached by the campaign, calculated by dividing the targeted impressions by the total actual impressions.
Consent Management Platform: A Consent Management Platform (CMP) is a tool designed to help manage compliance with the IAB Europe Transparency and Consent Framework (TCF) and the GDPR. It allows domain owners to obtain, manage, and propagate consumer consent for sharing cookie data on their sites or with associated vendors.
Note: Quantcast no longer maintains a CMP product, but many are available on the market.
Conversion: The event (usually a purchase, sign-up, download, or something of that nature) we are trying to drive for our clients on DR campaigns.
Cookies: Internet cookies are small text files that websites send to your browser to track your online activity and store information. Quantcast uses these to attribute conversions to your website.
Cookieless: Quantcast’s solution provides cookieless attribution, enabling retargeting of users who have already visited your website.
D
Daily Budget: The budget available to spend within 24 hours.
Dayparting: The strategic practice of specifying the hours an ad will run, preventing ads in sensitive categories from appearing during times when children may be watching.
E
eCPM Cap: The eCPM cap puts a limit on the eCPM.
eCPM Target: The eCPM target sets an eCPM goal that Quantcast attempts to reach.
F
Frequency Cap: A limit on the number of times end users see an Ad Set or Campaign. It can be set at either the Campaign or Ad Set levels.
Campaign: The campaign-level frequency cap controls how often end users see your campaign and applies to all Ad Sets within the Campaign.
Ad Set: The Frequency Cap at the Ad Set level lets you control how often end users see the Ad Set.
Full Funnel Performance: A campaign that uses both lookalike and retargeting tactics to reach new users and those who have visited your site previously.
I
IAS: IAS stands for Integral Ad Science, one of our content verification vendors that measures viewability and invalid traffic. We also offer IAS prebid solutions on the Quantcast platform.
Impression: An impression is a unit of measurement for the number of digital views or engagements of an advertisement.
Index: (In terms of Audience) Index is a comparison of the composition of the users within a segment against the composition of users within the same segment across the Internet.
Interest-Based Audiences (IBA): Interest-based audiences, or IBA, are built from your users' content across the internet.
Invalid Traffic: Invalid Traffic (IVT) is any traffic that does not come from a genuine human being with genuine interest. It can include accidental clicks, bots, and other invalid clicks.
Inventory: Inventory is the number of impressions or views available for purchase for campaigns/ad sets. It is determined by combining the selected Deals and packages, Fraud and brand Safety, any included or excluded Exchanges and SSPs, and any IPs suppressed.
Deals and Packages: Target curated programmatic deals and packages
Supply Management: Details the Deals and Packages, SSPs/Exchanges, Brand Safety, and ISP Suppression available to you.
Brand Safety: Brand safety is the practice of protecting your brand by avoiding any placements or contexts that could harm it or its reputation.
IVT: IVT stands for Invalid Traffic.
L
Lookalike: A lookalike audience is a group of people who share similar characteristics with a source audience. Lookalike audiences help you reach people most likely to be interested in your products or services.
O
OLV: OLV stands for Online Video, which Quantcast simply calls Video.
P
Projections: Estimates around audience size, reach, impressions, and CPM.
R
Recency Window: The time period indicating how recently a customer interacted with a brand or marketing campaign.
S
Supply Management: This section details the Deals and Packages, SSPs/Exchanges, Brand Safety, and ISP Suppression available to you.
T
Targeting: How you tell Quantcast when, where, and how the ad will be seen.
Channel: Quantcast supports both Web and CTV channels.
Cookie Type: Quantcast offers both cookies and cookieless tracking.
Location: Using locations, from countries down to postal codes, to find audiences. Allows targeting based on geo-location.
Frequency: Frequency targeting lets you reach your audience at your desired frequency, while the frequency cap prevents people from seeing your ads too often.
Languages: Allows you to target or exclude specific languages.
Viewability: Viewability is the percentage of measured impressions that are deemed viewable.
Devices: Target users on specific device types.
For Web Ad Sets:
Desktop
Linux
MacOS
Windows
Other
Mobile
Apple
Huawei
Google
Motorola
Samsung
Other
Tablet
Amazon
Apple
Huawei
Samsung
Lenovo
Other
For CTV Ad Sets
Streaming
Amazon
Apple
Google
Roku
Xiaomi
Other
Smart TV
Amazon
LG
Roku
Samsung
Vizio
Other
Consoles
Microsoft
Sony
Other
Desktop
Linux
MacOS
Windows
Other
Mobile
Apple
Huawei
Google
Motorola
Samsung
Other
Tablet
Amazon
Apple
Huawei
Samsung
Lenovo
Other
Total Budget Delivered: The total amount of the budget (billable, credits, and value-added) delivered to date on the Campaign/Ad Set.
U
UTM: UTM stands for Urchin Tracking Module, a code snippet that can be added to the end of a URL to track the effectiveness of digital marketing campaigns. UTM codes can also help identify specific sources of traffic to a website.