Running a Brand Survey test in the Quantcast Platform gives you access to various reports. For more information, read our Brand Survey program article or contact your Quantcast representative.
Performance Overview
The survey overview provides a general overview of your survey's progress. The following metrics will be available:
Lift | Lift is calculated as: (Exposed results - Control results)/Control results The lift % shows how much more likely the exposed group was to answer favorably to your survey question than those in the control group. |
Confidence | The confidence level indicates the probability that the difference in results between the exposed and control groups is positive. It is based on statistical assumptions that require a large sample to be validated. |
Sample | The total (exposed + control) number of answers received in each category. We recommend a sample of at least 100 answers. Smaller samples can be used directionally. |
Spend | Total survey spend, including non-media fees, for the exposed and control groups |
Impressions | Total survey impressions served for the exposed and control groups |
Responses | Total number of survey responses received for the exposed and control groups |
Response Rate | Number of survey responses received/total number of survey impressions |
CPR (Cost per Response) | Total survey cost/total responses |
Answers | The individual selection within a survey response. |
Results | Number of survey answers/total number of survey responses *Only the answer(s) you consider positive should be included. You can specify the specific answer(s) you consider as positive for this calculation. |