Languages
We currently offer Brand Lift Live templates in the following languages:
Arabic
Cantonese
Chinese (simplified)
Chinese (traditional)
Dutch
English
Filipino
French
German
Gujarati
Hindi
Indonesian
Italian
Japanese
Korean
Polish
Punjabi
Spanish
Swedish
Tagalog
Locations
Argentina
Australia
Austria
Belgium
Belize
Bolivia
Canada
Chile
Colombia
Costa Rica
Ecuador
El Salvador
Falkland Islands
France
French Guiana
Germany
Guatemala
Guyana
Honduras
Hong Kong
India
Indonesia
Ireland
Italy
Japan
Mexico
Netherlands
New Zealand
Nicaragua
Panama
Paraguay
Peru
Philippines
Poland
Saudi Arabia
Singapore
South Africa
South Korea
Spain
Suriname
Sweden
Switzerland
Taiwan
Thailand
United Arab Emirates
United Kingdom
United States
Uruguay
Venezuela
Campaign Offerings
Survey Methodology
Our survey methodology uses a control group and an exposed group. The control group has not been shown your brand’s ad, and the exposed group includes anyone who was shown an ad. We serve both groups with a one-question survey. Since the main difference between the groups is that one has seen an ad and one hasn’t, we are able to measure the lift between the responses from each group.
Note: Since the exposed group retargets the users who were served an ad from the linked campaign or ad set, any changes to the ad set(s) will impact the survey as well.
Campaign Objective Options
Brand Lift Live measures the impact your brand ads have on customer perception. These studies are meant for upper-to-mid funnel tactics, so we offer the feature for the following campaign objectives:
Awareness
Reach
Video Views
Consideration
Traffic
For campaigns running these objectives, Brand Lift Live surveys can be run against media delivering in cookied and/or cookieless inventory.
Campaign/Ad Set Parameters
Campaign/Ad Set Delivery Limitations
A Brand Lift Live study cannot be added to a campaign or ad set that is running Campaign Budget Optimization (CBO).
Campaign/Ad Set Spend Minimums
To detect lift driven by the campaign or ad set, the lifetime media budget must meet or exceed the below minimum (based on the account set currency) during the time period that the survey is scheduled to run.
For Web campaigns, a minimum of $30,000 USD to be delivered against media at the campaign or ad set level is required for studies that run up to three months, with a $2,500 USD minimum budget for each additional week ran beyond three months.
For CTV campaigns, a minimum of $40,000 USD to be delivered against media at the campaign or ad set level is required for studies that run up to three months, with a $2,500 USD minimum budget for each additional week ran beyond three months.
Note: The required budget to reach significance differs greatly depending on the targeting parameters, survey template, response rates, etc. To understand the minimum budget requirements for your Brand Lift Live campaign, please raise a support ticket or consult your representative" (View Study Parameters section for more details).
Disclaimer:
Like any ad set in the platform, your account-level rate card service is leveraged for the management, media and non-media fees of the survey delivery.
Ad Set Channel Types
Brand Lift Live is available on Web, CTV, Audio, and Mobile In-App. (Brand Life Live on Mobile In-App is currently in beta. Reach out to your account manager to learn more.)
Study Parameters
Study Budget
An additional survey budget is required over the campaign or ad set spend for survey delivery. That budget is dynamically split between the delivery for the exposed and control groups to maximize significance.
The required budget to reach significance differs greatly depending on the targeting parameters, survey template, response rates, etc.
The platform provides a recommendation based on the selected survey template and historical data, however, we do not guarantee results. For example:
For most templates, the recommended budget would be ~$2,500 USD.
For a template with checkboxes, the recommended budget would be ~$4,000 USD.
If significance is reached sooner, you can transfer the budget back to the ad set (the survey budget minimum is $500).
Study Timeframe
Studies should be at least three weeks long. We recommend starting new studies every three months or evaluating the results monthly/quarterly, but we do allow longer studies.
Study Brand Safety
The linked campaign or ad set’s brand safety settings do not auto-apply. The brand safety study default is the Quantcast Default Allowlist.
While we recommend that you set the survey delivery on the default allowlist, as it is most cost-effective, we allow users to set survey-specific domain/app lists and/or pre-bid segments. Standard Rate Card fees apply.
Acceptable segment types:
IAS - Display for Fraud, Brand Safety, and/or custom Contextual Segment(s)
DoubleVerify - Display for Fraud, Brand Safety, Authentic Brand Suitability, Contextual, and/or Custom Contextual
Note: This is likely to impact the cost per response and therefore the budget needed to reach significance.
Survey Questions
These are the survey questions we offer within the study.
Brand Awareness: The goal of your campaign is to raise general awareness of the brand.
Awareness (yes/no): Have you heard of [your brand or product name]?
Awareness (checkboxes): Which of the following [brands or products] have you heard of?
Ad recall: Do you recall seeing an ad for [your brand or product name] online or on a mobile device in the last 7 days?
Product Interest: Your campaign aims to raise interest in your product by sharing specific product benefits/features.
Familiarity: How familiar are you with [your brand or product name]?
Favorability: How would you describe your [overall opinion of/thoughts about/impression of/feelings about/views on] of [your brand or product name]?
Consideration: The desired outcome of your campaign is to drive consideration or your brand or product by appealing to customers purchase motivations.
Recommendation: Would you [recommend/mention/talk about] [your brand or product name] to a [friend/relative/coworker/colleague]?
Consideration (likelihood): The next time you are in the market, how likely are you to consider [your brand or product name]?
Consideration (checkboxes): The next time you are in the market, which of the following [brand or product names] would you consider?
Consideration (likelihood 2): How likely are you to [consider/use] [your brand or product name]?
Consideration (checkboxes 2): Which of the following [brands or products] would you consider?
Supported Settings
Web or App cookie-based and/or cookieless delivery
Objectives - Link surveys to campaigns/ad sets with:
Reach
Video Views
Traffic
Formats
Video
Display
Native
Audio
Devices
Console
Smart TV
In-App (CTV & Mobile)
Mobile Web
Desktop
Tablet
Location
Country
States, Cities, Metro Areas, and Zip Code are supported
All audience and advanced ad set settings are supported
Brand Safety is configured separately for the survey delivery
Dayparting and Pacing schedules do not apply
Creative Best Practices
Before launching a Brand Lift Live study, one of the most important elements that will influence the success of your campaign is that the creative is aligned with the specific outcome that you’re measuring.
Brand Awareness
For Brand Awareness questions, the goal of the creative should be to be memorable and to create an association with your brand.
Prominent Branding: Ensure that your logo and/or brand name are featured prominently within the creative.
Simple Messaging: Don’t overload the creative with too much information. Focus on your core brand messaging.
Product Interest
Prominent Product Placement: Prominently display and/or mention the specific product that you are looking to drive interest in within the creative.
Focus on Benefits: Within the creative, convey how your brand or product solves a problem or improves the user’s life.
Tell a Relatable Story: Use narrative to show the value your brand or product brings to its users and build a positive association and emotional connection.
Consideration
Prominent Product Placement: Prominently display and/or mention the specific product that you are looking to drive consideration for within the creative.
Include Clear Call-to-Action (CTA): Depending on the length of the sales cycle, direct the consumer to either take immediate action (short sales cycle) or provide means for deeper engagement (e.g. “Explore the Features” or “Schedule a Demo”).
Focus on Key Differentiators: Highlight how and/or why your brand or product stands out among your competitors to remove final barriers to purchase.
Read our Brand Lift Live Survey Set-Up article.