Setting Up the Brand Lift Live Survey
Create your brand campaign and ad set(s) that you wish to run a survey against. Acceptable objectives are Reach, Video Views, and Traffic.
At either the campaign or ad set level, a “Create Campaign Brand Lift Live” or “Create Ad Set Brand Lift Live” option will be available in the quick actions set in the More menu.
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In the modal, select the desired survey question template from the list of Brand Awareness, Product Interest, or Consideration questions.
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Once you have set up your survey, click the Next: Configure button.
Enter the start and end dates for which you want the survey to run.
Enter the Lifetime Survey Budget.
If you are unsure how much budget to allocate to the survey, click “Get a recommendation” to receive a budget recommendation based on the desired number of survey responses, estimated from historical data.
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Select your Brand Safety configuration from the available options.
When finished, click Save. You can either launch immediately or save and launch later.