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    Connected TV (CTV)
    • 29 Mar 2024
    • 1 Minute to read
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    Connected TV (CTV)

    • Updated on 29 Mar 2024
    • 1 Minute to read
    • Contributors
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    Article summary

    Connected TV (CTV) is any device that connects or is embedded in a TV used to stream content over the internet. CTV devices include smart TVs, gaming consoles, and streaming devices. CTV offers the targeting of digital with the lean-back experience of TV. Audiences lean back to consume content and you have the opportunity to lean in with their message via an ad.

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