Connected TV (CTV) is any device that connects or is embedded in a TV used to stream content over the internet. CTV devices include smart TVs, gaming consoles, and streaming devices. CTV offers the targeting of digital with the lean-back experience of TV. Audiences lean back to consume content and you have the opportunity to lean in with their message via an ad.
Connected TV (CTV)
- Published on Mar 29, 2024
- 1 minute(s) read
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