Canada Charitable / Nonprofit Campaign Category Policy

This guide provides an overview of Quantcast’s policy guidelines for Charitable / Nonprofit campaigns in Canada, including what is supported, restricted, and prohibited. Please review carefully.

To see the full Campaign Policy, see this page.

Charitable / Nonprofit Campaigns in Canada

Advertising is supported for Nonprofit / Charitable Organisation campaigns in Canada, including:

• Advocacy campaigns (to create support for specific policies, like legal reform)

• Awareness campaigns (focus on education about causes to raise support)

• fundraising campaigns (fundraising over an extended period of time to highlight a specific goal)

Carefully review this guide as there are important prohibitions and restrictions with which Advertisers must comply to satisfy Quantcast policies, federal, provincial, and territorial laws, and self-regulatory codes.

During onboarding, the client must provide a copy of their charitable organization registration status with the Canada Revenue Agency.

Campaign Parameters

See the Create a New Campaign article for details on setting up a campaign.

• Permitted targeting types: all targeting types, subject to PIPEDA (below) and to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Permitted tagging: all tagging types, subject to PIPEDA (below) and to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• PIPEDA: Campaigns must not reveal or concern or result in the collection, provision, or processing of the following types of data; or allow reasonably certain inferences concerning:

  • All health-related data (known or inferred, including genetic and biometric data)

  • Financial data

  • Ethnic and racial origins

  • Political opinions, religious or philosophical beliefs

  • Sex life or sexual orientation

Important Prohibitions

Advertising for organizations promoting the following is not permitted:

• Unapproved political campaigns

• Personal weapons

• Tobacco, nicotine, or vaping

• Cannabis and/or paraphernalia

If you have questions regarding a Nonprofit / Charitable Organisation advertiser or campaign, please contact [email protected].