This guide provides an overview of Quantcast’s policy guidelines for Charitable / Nonprofit Organization campaigns in the US, including what is supported, restricted, and prohibited. Please review carefully.
To see the full Campaign Policy, see this page.
Charitable / Nonprofit Organization Campaigns in the US
Advertising is supported for Nonprofit / Charitable Organization campaigns in the US, including:
Advocacy campaigns (to create support for specific policies, like legal reform)
Awareness campaigns (focus on education about causes to raise support)
Fundraising campaigns (fundraising over an extended period of time to highlight a specific goal)
Carefully review this guide as there are important prohibitions and restrictions with which Advertisers must comply to satisfy Quantcast policies, laws, and self-regulatory codes.
During onboarding, the Client must provide a copy of the Advertiser’s 501(c)(3) tax-free charitable organization registration status.
Campaign Parameters
See the Create a New Campaign article for details on setting up a campaign.
Permitted targeting types: all targeting types, subject to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.
Permitted tagging types: all tagging types, subject to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.
NAI Prohibitions: Campaigns must not result in violations of the NAI Code of Conduct.
Important Prohibitions
Advertising for organizations promoting the following is not permitted:
Unapproved political campaigns
Personal weapons
Tobacco, nicotine, or vaping
Cannabis and/or paraphernalia
If you have questions regarding a Nonprofit / Charitable Organization advertiser or campaign, please contact [email protected].