Canada Healthcare Campaign Category Policy

This guide provides an overview of Quantcast’s policy guidelines for Healthcare campaigns in Canada, including what is supported, restricted, and prohibited. Please review carefully.

To see the full Campaign Policy, see this page.

Healthcare Campaigns in Canada

Advertising is supported for some Health-Related campaigns in Canada:

• First aid, personal hygiene, beauty products, wellness, and over-the-counter products for general consumption are not considered “healthcare” so long as they do not relate to a specific condition or diagnosis:

  • Examples:

    • Personal hygiene products, such as toothpaste and deodorant

    • Non-prescription painkillers and medicines unrelated to a specific condition

    • First aid, including band-aids, braces, sterile gloves, cold compresses, gauze

    • Cosmetic and anti-ageing products and services

    • Fitness tracking apps

    • Meditation/mindfulness apps

    • Dermatology scans

    • Plastic surgery

    • Essential oils

Healthcare campaigns targeting Canada must obtain pre-approval.

Campaign Parameters

See the Create a New Campaign article for details on setting up a campaign.

• Permitted targeting types: all targeting is permitted.

• Permitted tagging: tagging of advertiser site(s) is permitted; however, no pages or portions of a website may be tagged that relate to a specific health condition or diagnosis.

• Creative restrictions: creatives must not relate to or suggest an inference about a specific health condition or diagnosis and may not reveal or suggest an inference of a Restricted Data Type.

Important Prohibitions

Healthcare Product/Service Prohibitions:

• No campaigns for products subject to recalls or significant government actions (such as OxyContin)

• No campaigns for medicinal products that contain narcotic substances.

Campaign Prohibitions:

• Campaigns must not:

  • Allow for inferences regarding specific user health conditions via targeting, tagging, or conversion events or page interactions.

  • Use, collect, or report on sensitive information including medical or health information (e.g., customers passing back data on purchaser information through their pixels).

  • Claim that essential oils or alternative health products treat ailments (such as claiming essential oils “prevent Covid”).

  • Promote products subject to recalls or significant government actions (such as OxyContin).

  • Market Rx for specific health conditions directly to consumers outside of the exceptions above.

If you have questions regarding a Healthcare advertiser or campaign, please contact [email protected].