Europe Healthcare Campaign Category Policy

This guide provides an overview of Quantcast’s policy guidelines for Healthcare campaigns in Europe, including what is supported, restricted, and prohibited. Please review carefully.

To see the full Campaign Policy, see this page.

Healthcare Campaigns in Europe

Advertising is supported for some Health-Related campaigns in Europe:

• First aid, personal hygiene, beauty products, wellness, and over-the-counter products for general consumption are not considered “healthcare,” so long as they do not relate to a specific condition or diagnosis.

  • Examples:

    • Personal hygiene products, such as toothpaste and deodorant

    • Non-prescription painkillers and medicines unrelated to a specific condition

    • First aid, including band-aids, braces, sterile gloves, cold compresses, gauze

    • Cosmetic and anti-ageing products and services

    • Fitness tracking apps

    • Meditation/mindfulness apps

    • Dermatology scans

    • Plastic surgery

    • Essential oils

Carefully review this guide as there are important prohibitions and restrictions with which Advertisers must comply to satisfy Quantcast policies, laws, and self-regulatory codes.

Campaign Parameters

See the Create a New Campaign article for details on setting up a campaign.

• Permitted targeting types: all targeting permitted

• Permitted tagging: tagging of advertiser site(s) is permitted; however, no pages or portions of a website may be tagged that relate to a specific health condition or diagnosis

• Creative restrictions: creatives must not relate to or suggest an inference about a specific health condition or diagnosis and may not reveal or suggest an inference of a Restricted Data Type.

• UK GDPR/GDPR: Campaigns must not reveal or concern or result in the collection, provision, or processing of the following types of data; or allow reasonably certain inferences concerning:

  • All health data and data concerning health (including genetic and biometric data)

  • Racial or ethnic origin

  • Political opinions, religious or philosophical beliefs

  • Trade union membership

  • Criminal convictions and offenses or related security measures

  • Data concerning a person’s sexual life or sexual orientation

Important Prohibitions

Healthcare Product/Service Prohibitions:

• No healthcare or pharmaceutical campaigns are permitted

• No campaigns for products subject to recalls or significant government actions (such as OxyContin)

• No campaigns for products that contain narcotic substances.

Campaign Prohibitions

Campaigns must not:

• Allow for inferences about a user’s health conditions via targeting, tagging, conversion events, or page interactions

• Use, collect, or report on special categories of personal data, including data concerning health (e.g., customers passing back data on purchaser information through their pixels)

• Make claims that essential oils or alternative health products treat ailments (such as claiming essential oils “prevent Covid”)

• Suggests that a medicinal product is a food or cosmetic

• Suggests that the safety or efficacy of a medicinal product is related to the fact it is “natural”
  Lead to the use of a product for inducing abortion

• Discourage essential treatment for conditions for which medical supervision should be sought

If you have questions regarding a Healthcare advertiser or campaign, please contact [email protected].