Australia Charitable Organisation Campaign Category Policy

This guide provides an overview of Quantcast’s policy guidelines for Charitable Organisation campaigns in Australia, including what is supported, restricted, and prohibited. Please review carefully.

To see the full Campaign Policy, see this page.

Charity Organisation Campaigns in Australia

Advertising is supported for Nonprofit / Charitable Organisation campaigns in Australia, including:

• Advocacy campaigns (to create support for specific policies, like legal reform)

• Awareness campaigns (focus on education about causes to raise support)

• Fundraising campaigns (fundraising over an extended period of time to highlight a specific goal)

Carefully review this guide as there are important prohibitions and restrictions with which Advertisers must comply to satisfy Quantcast policies, federal, state,     and territorial laws, and self-regulatory codes in all states and territories where the ads will run.

During onboarding, Client must provide a copy of the Advertiser’s registration as a charity with the Australian Charities and Not-for-profits Commission (ACNC).

Creative Considerations

• Ads must include the charitable organisation’s name in legible characters.

• Charitable fundraising is regulated at the state and territory level and Client is responsible for including the Advertiser’s Australian Business Number (ABN), Australian Company Number (ACN), advertiser address, and/or other information where required by local rules.

• Where a campaign involves a raffle or trivia, follow additional requirements for gambling, and Client is responsible for including lottery permit numbers or other disclosures where required by local rules. See the Gambling Guide for further guidance.

Campaign Parameters

See the Create a New Campaign article for details on setting up a campaign.

• Permitted targeting types: all targeting types, subject to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Permitted tagging: all tagging types, subject to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Privacy Act: Campaigns must not reveal or concern or result in the collection, provision, or processing of the following types of data; or allow reasonably certain inferences concerning:

  • All health-related data (known or inferred, including genetic and biometric information)

  • Racial or ethnic origin

  • Political opinions, membership in a political association

  • Philosophical beliefs

  • Membership in a professional or trade association

  • Membership of a trade union

  • Sexual preferences or practices

  • Criminal record

Important Prohibitions

Advertising for organisations promoting the following is not permitted:

• Political campaigns

• Personal weapons

• Tobacco, nicotine, or vaping

• Cannabis and/or paraphernalia

If you have questions regarding a Nonprofit / Charitable Organisation advertiser or campaign, please contact [email protected].