Best Practices: Brand Survey Results
- 01 Apr 2024
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Best Practices: Brand Survey Results
- Updated on 01 Apr 2024
- 1 Minute to read
- Contributors
- Print
- DarkLight
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Running a Brand Survey Beta test in the Quantcast Platform gives you access to various reports. For more information, read our Brand Survey program article or contact your Quantcast representative.
Performance Overview
The survey overview gives you a general understanding of the progress of your survey. The following metrics will be available:
Lift | Lift is calculated as: (Exposed results - Control results)/Control results The lift % tells you how likely the exposed group was to answer favorably to your survey question versus those in the control group. |
Confidence | The confidence level shows the probability that there is a positive difference in results between the exposed and control groups. It is based on statistical assumptions that require a large sample to be validated. |
Sample | The total (exposed + control) number of answers received in each category. We recommend a sample of 100 or more answers. Smaller samples can be used directionally. |
Spend | Total survey spend, including non-media fees, for the exposed and control groups |
Impressions | Total survey impressions served for exposed and control groups |
Responses | Total number of survey responses received for exposed and control groups |
Response Rate | Number of survey responses received/total number of survey impressions |
CPR (Cost per Response) | Total survey cost/total responses |
Answers | The individual selection within a survey response. |
Results | Number of survey answers/total number of survey responses *Only the answer(s) you consider positive should be included. You can specify the specific answer(s) you consider as positive for this calculation. |
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