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    Campaign Hierarchy
    • 24 Oct 2024
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    Contents

    Campaign Hierarchy

    • Updated on 24 Oct 2024
    • 1 Minute to read
    • Contributors
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    Article summary

    Understanding campaign hierarchy is an important part of knowing all of the changes that can be made and where to find them. The campaign creation workflow is made of 3 levels:

    campaign hierarchy

    1. Campaign: This is where you can select your campaign objective, campaign focus, conversion event, and select the campaign budget optimization option.

    Blank Add Campaign

    1. Ad Set: This is where you define:

    • Budget and Schedule

    Budget and Schedule

    • Targeting, including channel, cookie type, location, and more.

    Targeting(2)

    • The Audience you would like to reach.

    Audience (Closed)

    • Inventory

    Inventory(3)

    1. Creative: This is where you can upload new creatives or select those available in your library to associate to the specific ad set.

    Creative

    Learn more about Creating a New Campaign. 

     

     

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