Frequently Asked Questions (FAQs)

What access level is required to create deals?

 Only organization Supply Manager Members and Owners can create and manage deals. If you are required to manage Deals as part of your role, reach out to any of your current Owners to grant you Supply Manager Member access. If you are unsure who has Owner access, contact us via [email protected].

Note: We recommend that only a few members within an organization have access to manage Deals, and carry out the responsibilities of what we refer to as the Supply Manager role.

Outside of creating and managing deals for the organization, all Account Admins will be able to target Deals from within an Ad Set. For more information on how to manage your organization’s accounts, members, and roles, see Organization and Account Management. 

What are common deal issues?

• The deal is not active/live or low bid requests: Check that the Deal is active on the SSP UI and that bid requests are being sent.

• Google Ad Exchange Deal has not been approved by the Quantcast team: Contact [email protected] with your deal details to get that deal approved. Share deal details such as Deal ID, Deal Name, and Seller/Publisher Name.

• Error in the Deal ID: Potential errors such as extra or missing space(s) or special character(s), sometimes a lowercase in the Deal ID is not identified.

• Incorrect buyer is mapped or incorrect buyer seat ID: Make sure that the SSP targets the deal at your buyer seat ID.

• Insufficient volume on the Deal ID: Potentially due to the selected inventory from the publisher or site.

• Mismatched targeting settings between the SSP and the buyer: Settings such as geo-targeting, ad size/formats, allowlist, budget, frequency caps, and flight dates.

• Bid requests are being filtered: They can be filtered by the campaign’s allowlists/blocklists

• Incorrect Deal fixed price is specified: Make sure that your publisher has applied the agreed fixed CPM price on the Deal

• eCPM cap applied is below Deal's floor/fixed price: Make sure that your Campaign's or Ad Set's eCPM cap is equal to or greater than the Publisher's CPM floor/fixed price. Note that your eCPM cap should add the fees on top of the agreed publisher floor/fixed price.

How should the Buyer Seat ID be used?

1. The Quantcast Platform uses your unique Buyer Seat ID to identify your Organization’s buying activity on Exchanges and SSPs. Sharing your Buyer Seat ID with your SSP and Exchange will allow them to track that activity. It will also allow them to activate specific contractual terms and optimization rules that apply to your organization.

2. Activate your Deals on your SSP by targeting them to your Quantcast Buyer Seat ID. This will make sure that only your organization will have access to these deals.

Do deals set up on Google Ad Exchange require approval?

Yes, Google Ad Exchange (ADX) Private Auction and Preferred Deals require buyer approval. If a deal is not approved, that deal's inventory will not be accessible and any campaign ad sets targeting that deal will not deliver. To have your ADX deals approved, contact [email protected].

What deal types are supported?

The table below lists the Deal Types supported on the platform. 

Additional Information:

1. Reserved Inventory is advertising space on a publisher’s site that is put aside for a specific advertiser for an agreed price.

2. Fixed Price is any arrangement where the buyer and seller agree on a flat price that the buyer pays rather than the highest bidder in an auction environment

What is the difference between Open Auctions and Private Auctions?

• Open Auction: This is an always-on deal that represents inventory that is always available to accounts you have given access to for all campaign activity and effectively extends your open market inventory capacity.  You can specify that a deal is always-on by selecting the Open Auction deal type when you create the deal.

• Private Auction: Unlike an Open Auction, a Private Auction is restricted to advertiser campaign activity that explicitly selects to target that deal on its ad set. You can specify this by selecting the Private Auction deal type when you create the deal.

Note: Targeting a deal on your ad set configures the system to only target inventory under that deal and exclude all other inventory. While that might be desirable, please note that any inventory constraints may have an impact on campaign performance.

If you have questions, contact us via [email protected]. 

What buyer seat ID should I use with each supply platform?

As individual buyer seat IDs are not supported by all Supply Side Platforms (SSPs), the table below lists the buyer seat id that should be used when setting up a deal on each SSP.