Reporting Overview

Campaign Data

Understanding campaign data is vital to identifying growth opportunities and maximizing campaign performance. With Report Builder and Insights Lab, you can customize your reports with the metrics and insights that matter most to you.

Reports

Navigate to the Reports screen through the top navigation menu. Here, users can create and save reports. Our guide here provides more information on how to use this section of the platform. 

Insights Lab

The Insights Lab is useful for validating and diagnosing performance trends. They are a customized set of reports that showcase valuable and actionable insights to help you optimize your marketing campaigns. They are available at the campaign, ad set, and creative levels. For a full list of reports, see the Introduction to Insights article.

Accessing Insights Labs Reports

1. Navigate to the Campaigns screen through the top navigation menu.

2. Hover over any campaign or ad set and click Insights.

3. In the insights window that expands on the right-hand side, select Insights Lab from the menu. Also within Insights Lab, you can add any reports to your favorites.