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There are two ways to upload and edit creatives:
At any time in your Creative Library
Upload Creatives
From an Ad Set
Create/edit an ad set and locate the Creative section towards the bottom of the ad set, then click Attach Creatives.
In the Attach Creatives screen, click Upload Creatives.
Select the appropriate media type for your creative.
Enter the required information for the creative, including the URL and the creative Dimensions.
Note: If desired, you can use UTM codes at the end of the URL to help you identify information regarding your traffic.
When done, click Save.
Ad Set Creative Assignments
After a creative has been attached to a Full Performance (prospecting and retargeting), Prospecting (Lookalike), or Retargeting ad set, you can select an assignment for how the creative will be used.
Click the Assignment drop-down menu and select one of the following options:
All: Default setting. The creative will be used for lookalike events AND retargeting events
Prospecting Only: The creative will be used only for lookalike events, if the ad set has any
Retargeting Only: The creative will be used only for retargeting events, if the ad set has any
NOTE: You can select Prospecting Only if lookalike events are selected for the ad set. Likewise, you can select Retargeting Only if retargeting events are selected for the ad set.
From the Creative Library
Click the Global Navigation, then select Creatives under Assets.
In the Creatives Library, click Upload Creatives at the top right.
Select the appropriate media type for your creative.
Enter the required information for the creative, including the URL and the creative Dimensions.
Note: If desired, you can use UTM codes at the end of the URL to help you identify information regarding your traffic.
When done, click Save.