Using Endemic Audiences

Updated on 29 Mar 2024
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To more effectively reach very specific audiences, you can use a combination of Deals and Packages with Interest Based Audiences. For example, if you choose the curated package named Quantcast Curated Package - NAMER Autos Contextual and then use and IBA keywords like "Trucks" or "SUVs", you will get a specialized audience and package.

To Enable Endemic Audiences

When creating or editing an ad set, in the Inventory section, choose the Custom Deals and Packages option.

Click +Select Deals and Packages.
On the next screen, search for your desired package. In this example, we'll look for an Automotive package.

Use the search box to find the deals and/or packages you want to target.
Click the checkbox next to the deals and/or packages to target.

Click the Target Deals and Packages button.
In the Interests section, add the desired keywords to more specifically target your audience.

6. Click Publish to finish.

Example Keywords for the Automotive Vertical

Electric Intenders	Hybrid Intenders	Pickup Truck Intenders	SUV Intenders	Luxury Vehicle Intenders
Automotive > Buying & Selling Cars (Category)	Automotive > Buying & Selling Cars (Category)	Automotive > Buying & Selling Cars (Category)	Automotive > Buying & Selling Cars (Category)	Automotive > Buying & Selling Cars (Category)
Automotive > Vehicles/EV (Category)	Automotive > Vehicles/Hybrids (Category)	Automotive > Vehicles/Pickup Trucks (Category)	Automotive > Vehicles/SUVs (Category)	Automotive > Vehicles/Luxury (Category)
electric vehicles	hybrid vehicles	towing capacity	sport utility vehicles	luxury vehicles
electric cars	hybrid cars	pickup trucks	SUVs	luxury crossovers
clean tech	hybrid benefits	pickup truck sales	SUV sales	luxury sedans
green energy	best hybrids	truck month	family SUVs	luxury car sales
charging stations	hybrid car market	pickup truck market	SUV market	luxury car market
electric crossover vehicles	hybrid car prices	pickup truck prices	SUV prices	luxury car prices
home EV charger	hybrid powertrain	off-roading	compact SUVs	luxury car makers
hybrid or electric vehicle	hybrid or electric vehicle	v8 engine	luxury SUVs	luxury SUVs
new electric vehicles	new hybrid vehicles	new pickup trucks	new SUVs	new luxury cars
used electric vehicles	used hybrid vehicles	used pickup trucks	used SUVs	used luxury cars
best electric cars	best hybrid cars	best pickup trucks	best SUVs	best luxury cars
electric sedans	hybrid sedans	hybrid pickup trucks	hybrid SUVs	hybrid luxury cars
electric SUVs	hybrid SUVs	electric pickup trucks	electric SUVs	electric luxury cars
electric trucks	hybrid trucks	pickup truck specs	large SUVs	nicest luxury cars

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To Enable Endemic Audiences
Example Keywords for the Automotive Vertical