When you create a Reach, Video, Traffic, or Conversion campaign, you can enable Clicks as a secondary goal by enabling Click Boost in your ad set.
Targeting
Create a new Reach, Video, Traffic, or Conversion campaign, or edit an existing one.
Create a new ad set or edit an existing one.
In the Targeting section, expand the Additional Settings.
Click on the toggle to enable Click Boost.
Click Boost will add clicks as a secondary goal, allowing users to fulfill the multiple needs of their campaign strategy. On average, we have seen a 45-60% lift in clicks when Click Boost is added to an ad set.
Key Considerations:
The primary KPI may decrease to accommodate the increasing clicks.
The base CPM will increase when Click Boost is added.