Enabling Click Boost

When you create a Reach, Video, Traffic, or Conversion campaign, you can enable Clicks as a secondary goal by enabling Click Boost in your ad set.

Targeting

1. Create a new Reach, Video, Traffic, or Conversion campaign, or edit an existing one.

2. Create a new ad set or edit an existing one.

3. In the Targeting section, expand the Additional Settings.

4. Click on the toggle to enable Click Boost.

Click Boost will add clicks as a secondary goal, allowing users to fulfill the multiple needs of their campaign strategy. On average, we have seen a 45-60% lift in clicks when Click Boost is added to an ad set.

Key Considerations:

The primary KPI may decrease to accommodate the increasing clicks.

The base CPM will increase when Click Boost is added.