Experian Consumer Behavior Segments

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Segment ID	Segment Name	Segment Description
1008330841	Experian > Consumer Behaviors > Back-to-Normal Consumers	Indicates consumers likelihood to visit all locations, essential and otherwise, during the week and on the weekends. This model is built from individual, household and area level data from Experian's ConsumerView marketing database.
1008330831	Experian > Consumer Behaviors > Emerging Consumers	Indicates consumers likelihood to visit essential businesses. This predictive model is based on statistical analysis of mobile devices that visited essential businesses (i.e. grocery stores), as well as another retail location.
1008330821	Experian > Consumer Behaviors > Necessity Consumers	Indicates consumers likelihood to only visit essential businesses. This predictive model is based on statistical analysis of mobile devices that visited pharmacies, grocery, and big box stores.
1008330811	Experian > Consumer Behaviors > Isolating Consumers	Indicates consumers likelihood to be strictly staying at home, not traveling to any retail locations. This predictive model is based on statistical analysis of mobile devices that are remaining at home and not visiting retail locations.
1007229161	Experian > Consumer Behaviors > Workout from Home	These consumers consist of people who likely frequented the gym and are now more likely to be exercising at home.
1007229151	Experian > Consumer Behaviors > Grocery Pick-Up and Delivery	These consumers include those who were likely to frequent grocery stores and now prefer grocery delivery.
1007229141	Experian > Consumer Behaviors > At-Home: Single Adults	These consumers are likely to be single-adult households.
1007229131	Experian > Consumer Behaviors > At-Home: Retired/Empty Nesters	These consumers are likely to consist of households that are retired or are empty-nest households.
1007229121	Experian > Consumer Behaviors > Occupation: Essential Workers	These consumers are likely to be employees who are not able to work from home.
1007229111	Experian > Consumer Behaviors > Occupation: Travel & Hospitality	These consumers are likely to work in travel and hospitality industries.
1007229091	Experian > Consumer Behaviors > Occupation: Small Business Owners	These consumers are likely to be Small Business Owners.
1007229081	Experian > Consumer Behaviors > Occupation: Retail (non-food) Workers	These consumers are likely to be employees in wholesale or retail trade who are not able to work from home.
1007229071	Experian > Consumer Behaviors > Occupation: QSR/Restaurant Workers	These consumers are likely to be employees in restaurants or quick service restaurants who are not able to work from home.
1007229061	Experian > Consumer Behaviors > Occupation: Government Workers	These consumers are likely to be employees in government who may not be able to work from home.
1007229051	Experian > Consumer Behaviors > Occupation: Education	These consumers are likely to work in the education industry.
1007229041	Experian > Consumer Behaviors > Occupation: Construction/Mining Workers	These consumers are likely to be employees in construction or mining who are not able to work from home.
1007229031	Experian > Consumer Behaviors > Influenced Areas	These consumers live in areas highly influenced by the environmental changes.
1007228981	Experian > Consumer Behaviors > Advice Seekers	These consumers are likely to have a higher propensity to seek out financial advice.
1007228971	Experian > Consumer Behaviors > At-Home: Families at Home (kids under 13)	These consumers are likely to consist of households that have younger children under the age of 13.
1007228961	Experian > Consumer Behaviors > At-Home: Families at Home (kids 13+)	These consumers are likely to consist of households that have older children 13+.
1007228951	Experian > Consumer Behaviors > At-Home: Business Travelers/Sales Professionals	These consumers are likely to consist of business travelers and people in Sales.
1007228941	Experian > Consumer Behaviors > Influenced: Age	These consumers are likely to be over the age of 65 and have been influenced by environmental changes.

1006318911	Experian > Consumer Behavior > Grocery Pick-Up and Delivery	These consumers include those who were likely to frequent grocery stores and now prefer grocery delivery.
1006318901	Experian > Consumer Behavior > Workout from Home	These consumers consist of people who likely frequented the gym and are now more likely to be exercising at home.
1006318861	Experian > Consumer Behavior > At-Home: Single Adults	These consumers are likely to be single-adult households.
1006318851	Experian > Consumer Behavior > At-Home: Retired/Empty Nesters	These consumers are likely to consist of households that are retired or are empty-nest households.
1006318841	Experian > Consumer Behavior > At-Home: Business Travelers/Sales Professionals	These consumers are likely to consist of business travelers and people in Sales.
1006318831	Experian > Consumers 2020 > Families with Children	These consumers are likely to consist of households that have children.
1006318821	Experian > Consumer Behavior > At-Home: Families at Home (kids under 13)	These consumers are likely to consist of households that have younger children under the age of 13.
1006318811	Experian > Consumer Behavior > At-Home: Families at Home (kids 13+)	These consumers are likely to consist of households that have older children 13+.
1006318801	Experian > Consumer Behavior > Occupation: QSR/Restaurant Workers	These consumers are likely to be employees in restaurants or quick service restaurants who are not able to work from home.
1006318791	Experian > Consumer Behavior > Occupation: Retail (non-food) Workers	These consumers are likely to be employees in wholesale or retail trade who are not able to work from home.
1006318781	Experian > Consumer Behavior > Occupation: Travel & Hospitality	These consumers are likely to work in travel and hospitality industries.
1006318771	Experian > Consumer Behavior > Occupation: Essential Workers	These consumers are likely to be employees who are not able to work from home.
1006318761	Experian > Consumer Behavior > Occupation: Government Workers	These consumers are likely to be employees in government who may not be able to work from home.
1006318751	Experian > Consumer Behavior > Occupation: Education	These consumers are likely to work in the education industry.
1006318741	Experian > Consumer Behavior > Occupation: Construction/Mining Workers	These consumers are likely to be employees in construction or mining who are not able to work from home.
1006318721	Experian > Consumer Behavior > Occupation: Small Business Owners	These consumers are likely to be Small Business Owners.
1006318711	Experian > Consumer Behavior > Advice Seekers	These consumers are likely to have a higher propensity to seek out financial advice.
1006318701	Experian > Consumers 2020 > Uninsured/Underinsured	These consumers tend to be those who either lack insurance, are underinsured, or lack means to see a doctor.
1006318691	Experian > Consumer Behavior > Influenced Areas	These consumers live in areas highly influenced by the environmental changes.
1006318671	Experian > Consumer Behavior > Influenced: Age	These consumers are likely to be over the age of 65 and have been influenced by environmental changes.
1004264479	Experian > Consumer Behaviors > Occupation: Work from Home > Home Office	Consumers who are likely to own computer accessories like scanners and photo printers. They may be more likely to work from home, and thus spend a lot of time in their homes. They can be targeted for deals on other household office supplies.