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Segment ID	Segment Name	Segment Description
1008331591	Experian > Lifestyle and Interests (Affinity) > In-Market > Mattress and Bedding	Online intenders likely interested in mattress, sheets, blankets, pillow sets etc.. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase.
1008331581	Experian > Lifestyle and Interests (Affinity) > In-Market > Patio Heaters	Online intenders likely interested in patio heaters to stay warm this holiday season with family and friends. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase.
1008331571	Experian > Lifestyle and Interests (Affinity) > In-Market > Gift Baskets	Online intenders likely interested in gift baskets related products. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase.
1008331561	Experian > Lifestyle and Interests (Affinity) > In-Market > Kitchenware	Online intenders likely interested in kitchenware, serving dishes and kitchen related products. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase.
1008331551	Experian > Lifestyle and Interests (Affinity) > In-Market > Video Games	Online intenders likely interested in mobile gaming apps. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase.
1008331541	Experian > Lifestyle and Interests (Affinity) > In-Market > Wine and Champagne	Online intenders likely interested in wine & champagne purchase for this holiday season gifts. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase.
1008331531	Experian > Lifestyle and Interests (Affinity) > In-Market > Baking Products	Online intenders likely interested in dessert and baking related products for the winter. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase.
1008331521	Experian > Lifestyle and Interests (Affinity) > In-Market > Diet and Meal Related Products	Online intenders likely interested in diet and meal related products to stay fit and healthy. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase.
1008331511	Experian > Lifestyle and Interests (Affinity) > In-Market > Active Lifestyle	Online intenders likely interested in active lifestyle related products, gyms clothing, and events. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase.
1008331501	Experian > Lifestyle and Interests (Affinity) > In-Market > Wedding Registry	Online intenders likely interested in wedding registry related products and events. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase.
1008331491	Experian > Lifestyle and Interests (Affinity) > In-Market > Shoes (Deal Seeker)	Online intenders likely interested in shoes related deals/coupons/sales and events. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase.
1008331481	Experian > Lifestyle and Interests (Affinity) > In-Market > Living Room Furniture	Online intenders for sofa or living room furniture that are modeled and then verified against known transactions to ensure greater scale and a higher propensity to purchase.
1008331471	Experian > Lifestyle and Interests (Affinity) > In-Market > Kitchen Dining Furniture	Online intenders for kitchen or dinning furniture that are modeled and then verified against known transactions to ensure greater scale and a higher propensity to purchase.
1008331461	Experian > Lifestyle and Interests (Affinity) > In-Market > High End Furniture	Online intenders likely interested in high-end furniture. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase.
1008331451	Experian > Lifestyle and Interests (Affinity) > In-Market > Home Decor	Online intenders likely interested in home decor related products and events. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase.
1008331441	Experian > Lifestyle and Interests (Affinity) > In-Market > Beauty	Online intenders likely interested in beauty related products within last 30-60 days. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase with up to 1.5-2x lift.
1008331421	Experian > Lifestyle and Interests (Affinity) > In-Market > Auto Insurance	Online intenders likely interested in auto insurance. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase.
1008331411	Experian > Lifestyle and Interests (Affinity) > In-Market > Luxury Brand Shopper	Online intenders likely interested in luxury brands for apparel, purses, shoes etc. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase with 1.25-2x lift.

1007228811	Experian > Lifestyle and Interests (Affinity) > In-Market > Travel	Online intenders likely interested in travel products. These segments are modeled and then verified against known transactions to ensure greater scale and a higher propensity to purchase.
1007228801	Experian > Lifestyle and Interests (Affinity) > In-Market > Seasonal Products	Online intenders likely interested in seasonal products. These segments are modeled and then verified against known transactions to ensure greater scale and a higher propensity to purchase.
1007228791	Experian > Lifestyle and Interests (Affinity) > In-Market > Retail Apparel - Families	Online intenders likely interested in apparel. High-end, back to school, wear to work etc. These segments are modeled and then verified against known transactions to ensure greater scale and a higher propensity to purchase.
1007228781	Experian > Lifestyle and Interests (Affinity) > In-Market > Retail Apparel - Deal Shoppers	Online intenders likely interested in apparel related deals/coupons/sales and events. These segments are modeled and then verified against known transactions to ensure greater scale and a higher propensity to purchase.
1007228771	Experian > Lifestyle and Interests (Affinity) > In-Market > Home Improvement	Online intenders that are likely interested in home improvement products. These segments are modeled and then verified against known transactions to ensure greater scale and a higher propensity to purchase.
1007228761	Experian > Lifestyle and Interests (Affinity) > In-Market > Home Improvement (Family)	Online intenders likely interested in home improvement products. Include kids study room, bunk beds etc. These segments are modeled and then verified against known transactions to ensure greater scale and a higher propensity to purchase.
1007228751	Experian > Lifestyle and Interests (Affinity) > In-Market > Furniture (Family)	Online intenders likely interested in furniture. Kids categories, living room, study, work/study desk etc. These segments are modeled and then verified against known transactions to ensure greater scale and a higher propensity to purchase.
1007228741	Experian > Lifestyle and Interests (Affinity) > In-Market > Furniture	Online intenders that are likely interested in furniture products. These segments are modeled and then verified against known transactions to ensure greater scale and a higher propensity to purchase.
1007228731	Experian > Lifestyle and Interests (Affinity) > In-Market > Coffee and Tea	Online intenders that are likely interested in coffee and tea products. These segments are modeled and then verified against known transactions to ensure greater scale and a higher propensity to purchase.
1007228721	Experian > Lifestyle and Interests (Affinity) > In-Market > Retail Apparel	Online intenders that are likely interested in apparel products. These segments are modeled and then verified against known transactions to ensure greater scale and a higher propensity to purchase.

1005797901	Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Moms Age 25+	Consumers likely to be Moms Age 25 +. Segments are based on a combination of known age, gender data and predictive models.
1005797891	Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Moms Age 25-54	Consumers likely to be Moms Age 25-54. Segments are based on a combination of known age, gender data and presence of children in the household.
1005501029	Experian > Lifestyle and Interests (Affinity) > Online Activity	Segment is based on consumers that are most likely to click on direct marketing ads and web pages. This model is based on statistical analysis of web surfing behavior and clickstream activities.

1004602399	Experian > Lifestyle and Interests (Affinity) > Hobbies and Interests > Jewelry Making (FLA / Fair Lending Friendly)	Consumers likely interested in "Hobbies and Interests/Jewelry Making" based on internet activity in the last 90 days.
1004601979	Experian > Lifestyle and Interests (Affinity) > Travelers (FLA / Fair Lending Friendly)	Consumers likely interested in "Travel" based on internet activity in the last 90 days.
1004601969	Experian > Lifestyle and Interests (Affinity) > Travelers > Air Travel (FLA / Fair Lending Friendly)	Consumers likely interested in "Travel/Air Travel" based on internet activity in the last 90 days.
1004601959	Experian > Lifestyle and Interests (Affinity) > Technology and Computing (FLA / Fair Lending Friendly)	Consumers likely interested in "Technology and Computing" based on internet activity in the last 90 days.
1004601949	Experian > Lifestyle and Interests (Affinity) > Technology and Computing > Internet Technologies (FLA / Fair Lending Friendly)	Consumers likely interested in "Technology and Computing/Internet Technologies" based on internet activity in the last 90 days.
1004601939	Experian > Lifestyle and Interests (Affinity) > Technology and Computing > Databases (FLA / Fair Lending Friendly)	Consumers likely interested in "Technology and Computing/Databases" based on internet activity in the last 90 days.
1004601929	Experian > Lifestyle and Interests (Affinity) > Technology and Computing > Cell Phones (FLA / Fair Lending Friendly)	Consumers likely interested in "Technology and Computing/Cell Phones" based on internet activity in the last 90 days.
1004601919	Experian > Lifestyle and Interests (Affinity) > Style and Fashion (FLA / Fair Lending Friendly)	Consumers likely interested in "Style and Fashion" based on internet activity in the last 90 days.
1004601909	Experian > Lifestyle and Interests (Affinity) > Style and Fashion > Clothing (FLA / Fair Lending Friendly)	Consumers likely interested in "Style and Fashion/Clothing" based on internet activity in the last 90 days.
1004601899	Experian > Lifestyle and Interests (Affinity) > Sports (FLA / Fair Lending Friendly)	Consumers likely interested in "Sports" based on internet activity in the last 90 days.
1004601889	Experian > Lifestyle and Interests (Affinity) > Sports > Pro Basketball (FLA / Fair Lending Friendly)	Consumers likely interested in "Sports/Pro Basketball" based on internet activity in the last 90 days.
1004601879	Experian > Lifestyle and Interests (Affinity) > Sports > Football (FLA / Fair Lending Friendly)	Consumers likely interested in "Sports/Football" based on internet activity in the last 90 days.
1004601869	Experian > Lifestyle and Interests (Affinity) > Sports > Baseball (FLA / Fair Lending Friendly)	Consumers likely interested in "Sports/Baseball" based on internet activity in the last 90 days.
1004601859	Experian > Lifestyle and Interests (Affinity) > Society (FLA / Fair Lending Friendly)	Consumers likely interested in "Society" based on internet activity in the last 90 days.
1004601849	Experian > Lifestyle and Interests (Affinity) > Shopping (FLA / Fair Lending Friendly)	Consumers likely interested in "Shopping" based on internet activity in the last 90 days.
1004601839	Experian > Lifestyle and Interests (Affinity) > Shopping > Outlet Stores (FLA / Fair Lending Friendly)	Consumers likely interested in "Shopping/Outlet Stores" based on internet activity in the last 90 days.
1004601829	Experian > Lifestyle and Interests (Affinity) > Science (FLA / Fair Lending Friendly)	Consumers likely interested in "Science" based on internet activity in the last 90 days.
1004601819	Experian > Lifestyle and Interests (Affinity) > Science > Weather (FLA / Fair Lending Friendly)	Consumers likely interested in "Science/Weather" based on internet activity in the last 90 days.
1004601809	Experian > Lifestyle and Interests (Affinity) > Pets (FLA / Fair Lending Friendly)	Consumers likely interested in "Pets" based on internet activity in the last 90 days.
1004601799	Experian > Lifestyle and Interests (Affinity) > Pets > Dogs (FLA / Fair Lending Friendly)	Consumers likely interested in "Pets/Dogs" based on internet activity in the last 90 days.
1004601779	Experian > Lifestyle and Interests (Affinity) > News (FLA / Fair Lending Friendly)	Consumers likely interested in "News" based on internet activity in the last 90 days.
1004601769	Experian > Lifestyle and Interests (Affinity) > News > National News (FLA / Fair Lending Friendly)	Consumers likely interested in "News/National News" based on internet activity in the last 90 days.
1004601759	Experian > Lifestyle and Interests (Affinity) > Local News (FLA / Fair Lending Friendly)	Consumers likely interested in "News/Local news" based on internet activity in the last 90 days.
1004601749	Experian > Lifestyle and Interests (Affinity) > Home and Garden (FLA / Fair Lending Friendly)	Consumers likely interested in "Home and Garden" based on internet activity in the last 90 days.
1004601729	Experian > Lifestyle and Interests (Affinity) > Home and Garden > Home Decorating (FLA / Fair Lending Friendly)	Consumers likely interested in "Home and Garden/Home Decorating" based on internet activity in the last 90 days.
1004601719	Experian > Lifestyle and Interests (Affinity) > Home and Garden > Gardening (FLA / Fair Lending Friendly)	Consumers likely interested in "Home and Garden/Gardening" based on internet activity in the last 90 days.
1004601709	Experian > Lifestyle and Interests (Affinity) > Hobbies and Interests (FLA / Fair Lending Friendly)	Consumers likely interested in "Hobbies and Interests" based on internet activity in the last 90 days.
1004601679	Experian > Lifestyle and Interests (Affinity) > Food and Drink (FLA / Fair Lending Friendly)	Consumers likely interested in "Food and Drink" based on internet activity in the last 90 days.
1004601659	Experian > Lifestyle and Interests (Affinity) > Food and Drink > Desserts and Baking (FLA / Fair Lending Friendly)	Consumers likely interested in "Food and Drink/Desserts and Baking" based on internet activity in the last 90 days.
1004601649	Experian > Lifestyle and Interests (Affinity) > Food and Drink > Coffee Or Tea drinkers (FLA / Fair Lending Friendly)	Consumers likely interested in "Food and Drink/Coffee or Tea" based on internet activity in the last 90 days.
1004601629	Experian > Lifestyle and Interests (Affinity) > Family and Parenting	Consumers likely interested in "Family and parenting" based on internet activity in the last 90 days.
1004601619	Experian > Lifestyle and Interests (Affinity) > Education	Consumers likely interested in "Education" based on internet activity in the last 90 days.
1004601609	Experian > Lifestyle and Interests (Affinity) > Education > Graduate School	Consumers likely interested in "Education/Graduate School" based on internet activity in the last 90 days.
1004601599	Experian > Lifestyle and Interests (Affinity) > Business and Industrial (FLA / Fair Lending Friendly)	Consumers likely interested in "Business and industrial" based on internet activity in the last 90 days.
1004601589	Experian > Lifestyle and Interests (Affinity) > Automotive (FLA / Fair Lending Friendly)	Consumers likely interested in "Automotive" based on internet activity in the last 90 days.
1004601579	Experian > Lifestyle and Interests (Affinity) > Automotive > Car Culture (FLA / Fair Lending Friendly)	Consumers likely interested in "Automotive/Car Culture" based on internet activity in the last 90 days.
1004601399	Experian > Lifestyle and Interests (Affinity) > Cord Cutters	Cord Cutters prefer alternative Internet-based or wireless services (streaming) instead of cable TV. Experian Cord Cutters are identified via research survey response, web surfing behavior and clickstream activities.
1004601389	Experian > Lifestyle and Interests (Affinity) > Art and Entertainment (FLA / Fair Lending Friendly)	Consumers likely interested in "Arts and Entertainment" based on internet activity in the last 90 days.
1004601379	Experian > Lifestyle and Interests (Affinity) > Art and Entertainment > Visual Art and Design (FLA / Fair Lending Friendly)	Consumers likely interested in "Arts and Entertainment/visual art and design" based on internet activity in the last 90 days.
1004601369	Experian > Lifestyle and Interests (Affinity) > Art and Entertainment > Television (FLA / Fair Lending Friendly)	Consumers likely interested in "Arts and Entertainment/Television" based on internet activity in the last 90 days.
1004601359	Experian > Lifestyle and Interests (Affinity) > Art and Entertainment > Shows and Events (FLA / Fair Lending Friendly)	Consumers likely interested in "Arts and Entertainment/shows and events" based on internet activity in the last 90 days.
1004601349	Experian > Lifestyle and Interests (Affinity) > Art and Entertainment > Music (FLA / Fair Lending Friendly)	Consumers likely interested in "Arts and Entertainment/Music" based on internet activity in the last 90 days.
1004601329	Experian > Lifestyle and Interests (Affinity) > Art and Entertainment > Humor (FLA / Fair Lending Friendly)	Consumers likely interested in "Arts and Entertainment/Humor" based on internet activity in the last 90 days.
1004601319	Experian > Lifestyle and Interests (Affinity) > Art and Entertainment > Celebrity Fan Or Gossip (FLA / Fair Lending Friendly)	Consumers likely interested in "Arts and Entertainment/Celebrity Fan or Gossip" based on internet activity in the last 90 days.
1004601309	Experian > Lifestyle and Interests (Affinity) > Art and Entertainment > Books and Literature (FLA / Fair Lending Friendly)	Consumers likely interested in "Arts and Entertainment/Books and Literature" based on internet activity in the last 90 days.

1004269599	Experian > Lifestyle and Interests (Affinity) > Occupation > Military - Inactive	This segment contains consumers who are likely to be inactive military.
1004269579	Experian > Lifestyle and Interests (Affinity) > Occupation > Military - Active	This segment contains consumers who are likely to be active in the military.
1004269539	Experian > Lifestyle and Interests (Affinity) > Music > Pop Music	This segment contains consumers who are likely to listen to pop music.
1004269519	Experian > Lifestyle and Interests (Affinity) > Music > Jazz Music	This segment contains consumers who are likely to listen to jazz music.
1004269499	Experian > Lifestyle and Interests (Affinity) > Music > Alternative Music	This segment contains consumers who are likely to listen to alternative music.
1004269479	Experian > Lifestyle and Interests (Affinity) > Music > Hip Hop Music	This segment contains consumers who are likely to listen to hip/hop music.
1004269459	Experian > Lifestyle and Interests (Affinity) > Music > 80's Music	This segment contains consumers who are likely to listen to 80's music.
1004269439	Experian > Lifestyle and Interests (Affinity) > Music > Rock Music	This segment contains consumers who are likely to listen to rock music.
1004269419	Experian > Lifestyle and Interests (Affinity) > Music > Oldies Music	This segment contains consumers who are likely to listen to oldies music.
1004269399	Experian > Lifestyle and Interests (Affinity) > Music > Music	This segment contains consumers who are likely to listen to music and purchase regularly.
1004269379	Experian > Lifestyle and Interests (Affinity) > Music > Country Music	This segment contains consumers who are likely to listen to country music.
1004269359	Experian > Lifestyle and Interests (Affinity) > Music > Classical Music	This segment contains consumers who are likely to listen to classical music.
1004269179	Experian > Lifestyle and Interests (Affinity) > Financial Behavior > Credit Card Revolver Model (Pay Min)	This segment includes consumers who are likely prospects who pay the minimum on their AMEX, Diners Club, M/C and Visa monthly.

1004263159	Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Amusement Park Visitors	This segment contains consumers who are likely to visit amusement parks.
1004267459	Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Attends Education Programs	This segment contains consumers who are likely to attend education programs.
1004268039	Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Boating	This segment contains consumers who are likely to enjoy boating.
1004267719	Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Canoeing/Kayaking	This segment contains consumers who are likely to enjoy canoeing or kayaking.
1004263179	Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Coffee Connoisseurs	This segment contains consumers who are likely to be coffee connoisseurs.
1004264279	Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Coin Collector	This segment includes consumers who have likely purchased a coin for their personal collection in the past twelve months. They should be reached in collection-related publications and websites, like CoinWorld, and on online auction sites, like eBay.
1004263199	Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Digital Magazine/Newspapers Buyers	This segment contains consumers who are likely to buy digital magazine/newspapers.
1004263219	Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Do-it-yourselfers	This segment contains consumers who are likely to be Do-It-Yourselfers.
1004267679	Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Eats Family Restaurant	This segment contains consumers who are likely to visit family restaurants frequently.
1004267699	Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Eats Fast Food	This segment contains consumers who are likely to visit fast food restaurants frequently.
1004263239	Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Home Improvement Spenders	This segment contains consumers who are likely to spend on home improvement.
1004263139	Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Hunters	This segment contains consumers who are likely to be hunting enthusiasts.
1004264079	Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Imported Light Beer Enthusiasts	This segment includes consumers who are likely to drink imported light beer.
1004267499	Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > MLB Enthusiasts	This segment contains consumers who are likely to be MLB enthusiasts.
1004267519	Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > NASCAR Enthusiasts	This segment contains consumers who are likely to be NASCAR enthusiasts.
1004267529	Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > NBA Enthusiasts	This segment contains consumers who are likely to be NBA enthusiasts.
1004267549	Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > NFL Enthusiasts	This segment contains consumers who are likely to NFL enthusiasts.
1004267579	Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > NHL Enthusiasts	This segment contains consumers who are likely to be NHL enthusiasts.
1004265249	Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Online Watches TV and Movies	Indicates households likelihood to use the internet for watching TV or Movies online. Based on consumers that have reported weekly time on the internet to watch TV or movies.
1004267589	Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > PGA Tour Enthusiasts	This segment contains consumers who are likely to PGA enthusiasts.
1004267739	Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Play Golf	This segment contains consumers who are likely to play golf.
1004267479	Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Video Gamer	This segment contains consumers who are likely to be video gamers.
1004263259	Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Wine Lovers	This segment contains consumers who are likely to be wine lovers.
1004263289	Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Zoo Visitors	This segment contains consumers who are likely to visit zoos.
1004267999	Experian > Lifestyle and Interests (Affinity) > Books & Reading > Audio Book Listener	This segment contains consumers who are likely to be audio book listeners.
1004268059	Experian > Lifestyle and Interests (Affinity) > Books & Reading > Book Reader	This segment contains consumers who are likely to be avid book readers.
1004268139	Experian > Lifestyle and Interests (Affinity) > Books & Reading > E-Book Reader	This segment contains consumers who are likely to be e-book readers.
1004268599	Experian > Lifestyle and Interests (Affinity) > Charitable Causes > Contributes by Volunteering	This segment contains consumers who are likely to volunteer for charitable causes.
1004268619	Experian > Lifestyle and Interests (Affinity) > Charitable Causes > Contributes to Arts/Culture Charities	This segment contains consumers who are likely to donate to arts/culture charities.
1004268639	Experian > Lifestyle and Interests (Affinity) > Charitable Causes > Contributes to Charities	This segment contains consumers who are likely to donate to charities.
1004268659	Experian > Lifestyle and Interests (Affinity) > Charitable Causes > Contributes to Education Charities	This segment contains consumers who are likely to donate to education charities.
1004268719	Experian > Lifestyle and Interests (Affinity) > Charitable Causes > Contributes to Private Foundations	This segment contains consumers who are likely to donate to private foundation charities.
1004268739	Experian > Lifestyle and Interests (Affinity) > Financial > Corporate Credit Card User	This segment contains consumers who are likely to be corporate credit card users.
1004268759	Experian > Lifestyle and Interests (Affinity) > Financial > Credit Card User	This segment contains consumers who are likely to be frequent credit card users.
1004268779	Experian > Lifestyle and Interests (Affinity) > Financial > Debit Card User	This segment contains consumers who are likely to be frequent debit card users.
1004268799	Experian > Lifestyle and Interests (Affinity) > Financial > Major Credit Card User	This segment contains consumers who are likely to be frequent major credit card users.
1004268819	Experian > Lifestyle and Interests (Affinity) > Financial > Premium Credit Card User	This segment contains consumers who are likely to be frequent premium credit card users.
1004268839	Experian > Lifestyle and Interests (Affinity) > Financial > Store Credit Card User	This segment contains consumers who are likely to be store credit card users.
1004263469	Experian > Lifestyle and Interests (Affinity) > Financial Behavior > Life Insurance Policy Holders	This segment contains consumers who are likely to have a life insurance policy.
1004263489	Experian > Lifestyle and Interests (Affinity) > Financial Behavior > Medical Insurance Policy Holders	This segment contains consumers who are likely to have a medical insurance policy.
1004263509	Experian > Lifestyle and Interests (Affinity) > Financial Behavior > Medicare Policy Holders	This segment contains consumers who are likely to have a Medicare policy.
1004264019	Experian > Lifestyle and Interests (Affinity) > Financial Behavior > Offline Tax Software user	This segment includes consumers who are likely to have a high probability for the given category, offering more precision in targeting.
1004264179	Experian > Lifestyle and Interests (Affinity) > Financial Behavior > Online Active Frequent Shoppers	Indicates households likelihood to use the internet for shopping purposes. Based on consumers that have reported shop and make purchases weekly via the internet.
1004265279	Experian > Lifestyle and Interests (Affinity) > Financial Behavior > Online Banking Audience	This segment includes consumers who are likely to bank online.
1004263999	Experian > Lifestyle and Interests (Affinity) > Financial Behavior > Online Tax Software user	This segment includes consumers who are likely to have a high probability for the given category, offering more precision in targeting.
1004263859	Experian > Lifestyle and Interests (Affinity) > Financial Behavior > Tax Return - Self prepare user	This segment includes consumers who are likely to have a high probability for the given category, offering more precision in targeting.
1004263919	Experian > Lifestyle and Interests (Affinity) > Financial Behavior > Tax Return --Professional Service Prepare user	This segment includes consumers who are likely to have a high probability for the given category, offering more precision in targeting.
1004263839	Experian > Lifestyle and Interests (Affinity) > Financial Behavior > Tax Shelter Model - Portfolio Value $100,000+401k, IRA, or Tax Shelter Annuity	This segment includes consumers who are likely to have a high probability for the given category, offering more precision in targeting.
1004268159	Experian > Lifestyle and Interests (Affinity) > Hobbies > Fishing	This segment contains consumers who are likely fishing enthusiasts.
1004268499	Experian > Lifestyle and Interests (Affinity) > Hobbies > Gardening	This segment contains consumers who are likely to actively garden.
1004268199	Experian > Lifestyle and Interests (Affinity) > Hobbies > Gourmet Cooking	This segment contains consumers who are likely to enjoy gourmet cooking.
1004268299	Experian > Lifestyle and Interests (Affinity) > Hobbies > Outdoor Enthusiast	This segment contains consumers who are outdoor enthusiasts.
1004268339	Experian > Lifestyle and Interests (Affinity) > Hobbies > Photography	This segment contains consumers who are likely to be interested in photography.
1004268419	Experian > Lifestyle and Interests (Affinity) > Hobbies > Scrapbooking	This segment contains consumers who are likely to enjoy scrapbooking.
1004267979	Experian > Lifestyle and Interests (Affinity) > Interests > Arts and Crafts	This segment contains consumers who are likely to enjoy arts and crafts.
1004268859	Experian > Lifestyle and Interests (Affinity) > Investors > Active Investor	This segment contains consumers who are likely to be active investors.
1004268879	Experian > Lifestyle and Interests (Affinity) > Investors > Brokerage Account Owner	This segment contains consumers who are likely to be investors that have brokerage accounts.
1004267859	Experian > Lifestyle and Interests (Affinity) > Investors > Invest: Online Trading	This segment contains consumers who are likely to online trade.
1004267839	Experian > Lifestyle and Interests (Affinity) > Investors > Invest: Retirement Plan	This segment contains consumers who are likely to have a retirement plan.
1004268899	Experian > Lifestyle and Interests (Affinity) > Investors > Mutual Fund Investor	This segment contains consumers who are likely to be mutual fund investors.
1004263519	Experian > Lifestyle and Interests (Affinity) > Memberships > Memberships: AARP Members	This segment contains consumers who are likely to be AARP members.
1004265329	Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Baby Boomer Mothers (1946-1964)	This segment includes consumers who are likely mothers born between 1946 - 1964.
1004265459	Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Couponing Mothers	This segment includes consumers who are likely mothers who utilize coupons in their purchasing decisions.
1004265429	Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Crafty Mothers	This segment includes consumers who are likely mothers who show an interest in creating crafts as a hobby and are likely to start craft projects with their children.
1004265439	Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Fitness Mothers	This segment includes consumers who are likely mothers who show an interest in staying fit and engage in indoor and outdoor fitness activities.
1004265449	Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Gardening Mothers	This segment includes consumers who are likely mothers who show an interest in gardening as a hobby.
1004265339	Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Gen X Mothers (1965-1979)	This segment includes consumers who are likely mothers born between 1965-1979.
1004265349	Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Gen Y Mothers (1980-1993)	This segment includes consumers who are likely mothers born between 1980-1993.
1004265289	Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Married Mothers	This segment includes consumers who are likely married females with at least one child under the age of 18 years old.
1004265319	Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Mothers with 2+ children	This segment includes consumers who are likely mothers with 2 or more children under the age of 18 years old.
1004265419	Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Mothers with high school child(ren) (16-18 yrs old)	This segment includes consumers who are likely mothers with at least one child between the ages of 16- 18.
1004265379	Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Mothers with infant child(ren) (0-3 yrs old)	This audience include mothers with at least one child between the ages of 0 - 3.
1004265309	Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Mothers with only 1 child	This segment includes consumers who are likely mothers with only 1 child under the age of 18 years old.
1004265409	Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Mothers with teenage child(ren) (13-15 yrs old)	This segment includes consumers who are likely mothers with at least one child between the ages of 13 - 15.
1004265389	Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Mothers with toddler child(ren)(4-6 yrs old)	This audience includes mothers with at least one child between the ages of 4 - 6.
1004265399	Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Mothers with tweener child(ren)(7-12 yrs old)	This segment includes consumers who are likely mothers with at least one child between the ages of 7 - 12.
1004265299	Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Single Mothers	This segment includes consumers who are likely single mothers with at least one child under the age of 18 years old.
1004265369	Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Stay at Home Mothers	This segment includes consumers who are likely working mothers that work inside their home.
1004265359	Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Working Mothers	This segment includes consumers who are likely working mothers.
1004263959	Experian > Lifestyle and Interests (Affinity) > Movies > Action/ Adventure Movie Lovers	This segment includes consumers who are likely to watch action adventure movies.
1004264599	Experian > Lifestyle and Interests (Affinity) > Movies > Comedy & Romantic Comedy Movie Lovers Model	This segment includes consumers are likely to have seen was either a comedy or a romantic comedy. They likely are interested in other comedic and romantic media sources, like television shows or magazines, and can be targeted through these channels.
1004264419	Experian > Lifestyle and Interests (Affinity) > Movies > Documentary/Foreign Language Movie Buff	This segment includes consumers who are likely to who enjoy watching foreign films and movies in other languages. They can be reached at foreign film showings/festivals and on websites like Netflix that stream foreign films.
1004264439	Experian > Lifestyle and Interests (Affinity) > Movies > Drama Movie Buff	Consumers who are likely to who enjoy watching drama movies. They can be reached at movie theatres where dramatic movies are being shown and on websites that stream movies.
1004264459	Experian > Lifestyle and Interests (Affinity) > Movies > Family Film Buff Model	This segment includes consumers who are likely to enjoy watching family friendly movies. They likely have children in the household and thus can be targeted for products such as toys and clothing that may appeal to their children as well.
1004264499	Experian > Lifestyle and Interests (Affinity) > Movies > Frequent Movie Attendee Model	Consumers likely to have been to a movie at least four times in the past 30 days. They are highly likely to view newly released movies.
1004264099	Experian > Lifestyle and Interests (Affinity) > Movies > Horror Movie Buff	This segment includes consumers who are likely to watch horror movies.
1004263819	Experian > Lifestyle and Interests (Affinity) > Movies > Movies: Thriller Movie Buffs	This segment includes consumers who are likely to watch thriller movies.
1004263979	Experian > Lifestyle and Interests (Affinity) > Movies > Opening Weekend Movie Goers	This segment includes consumers who are likely to enjoy going to the movies on the weekend.
1004263879	Experian > Lifestyle and Interests (Affinity) > Movies > Sci-Fi Movie Buff	This segment includes consumers who are likely to watch sci-fi movies.
1004268239	Experian > Lifestyle and Interests (Affinity) > Music > Music Download	This segment contains consumers who are likely to frequently download music.
1004268259	Experian > Lifestyle and Interests (Affinity) > Music > Music Streaming	This segment contains consumers who are likely to enjoy streaming music.
1004258279	Experian > Lifestyle and Interests (Affinity) > Occupation > Working Couples	This segment contains consumers who are likely working couples.
1004257889	Experian > Lifestyle and Interests (Affinity) > Personas > Digital Dads	Dads who make purchase decisions for the household, including CPG, personal care products, home goods, and child and baby products. Use the internet to obtain product info, make product purchases and for social networking.
1004257879	Experian > Lifestyle and Interests (Affinity) > Personas > Digital Moms	A Digital Mom uses technology to stay connected, obtain product information and make online purchases. Digital Moms also utilize the internet to source entertainment for them and their families, express themselves, seek advice and obtain support.
1004268079	Experian > Lifestyle and Interests (Affinity) > Pets > Cat Owners	This segment contains consumers who are likely to be cat owners.
1004268119	Experian > Lifestyle and Interests (Affinity) > Pets > Dog Owners	This segment contains consumers who are likely to be dog owners.
1004268319	Experian > Lifestyle and Interests (Affinity) > Pets > Pet Enthusiast	This segment contains consumers who are likely to be pet enthusiasts.
1004264619	Experian > Lifestyle and Interests (Affinity) > Pets > Wet Dog Food model	Consumers who are likely to serve pet dogs canned or wet packaged dog food. This is a bit more of a high-end option for dog food (compared with dry food), consumers likely to be interested in other luxurious pet offerings, like toys and leashes.
1004263299	Experian > Lifestyle and Interests (Affinity) > Purchase Behavior > Coupon Users	This segment contains consumers who are likely to use coupons.
1004263329	Experian > Lifestyle and Interests (Affinity) > Purchase Behavior > Laptop Owners	This segment contains consumers who are likely to own laptops.
1004267779	Experian > Lifestyle and Interests (Affinity) > Purchase Behavior > Loyalty Card User	This segment contains consumers who are likely to use a grocery store loyalty card.
1004267799	Experian > Lifestyle and Interests (Affinity) > Purchase Behavior > Luxury Home Good Buyer Behavior	This segment contains consumers who are likely to shop at luxury home good stores.
1004263349	Experian > Lifestyle and Interests (Affinity) > Purchase Behavior > Luxury Store Buyers	This segment contains consumers who are likely to shop at luxury stores.
1004263939	Experian > Lifestyle and Interests (Affinity) > Purchase Behavior > Prepaid Phone & Calling Card users	This segment includes consumers who are likely to have a high probability for the given category, offering more precision in targeting.
1004267759	Experian > Lifestyle and Interests (Affinity) > Purchase Behavior > Presence of Automobile	This segment contains consumers who are likely to own an automobile.
1004263359	Experian > Lifestyle and Interests (Affinity) > Purchase Behavior > Security System Owners	This segment contains consumers who are likely to own security systems.
1004263379	Experian > Lifestyle and Interests (Affinity) > Purchase Behavior > Supercenter Buyers	This segment contains consumers who are likely to shop at supercenters.
1004263399	Experian > Lifestyle and Interests (Affinity) > Purchase Behavior > Tablet Owners	This segment contains consumers who are likely to own tablets.
1004264119	Experian > Lifestyle and Interests (Affinity) > Purchase Behavior > Teeth Whitening Product User	This segment includes consumers who are likely to have a high probability for the given category, offering more precision in targeting.
1004263419	Experian > Lifestyle and Interests (Affinity) > Purchase Behavior > Warehouse Club Members	This segment contains consumers who are likely to be warehouse club members.
1004263439	Experian > Lifestyle and Interests (Affinity) > Purchase Behavior > Young Adult Clothing Buyers	This segment contains consumers who are likely to shop at young adult clothing stores.
1004264299	Experian > Lifestyle and Interests (Affinity) > Sports > College Basketball Enthusiast	Consumers who are likely interested in College Basketball. Based on statistical analysis of consumers that watch college basketball, show support and fandom for certain collegiate teams.
1004264319	Experian > Lifestyle and Interests (Affinity) > Sports > College Football Bowls	Consumers who are likely interested in College Football. They are reachable during radio, TV, and online broadcasts for college football games. They are also likely interested in products that show support and fandom for certain collegiate teams.
1004268359	Experian > Lifestyle and Interests (Affinity) > Sports and Recreation > Plays Hockey	This segment contains consumers who are likely to play hockey.
1004268379	Experian > Lifestyle and Interests (Affinity) > Sports and Recreation > Plays Soccer	This segment contains consumers who are likely to play soccer.
1004268399	Experian > Lifestyle and Interests (Affinity) > Sports and Recreation > Plays Tennis	This segment contains consumers who are likely to play tennis.
1004268439	Experian > Lifestyle and Interests (Affinity) > Sports and Recreation > Snow Sports	This segment contains consumers who are likely snow sports enthusiasts.
1004268459	Experian > Lifestyle and Interests (Affinity) > Sports and Recreation > Sports Enthusiast	This segment contains consumers who are likely to be sports enthusiasts.
1004264239	Experian > Lifestyle and Interests (Affinity) > Technology > Apple Ipod/Iphone Owner Model	This segment includes consumers who are likely to have an iPod and/or an iPhone. They are interested in music and can be targeted through mobile promotions. Advertisers and marketers should be sure their online content is mobile optimized.
1004264259	Experian > Lifestyle and Interests (Affinity) > Technology > Apple Mac Purchaser Model	Consumers whose most recent home computer purchase was a Mac (Apple). Based on statistical analysis of consumers that have reported that their most recent purchase was a Mac (Apple) for home use.
1004264359	Experian > Lifestyle and Interests (Affinity) > Technology > Couch Potatoes - Fanboy Model	Consumers who are likely fans of TV shows that create cult like followings like South Park, Family Guy, Battlestar Galactica. Consumers that enjoy watching shows such as South Park, Battlestar Galactica, and Family Guy.
1004264399	Experian > Lifestyle and Interests (Affinity) > Technology > Dell Computer Model	This segment contains consumers whose most recent home computer purchase was likely a Dell. They can be targeted for other technological products and offers through both traditional and online channels.
1004264199	Experian > Lifestyle and Interests (Affinity) > Technology > Highly Active Online Users	This segment includes consumers who are likely to be highly active online.
1004264039	Experian > Lifestyle and Interests (Affinity) > Technology > Home Telco Subscribers - Bundle Buyer: VOIP, Cable, & Internet	This segment includes consumers who are likely to have a high probability for the given category, offering more precision in targeting.
1004264159	Experian > Lifestyle and Interests (Affinity) > Technology > Online Researcher - Highly dependent on internet research	This segment includes consumers who are likely to use the internet for research.
1004264059	Experian > Lifestyle and Interests (Affinity) > Television (TV) > Comedy Television Watchers	This segment includes consumers who are likely to have a above average overall, offering greater reach in targeting.
1004264339	Experian > Lifestyle and Interests (Affinity) > Television (TV) > Couch Potatoes - Drama Lovers Model	Consumers who are avid viewers of drama television shows, such as CSI: Miami, The Sopranos, 24, and Law and Order: SVU.
1004264379	Experian > Lifestyle and Interests (Affinity) > Television (TV) > Couch Potatoes - Female Focus Model	This segment includes consumers who likely enjoy television shows like Gilmore Girls, Lipstick Jungle, and Dancing With The Stars. They can be targeted with advertisements during these shows and similar programming.
1004264139	Experian > Lifestyle and Interests (Affinity) > Television (TV) > Game Show Watchers	This segment includes consumers who are likely to watch TV game shows.
1004264519	Experian > Lifestyle and Interests (Affinity) > Television (TV) > Grammy Watcher	This segment includes consumers who are likely to who watched the Grammy's Awards Show on television in the past and plan to watch it next year. They can be reached in advertisements aired during the program.
1004264539	Experian > Lifestyle and Interests (Affinity) > Television (TV) > Guy Shows on TV	Consumers who are likely to enjoy watching television shows like The Colbert Report, Breaking Bad, Pawn Stars, and other shows geared towards a masculine demographic.
1004264559	Experian > Lifestyle and Interests (Affinity) > Television (TV) > HBO Watchers Model	This segment includes consumers who are likely to spend at least five hours per week watching HBO. Marketers looking to reach this segment should consider advertising on HBO or partnering with them to produce co-branded content.
1004264579	Experian > Lifestyle and Interests (Affinity) > Television (TV) > Oprah Fan	Consumers are likely to be big fans of Oprah, including her channel and magazine, and interact with her brand at least once a week.
1004263899	Experian > Lifestyle and Interests (Affinity) > Television (TV) > Reality TV Show Viewer	This segment includes consumers who are likely to watch reality TV.
1004263799	Experian > Lifestyle and Interests (Affinity) > Television (TV) > Top Chef-- TV Viewers	This segment includes consumers who are likely to have a high probability for the given category, offering more precision in targeting.
1004263779	Experian > Lifestyle and Interests (Affinity) > Television (TV) > TV Animation Show Fans	This segment includes consumers who are likely to have a high probability for the given category, offering more precision in targeting.
1004263759	Experian > Lifestyle and Interests (Affinity) > Television (TV) > TV History Show Fans	This segment includes consumers who are likely to have a high probability for the given category, offering more precision in targeting.
1004264659	Experian > Lifestyle and Interests (Affinity) > Television (TV) > TV How-to shows	These consumers love watching "how-to" instruction television shows. They can be targeted during the airing of these shows, and with co-branded content that encourages hobbies and crafts.
1004263739	Experian > Lifestyle and Interests (Affinity) > Television (TV) > TV Movie Fans	This segment includes consumers who are likely to have a high probability for the given category, offering more precision in targeting.
1004264639	Experian > Lifestyle and Interests (Affinity) > Television (TV) > TV News	These consumers primarily watch television to stay up-to-date on the latest news. They can be targeted through advertising on news programs.
1004268919	Experian > Lifestyle and Interests (Affinity) > Travel > Frequent Flyer Program Member	This segment contains consumers who are likely to be a frequently flyer member.
1004268939	Experian > Lifestyle and Interests (Affinity) > Travel > High Frequency Business Traveler	This segment contains consumers who are likely to be high frequency business travelers.
1004268959	Experian > Lifestyle and Interests (Affinity) > Travel > High Frequency Cruise Enthusiast	This segment contains consumers who are likely to frequently take vacation cruises.
1004268999	Experian > Lifestyle and Interests (Affinity) > Travel > High Frequency Foreign Vacationer	This segment contains consumers who are likely to take frequent foreign vacations.
1004269019	Experian > Lifestyle and Interests (Affinity) > Travel > Hotel Guest Loyalty Program	This segment contains consumers who are likely to be a hotel rewards program member.