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Segment ID | Segment Name | Segment Description |
1008331591 | Experian > Lifestyle and Interests (Affinity) > In-Market > Mattress and Bedding | Online intenders likely interested in mattress, sheets, blankets, pillow sets etc.. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase. |
1008331581 | Experian > Lifestyle and Interests (Affinity) > In-Market > Patio Heaters | Online intenders likely interested in patio heaters to stay warm this holiday season with family and friends. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase. |
1008331571 | Experian > Lifestyle and Interests (Affinity) > In-Market > Gift Baskets | Online intenders likely interested in gift baskets related products. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase. |
1008331561 | Experian > Lifestyle and Interests (Affinity) > In-Market > Kitchenware | Online intenders likely interested in kitchenware, serving dishes and kitchen related products. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase. |
1008331551 | Experian > Lifestyle and Interests (Affinity) > In-Market > Video Games | Online intenders likely interested in mobile gaming apps. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase. |
1008331541 | Experian > Lifestyle and Interests (Affinity) > In-Market > Wine and Champagne | Online intenders likely interested in wine & champagne purchase for this holiday season gifts. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase. |
1008331531 | Experian > Lifestyle and Interests (Affinity) > In-Market > Baking Products | Online intenders likely interested in dessert and baking related products for the winter. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase. |
1008331521 | Experian > Lifestyle and Interests (Affinity) > In-Market > Diet and Meal Related Products | Online intenders likely interested in diet and meal related products to stay fit and healthy. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase. |
1008331511 | Experian > Lifestyle and Interests (Affinity) > In-Market > Active Lifestyle | Online intenders likely interested in active lifestyle related products, gyms clothing, and events. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase. |
1008331501 | Experian > Lifestyle and Interests (Affinity) > In-Market > Wedding Registry | Online intenders likely interested in wedding registry related products and events. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase. |
1008331491 | Experian > Lifestyle and Interests (Affinity) > In-Market > Shoes (Deal Seeker) | Online intenders likely interested in shoes related deals/coupons/sales and events. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase. |
1008331481 | Experian > Lifestyle and Interests (Affinity) > In-Market > Living Room Furniture | Online intenders for sofa or living room furniture that are modeled and then verified against known transactions to ensure greater scale and a higher propensity to purchase. |
1008331471 | Experian > Lifestyle and Interests (Affinity) > In-Market > Kitchen Dining Furniture | Online intenders for kitchen or dinning furniture that are modeled and then verified against known transactions to ensure greater scale and a higher propensity to purchase. |
1008331461 | Experian > Lifestyle and Interests (Affinity) > In-Market > High End Furniture | Online intenders likely interested in high-end furniture. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase. |
1008331451 | Experian > Lifestyle and Interests (Affinity) > In-Market > Home Decor | Online intenders likely interested in home decor related products and events. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase. |
1008331441 | Experian > Lifestyle and Interests (Affinity) > In-Market > Beauty | Online intenders likely interested in beauty related products within last 30-60 days. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase with up to 1.5-2x lift. |
1008331421 | Experian > Lifestyle and Interests (Affinity) > In-Market > Auto Insurance | Online intenders likely interested in auto insurance. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase. |
1008331411 | Experian > Lifestyle and Interests (Affinity) > In-Market > Luxury Brand Shopper | Online intenders likely interested in luxury brands for apparel, purses, shoes etc. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase with 1.25-2x lift. |
1007228811 | Experian > Lifestyle and Interests (Affinity) > In-Market > Travel | Online intenders likely interested in travel products. These segments are modeled and then verified against known transactions to ensure greater scale and a higher propensity to purchase. |
1007228801 | Experian > Lifestyle and Interests (Affinity) > In-Market > Seasonal Products | Online intenders likely interested in seasonal products. These segments are modeled and then verified against known transactions to ensure greater scale and a higher propensity to purchase. |
1007228791 | Experian > Lifestyle and Interests (Affinity) > In-Market > Retail Apparel - Families | Online intenders likely interested in apparel. High-end, back to school, wear to work etc. These segments are modeled and then verified against known transactions to ensure greater scale and a higher propensity to purchase. |
1007228781 | Experian > Lifestyle and Interests (Affinity) > In-Market > Retail Apparel - Deal Shoppers | Online intenders likely interested in apparel related deals/coupons/sales and events. These segments are modeled and then verified against known transactions to ensure greater scale and a higher propensity to purchase. |
1007228771 | Experian > Lifestyle and Interests (Affinity) > In-Market > Home Improvement | Online intenders that are likely interested in home improvement products. These segments are modeled and then verified against known transactions to ensure greater scale and a higher propensity to purchase. |
1007228761 | Experian > Lifestyle and Interests (Affinity) > In-Market > Home Improvement (Family) | Online intenders likely interested in home improvement products. Include kids study room, bunk beds etc. These segments are modeled and then verified against known transactions to ensure greater scale and a higher propensity to purchase. |
1007228751 | Experian > Lifestyle and Interests (Affinity) > In-Market > Furniture (Family) | Online intenders likely interested in furniture. Kids categories, living room, study, work/study desk etc. These segments are modeled and then verified against known transactions to ensure greater scale and a higher propensity to purchase. |
1007228741 | Experian > Lifestyle and Interests (Affinity) > In-Market > Furniture | Online intenders that are likely interested in furniture products. These segments are modeled and then verified against known transactions to ensure greater scale and a higher propensity to purchase. |
1007228731 | Experian > Lifestyle and Interests (Affinity) > In-Market > Coffee and Tea | Online intenders that are likely interested in coffee and tea products. These segments are modeled and then verified against known transactions to ensure greater scale and a higher propensity to purchase. |
1007228721 | Experian > Lifestyle and Interests (Affinity) > In-Market > Retail Apparel | Online intenders that are likely interested in apparel products. These segments are modeled and then verified against known transactions to ensure greater scale and a higher propensity to purchase. |
1005797901 | Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Moms Age 25+ | Consumers likely to be Moms Age 25 +. Segments are based on a combination of known age, gender data and predictive models. |
1005797891 | Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Moms Age 25-54 | Consumers likely to be Moms Age 25-54. Segments are based on a combination of known age, gender data and presence of children in the household. |
1005501029 | Experian > Lifestyle and Interests (Affinity) > Online Activity | Segment is based on consumers that are most likely to click on direct marketing ads and web pages. This model is based on statistical analysis of web surfing behavior and clickstream activities. |
1004602399 | Experian > Lifestyle and Interests (Affinity) > Hobbies and Interests > Jewelry Making (FLA / Fair Lending Friendly) | Consumers likely interested in "Hobbies and Interests/Jewelry Making" based on internet activity in the last 90 days. |
1004601979 | Experian > Lifestyle and Interests (Affinity) > Travelers (FLA / Fair Lending Friendly) | Consumers likely interested in "Travel" based on internet activity in the last 90 days. |
1004601969 | Experian > Lifestyle and Interests (Affinity) > Travelers > Air Travel (FLA / Fair Lending Friendly) | Consumers likely interested in "Travel/Air Travel" based on internet activity in the last 90 days. |
1004601959 | Experian > Lifestyle and Interests (Affinity) > Technology and Computing (FLA / Fair Lending Friendly) | Consumers likely interested in "Technology and Computing" based on internet activity in the last 90 days. |
1004601949 | Experian > Lifestyle and Interests (Affinity) > Technology and Computing > Internet Technologies (FLA / Fair Lending Friendly) | Consumers likely interested in "Technology and Computing/Internet Technologies" based on internet activity in the last 90 days. |
1004601939 | Experian > Lifestyle and Interests (Affinity) > Technology and Computing > Databases (FLA / Fair Lending Friendly) | Consumers likely interested in "Technology and Computing/Databases" based on internet activity in the last 90 days. |
1004601929 | Experian > Lifestyle and Interests (Affinity) > Technology and Computing > Cell Phones (FLA / Fair Lending Friendly) | Consumers likely interested in "Technology and Computing/Cell Phones" based on internet activity in the last 90 days. |
1004601919 | Experian > Lifestyle and Interests (Affinity) > Style and Fashion (FLA / Fair Lending Friendly) | Consumers likely interested in "Style and Fashion" based on internet activity in the last 90 days. |
1004601909 | Experian > Lifestyle and Interests (Affinity) > Style and Fashion > Clothing (FLA / Fair Lending Friendly) | Consumers likely interested in "Style and Fashion/Clothing" based on internet activity in the last 90 days. |
1004601899 | Experian > Lifestyle and Interests (Affinity) > Sports (FLA / Fair Lending Friendly) | Consumers likely interested in "Sports" based on internet activity in the last 90 days. |
1004601889 | Experian > Lifestyle and Interests (Affinity) > Sports > Pro Basketball (FLA / Fair Lending Friendly) | Consumers likely interested in "Sports/Pro Basketball" based on internet activity in the last 90 days. |
1004601879 | Experian > Lifestyle and Interests (Affinity) > Sports > Football (FLA / Fair Lending Friendly) | Consumers likely interested in "Sports/Football" based on internet activity in the last 90 days. |
1004601869 | Experian > Lifestyle and Interests (Affinity) > Sports > Baseball (FLA / Fair Lending Friendly) | Consumers likely interested in "Sports/Baseball" based on internet activity in the last 90 days. |
1004601859 | Experian > Lifestyle and Interests (Affinity) > Society (FLA / Fair Lending Friendly) | Consumers likely interested in "Society" based on internet activity in the last 90 days. |
1004601849 | Experian > Lifestyle and Interests (Affinity) > Shopping (FLA / Fair Lending Friendly) | Consumers likely interested in "Shopping" based on internet activity in the last 90 days. |
1004601839 | Experian > Lifestyle and Interests (Affinity) > Shopping > Outlet Stores (FLA / Fair Lending Friendly) | Consumers likely interested in "Shopping/Outlet Stores" based on internet activity in the last 90 days. |
1004601829 | Experian > Lifestyle and Interests (Affinity) > Science (FLA / Fair Lending Friendly) | Consumers likely interested in "Science" based on internet activity in the last 90 days. |
1004601819 | Experian > Lifestyle and Interests (Affinity) > Science > Weather (FLA / Fair Lending Friendly) | Consumers likely interested in "Science/Weather" based on internet activity in the last 90 days. |
1004601809 | Experian > Lifestyle and Interests (Affinity) > Pets (FLA / Fair Lending Friendly) | Consumers likely interested in "Pets" based on internet activity in the last 90 days. |
1004601799 | Experian > Lifestyle and Interests (Affinity) > Pets > Dogs (FLA / Fair Lending Friendly) | Consumers likely interested in "Pets/Dogs" based on internet activity in the last 90 days. |
1004601779 | Experian > Lifestyle and Interests (Affinity) > News (FLA / Fair Lending Friendly) | Consumers likely interested in "News" based on internet activity in the last 90 days. |
1004601769 | Experian > Lifestyle and Interests (Affinity) > News > National News (FLA / Fair Lending Friendly) | Consumers likely interested in "News/National News" based on internet activity in the last 90 days. |
1004601759 | Experian > Lifestyle and Interests (Affinity) > Local News (FLA / Fair Lending Friendly) | Consumers likely interested in "News/Local news" based on internet activity in the last 90 days. |
1004601749 | Experian > Lifestyle and Interests (Affinity) > Home and Garden (FLA / Fair Lending Friendly) | Consumers likely interested in "Home and Garden" based on internet activity in the last 90 days. |
1004601729 | Experian > Lifestyle and Interests (Affinity) > Home and Garden > Home Decorating (FLA / Fair Lending Friendly) | Consumers likely interested in "Home and Garden/Home Decorating" based on internet activity in the last 90 days. |
1004601719 | Experian > Lifestyle and Interests (Affinity) > Home and Garden > Gardening (FLA / Fair Lending Friendly) | Consumers likely interested in "Home and Garden/Gardening" based on internet activity in the last 90 days. |
1004601709 | Experian > Lifestyle and Interests (Affinity) > Hobbies and Interests (FLA / Fair Lending Friendly) | Consumers likely interested in "Hobbies and Interests" based on internet activity in the last 90 days. |
1004601679 | Experian > Lifestyle and Interests (Affinity) > Food and Drink (FLA / Fair Lending Friendly) | Consumers likely interested in "Food and Drink" based on internet activity in the last 90 days. |
1004601659 | Experian > Lifestyle and Interests (Affinity) > Food and Drink > Desserts and Baking (FLA / Fair Lending Friendly) | Consumers likely interested in "Food and Drink/Desserts and Baking" based on internet activity in the last 90 days. |
1004601649 | Experian > Lifestyle and Interests (Affinity) > Food and Drink > Coffee Or Tea drinkers (FLA / Fair Lending Friendly) | Consumers likely interested in "Food and Drink/Coffee or Tea" based on internet activity in the last 90 days. |
1004601629 | Experian > Lifestyle and Interests (Affinity) > Family and Parenting | Consumers likely interested in "Family and parenting" based on internet activity in the last 90 days. |
1004601619 | Experian > Lifestyle and Interests (Affinity) > Education | Consumers likely interested in "Education" based on internet activity in the last 90 days. |
1004601609 | Experian > Lifestyle and Interests (Affinity) > Education > Graduate School | Consumers likely interested in "Education/Graduate School" based on internet activity in the last 90 days. |
1004601599 | Experian > Lifestyle and Interests (Affinity) > Business and Industrial (FLA / Fair Lending Friendly) | Consumers likely interested in "Business and industrial" based on internet activity in the last 90 days. |
1004601589 | Experian > Lifestyle and Interests (Affinity) > Automotive (FLA / Fair Lending Friendly) | Consumers likely interested in "Automotive" based on internet activity in the last 90 days. |
1004601579 | Experian > Lifestyle and Interests (Affinity) > Automotive > Car Culture (FLA / Fair Lending Friendly) | Consumers likely interested in "Automotive/Car Culture" based on internet activity in the last 90 days. |
1004601399 | Experian > Lifestyle and Interests (Affinity) > Cord Cutters | Cord Cutters prefer alternative Internet-based or wireless services (streaming) instead of cable TV. Experian Cord Cutters are identified via research survey response, web surfing behavior and clickstream activities. |
1004601389 | Experian > Lifestyle and Interests (Affinity) > Art and Entertainment (FLA / Fair Lending Friendly) | Consumers likely interested in "Arts and Entertainment" based on internet activity in the last 90 days. |
1004601379 | Experian > Lifestyle and Interests (Affinity) > Art and Entertainment > Visual Art and Design (FLA / Fair Lending Friendly) | Consumers likely interested in "Arts and Entertainment/visual art and design" based on internet activity in the last 90 days. |
1004601369 | Experian > Lifestyle and Interests (Affinity) > Art and Entertainment > Television (FLA / Fair Lending Friendly) | Consumers likely interested in "Arts and Entertainment/Television" based on internet activity in the last 90 days. |
1004601359 | Experian > Lifestyle and Interests (Affinity) > Art and Entertainment > Shows and Events (FLA / Fair Lending Friendly) | Consumers likely interested in "Arts and Entertainment/shows and events" based on internet activity in the last 90 days. |
1004601349 | Experian > Lifestyle and Interests (Affinity) > Art and Entertainment > Music (FLA / Fair Lending Friendly) | Consumers likely interested in "Arts and Entertainment/Music" based on internet activity in the last 90 days. |
1004601329 | Experian > Lifestyle and Interests (Affinity) > Art and Entertainment > Humor (FLA / Fair Lending Friendly) | Consumers likely interested in "Arts and Entertainment/Humor" based on internet activity in the last 90 days. |
1004601319 | Experian > Lifestyle and Interests (Affinity) > Art and Entertainment > Celebrity Fan Or Gossip (FLA / Fair Lending Friendly) | Consumers likely interested in "Arts and Entertainment/Celebrity Fan or Gossip" based on internet activity in the last 90 days. |
1004601309 | Experian > Lifestyle and Interests (Affinity) > Art and Entertainment > Books and Literature (FLA / Fair Lending Friendly) | Consumers likely interested in "Arts and Entertainment/Books and Literature" based on internet activity in the last 90 days. |
1004269599 | Experian > Lifestyle and Interests (Affinity) > Occupation > Military - Inactive | This segment contains consumers who are likely to be inactive military. |
1004269579 | Experian > Lifestyle and Interests (Affinity) > Occupation > Military - Active | This segment contains consumers who are likely to be active in the military. |
1004269539 | Experian > Lifestyle and Interests (Affinity) > Music > Pop Music | This segment contains consumers who are likely to listen to pop music. |
1004269519 | Experian > Lifestyle and Interests (Affinity) > Music > Jazz Music | This segment contains consumers who are likely to listen to jazz music. |
1004269499 | Experian > Lifestyle and Interests (Affinity) > Music > Alternative Music | This segment contains consumers who are likely to listen to alternative music. |
1004269479 | Experian > Lifestyle and Interests (Affinity) > Music > Hip Hop Music | This segment contains consumers who are likely to listen to hip/hop music. |
1004269459 | Experian > Lifestyle and Interests (Affinity) > Music > 80's Music | This segment contains consumers who are likely to listen to 80's music. |
1004269439 | Experian > Lifestyle and Interests (Affinity) > Music > Rock Music | This segment contains consumers who are likely to listen to rock music. |
1004269419 | Experian > Lifestyle and Interests (Affinity) > Music > Oldies Music | This segment contains consumers who are likely to listen to oldies music. |
1004269399 | Experian > Lifestyle and Interests (Affinity) > Music > Music | This segment contains consumers who are likely to listen to music and purchase regularly. |
1004269379 | Experian > Lifestyle and Interests (Affinity) > Music > Country Music | This segment contains consumers who are likely to listen to country music. |
1004269359 | Experian > Lifestyle and Interests (Affinity) > Music > Classical Music | This segment contains consumers who are likely to listen to classical music. |
1004269179 | Experian > Lifestyle and Interests (Affinity) > Financial Behavior > Credit Card Revolver Model (Pay Min) | This segment includes consumers who are likely prospects who pay the minimum on their AMEX, Diners Club, M/C and Visa monthly. |
1004263159 | Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Amusement Park Visitors | This segment contains consumers who are likely to visit amusement parks. |
1004267459 | Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Attends Education Programs | This segment contains consumers who are likely to attend education programs. |
1004268039 | Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Boating | This segment contains consumers who are likely to enjoy boating. |
1004267719 | Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Canoeing/Kayaking | This segment contains consumers who are likely to enjoy canoeing or kayaking. |
1004263179 | Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Coffee Connoisseurs | This segment contains consumers who are likely to be coffee connoisseurs. |
1004264279 | Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Coin Collector | This segment includes consumers who have likely purchased a coin for their personal collection in the past twelve months. They should be reached in collection-related publications and websites, like CoinWorld, and on online auction sites, like eBay. |
1004263199 | Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Digital Magazine/Newspapers Buyers | This segment contains consumers who are likely to buy digital magazine/newspapers. |
1004263219 | Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Do-it-yourselfers | This segment contains consumers who are likely to be Do-It-Yourselfers. |
1004267679 | Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Eats Family Restaurant | This segment contains consumers who are likely to visit family restaurants frequently. |
1004267699 | Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Eats Fast Food | This segment contains consumers who are likely to visit fast food restaurants frequently. |
1004263239 | Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Home Improvement Spenders | This segment contains consumers who are likely to spend on home improvement. |
1004263139 | Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Hunters | This segment contains consumers who are likely to be hunting enthusiasts. |
1004264079 | Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Imported Light Beer Enthusiasts | This segment includes consumers who are likely to drink imported light beer. |
1004267499 | Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > MLB Enthusiasts | This segment contains consumers who are likely to be MLB enthusiasts. |
1004267519 | Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > NASCAR Enthusiasts | This segment contains consumers who are likely to be NASCAR enthusiasts. |
1004267529 | Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > NBA Enthusiasts | This segment contains consumers who are likely to be NBA enthusiasts. |
1004267549 | Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > NFL Enthusiasts | This segment contains consumers who are likely to NFL enthusiasts. |
1004267579 | Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > NHL Enthusiasts | This segment contains consumers who are likely to be NHL enthusiasts. |
1004265249 | Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Online Watches TV and Movies | Indicates households likelihood to use the internet for watching TV or Movies online. Based on consumers that have reported weekly time on the internet to watch TV or movies. |
1004267589 | Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > PGA Tour Enthusiasts | This segment contains consumers who are likely to PGA enthusiasts. |
1004267739 | Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Play Golf | This segment contains consumers who are likely to play golf. |
1004267479 | Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Video Gamer | This segment contains consumers who are likely to be video gamers. |
1004263259 | Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Wine Lovers | This segment contains consumers who are likely to be wine lovers. |
1004263289 | Experian > Lifestyle and Interests (Affinity) > Activities and Entertainment > Zoo Visitors | This segment contains consumers who are likely to visit zoos. |
1004267999 | Experian > Lifestyle and Interests (Affinity) > Books & Reading > Audio Book Listener | This segment contains consumers who are likely to be audio book listeners. |
1004268059 | Experian > Lifestyle and Interests (Affinity) > Books & Reading > Book Reader | This segment contains consumers who are likely to be avid book readers. |
1004268139 | Experian > Lifestyle and Interests (Affinity) > Books & Reading > E-Book Reader | This segment contains consumers who are likely to be e-book readers. |
1004268599 | Experian > Lifestyle and Interests (Affinity) > Charitable Causes > Contributes by Volunteering | This segment contains consumers who are likely to volunteer for charitable causes. |
1004268619 | Experian > Lifestyle and Interests (Affinity) > Charitable Causes > Contributes to Arts/Culture Charities | This segment contains consumers who are likely to donate to arts/culture charities. |
1004268639 | Experian > Lifestyle and Interests (Affinity) > Charitable Causes > Contributes to Charities | This segment contains consumers who are likely to donate to charities. |
1004268659 | Experian > Lifestyle and Interests (Affinity) > Charitable Causes > Contributes to Education Charities | This segment contains consumers who are likely to donate to education charities. |
1004268719 | Experian > Lifestyle and Interests (Affinity) > Charitable Causes > Contributes to Private Foundations | This segment contains consumers who are likely to donate to private foundation charities. |
1004268739 | Experian > Lifestyle and Interests (Affinity) > Financial > Corporate Credit Card User | This segment contains consumers who are likely to be corporate credit card users. |
1004268759 | Experian > Lifestyle and Interests (Affinity) > Financial > Credit Card User | This segment contains consumers who are likely to be frequent credit card users. |
1004268779 | Experian > Lifestyle and Interests (Affinity) > Financial > Debit Card User | This segment contains consumers who are likely to be frequent debit card users. |
1004268799 | Experian > Lifestyle and Interests (Affinity) > Financial > Major Credit Card User | This segment contains consumers who are likely to be frequent major credit card users. |
1004268819 | Experian > Lifestyle and Interests (Affinity) > Financial > Premium Credit Card User | This segment contains consumers who are likely to be frequent premium credit card users. |
1004268839 | Experian > Lifestyle and Interests (Affinity) > Financial > Store Credit Card User | This segment contains consumers who are likely to be store credit card users. |
1004263469 | Experian > Lifestyle and Interests (Affinity) > Financial Behavior > Life Insurance Policy Holders | This segment contains consumers who are likely to have a life insurance policy. |
1004263489 | Experian > Lifestyle and Interests (Affinity) > Financial Behavior > Medical Insurance Policy Holders | This segment contains consumers who are likely to have a medical insurance policy. |
1004263509 | Experian > Lifestyle and Interests (Affinity) > Financial Behavior > Medicare Policy Holders | This segment contains consumers who are likely to have a Medicare policy. |
1004264019 | Experian > Lifestyle and Interests (Affinity) > Financial Behavior > Offline Tax Software user | This segment includes consumers who are likely to have a high probability for the given category, offering more precision in targeting. |
1004264179 | Experian > Lifestyle and Interests (Affinity) > Financial Behavior > Online Active Frequent Shoppers | Indicates households likelihood to use the internet for shopping purposes. Based on consumers that have reported shop and make purchases weekly via the internet. |
1004265279 | Experian > Lifestyle and Interests (Affinity) > Financial Behavior > Online Banking Audience | This segment includes consumers who are likely to bank online. |
1004263999 | Experian > Lifestyle and Interests (Affinity) > Financial Behavior > Online Tax Software user | This segment includes consumers who are likely to have a high probability for the given category, offering more precision in targeting. |
1004263859 | Experian > Lifestyle and Interests (Affinity) > Financial Behavior > Tax Return - Self prepare user | This segment includes consumers who are likely to have a high probability for the given category, offering more precision in targeting. |
1004263919 | Experian > Lifestyle and Interests (Affinity) > Financial Behavior > Tax Return --Professional Service Prepare user | This segment includes consumers who are likely to have a high probability for the given category, offering more precision in targeting. |
1004263839 | Experian > Lifestyle and Interests (Affinity) > Financial Behavior > Tax Shelter Model - Portfolio Value $100,000+401k, IRA, or Tax Shelter Annuity | This segment includes consumers who are likely to have a high probability for the given category, offering more precision in targeting. |
1004268159 | Experian > Lifestyle and Interests (Affinity) > Hobbies > Fishing | This segment contains consumers who are likely fishing enthusiasts. |
1004268499 | Experian > Lifestyle and Interests (Affinity) > Hobbies > Gardening | This segment contains consumers who are likely to actively garden. |
1004268199 | Experian > Lifestyle and Interests (Affinity) > Hobbies > Gourmet Cooking | This segment contains consumers who are likely to enjoy gourmet cooking. |
1004268299 | Experian > Lifestyle and Interests (Affinity) > Hobbies > Outdoor Enthusiast | This segment contains consumers who are outdoor enthusiasts. |
1004268339 | Experian > Lifestyle and Interests (Affinity) > Hobbies > Photography | This segment contains consumers who are likely to be interested in photography. |
1004268419 | Experian > Lifestyle and Interests (Affinity) > Hobbies > Scrapbooking | This segment contains consumers who are likely to enjoy scrapbooking. |
1004267979 | Experian > Lifestyle and Interests (Affinity) > Interests > Arts and Crafts | This segment contains consumers who are likely to enjoy arts and crafts. |
1004268859 | Experian > Lifestyle and Interests (Affinity) > Investors > Active Investor | This segment contains consumers who are likely to be active investors. |
1004268879 | Experian > Lifestyle and Interests (Affinity) > Investors > Brokerage Account Owner | This segment contains consumers who are likely to be investors that have brokerage accounts. |
1004267859 | Experian > Lifestyle and Interests (Affinity) > Investors > Invest: Online Trading | This segment contains consumers who are likely to online trade. |
1004267839 | Experian > Lifestyle and Interests (Affinity) > Investors > Invest: Retirement Plan | This segment contains consumers who are likely to have a retirement plan. |
1004268899 | Experian > Lifestyle and Interests (Affinity) > Investors > Mutual Fund Investor | This segment contains consumers who are likely to be mutual fund investors. |
1004263519 | Experian > Lifestyle and Interests (Affinity) > Memberships > Memberships: AARP Members | This segment contains consumers who are likely to be AARP members. |
1004265329 | Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Baby Boomer Mothers (1946-1964) | This segment includes consumers who are likely mothers born between 1946 - 1964. |
1004265459 | Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Couponing Mothers | This segment includes consumers who are likely mothers who utilize coupons in their purchasing decisions. |
1004265429 | Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Crafty Mothers | This segment includes consumers who are likely mothers who show an interest in creating crafts as a hobby and are likely to start craft projects with their children. |
1004265439 | Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Fitness Mothers | This segment includes consumers who are likely mothers who show an interest in staying fit and engage in indoor and outdoor fitness activities. |
1004265449 | Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Gardening Mothers | This segment includes consumers who are likely mothers who show an interest in gardening as a hobby. |
1004265339 | Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Gen X Mothers (1965-1979) | This segment includes consumers who are likely mothers born between 1965-1979. |
1004265349 | Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Gen Y Mothers (1980-1993) | This segment includes consumers who are likely mothers born between 1980-1993. |
1004265289 | Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Married Mothers | This segment includes consumers who are likely married females with at least one child under the age of 18 years old. |
1004265319 | Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Mothers with 2+ children | This segment includes consumers who are likely mothers with 2 or more children under the age of 18 years old. |
1004265419 | Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Mothers with high school child(ren) (16-18 yrs old) | This segment includes consumers who are likely mothers with at least one child between the ages of 16- 18. |
1004265379 | Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Mothers with infant child(ren) (0-3 yrs old) | This audience include mothers with at least one child between the ages of 0 - 3. |
1004265309 | Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Mothers with only 1 child | This segment includes consumers who are likely mothers with only 1 child under the age of 18 years old. |
1004265409 | Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Mothers with teenage child(ren) (13-15 yrs old) | This segment includes consumers who are likely mothers with at least one child between the ages of 13 - 15. |
1004265389 | Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Mothers with toddler child(ren)(4-6 yrs old) | This audience includes mothers with at least one child between the ages of 4 - 6. |
1004265399 | Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Mothers with tweener child(ren)(7-12 yrs old) | This segment includes consumers who are likely mothers with at least one child between the ages of 7 - 12. |
1004265299 | Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Single Mothers | This segment includes consumers who are likely single mothers with at least one child under the age of 18 years old. |
1004265369 | Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Stay at Home Mothers | This segment includes consumers who are likely working mothers that work inside their home. |
1004265359 | Experian > Lifestyle and Interests (Affinity) > Moms, Parents, Families > Working Mothers | This segment includes consumers who are likely working mothers. |
1004263959 | Experian > Lifestyle and Interests (Affinity) > Movies > Action/ Adventure Movie Lovers | This segment includes consumers who are likely to watch action adventure movies. |
1004264599 | Experian > Lifestyle and Interests (Affinity) > Movies > Comedy & Romantic Comedy Movie Lovers Model | This segment includes consumers are likely to have seen was either a comedy or a romantic comedy. They likely are interested in other comedic and romantic media sources, like television shows or magazines, and can be targeted through these channels. |
1004264419 | Experian > Lifestyle and Interests (Affinity) > Movies > Documentary/Foreign Language Movie Buff | This segment includes consumers who are likely to who enjoy watching foreign films and movies in other languages. They can be reached at foreign film showings/festivals and on websites like Netflix that stream foreign films. |
1004264439 | Experian > Lifestyle and Interests (Affinity) > Movies > Drama Movie Buff | Consumers who are likely to who enjoy watching drama movies. They can be reached at movie theatres where dramatic movies are being shown and on websites that stream movies. |
1004264459 | Experian > Lifestyle and Interests (Affinity) > Movies > Family Film Buff Model | This segment includes consumers who are likely to enjoy watching family friendly movies. They likely have children in the household and thus can be targeted for products such as toys and clothing that may appeal to their children as well. |
1004264499 | Experian > Lifestyle and Interests (Affinity) > Movies > Frequent Movie Attendee Model | Consumers likely to have been to a movie at least four times in the past 30 days. They are highly likely to view newly released movies. |
1004264099 | Experian > Lifestyle and Interests (Affinity) > Movies > Horror Movie Buff | This segment includes consumers who are likely to watch horror movies. |
1004263819 | Experian > Lifestyle and Interests (Affinity) > Movies > Movies: Thriller Movie Buffs | This segment includes consumers who are likely to watch thriller movies. |
1004263979 | Experian > Lifestyle and Interests (Affinity) > Movies > Opening Weekend Movie Goers | This segment includes consumers who are likely to enjoy going to the movies on the weekend. |
1004263879 | Experian > Lifestyle and Interests (Affinity) > Movies > Sci-Fi Movie Buff | This segment includes consumers who are likely to watch sci-fi movies. |
1004268239 | Experian > Lifestyle and Interests (Affinity) > Music > Music Download | This segment contains consumers who are likely to frequently download music. |
1004268259 | Experian > Lifestyle and Interests (Affinity) > Music > Music Streaming | This segment contains consumers who are likely to enjoy streaming music. |
1004258279 | Experian > Lifestyle and Interests (Affinity) > Occupation > Working Couples | This segment contains consumers who are likely working couples. |
1004257889 | Experian > Lifestyle and Interests (Affinity) > Personas > Digital Dads | Dads who make purchase decisions for the household, including CPG, personal care products, home goods, and child and baby products. Use the internet to obtain product info, make product purchases and for social networking. |
1004257879 | Experian > Lifestyle and Interests (Affinity) > Personas > Digital Moms | A Digital Mom uses technology to stay connected, obtain product information and make online purchases. Digital Moms also utilize the internet to source entertainment for them and their families, express themselves, seek advice and obtain support. |
1004268079 | Experian > Lifestyle and Interests (Affinity) > Pets > Cat Owners | This segment contains consumers who are likely to be cat owners. |
1004268119 | Experian > Lifestyle and Interests (Affinity) > Pets > Dog Owners | This segment contains consumers who are likely to be dog owners. |
1004268319 | Experian > Lifestyle and Interests (Affinity) > Pets > Pet Enthusiast | This segment contains consumers who are likely to be pet enthusiasts. |
1004264619 | Experian > Lifestyle and Interests (Affinity) > Pets > Wet Dog Food model | Consumers who are likely to serve pet dogs canned or wet packaged dog food. This is a bit more of a high-end option for dog food (compared with dry food), consumers likely to be interested in other luxurious pet offerings, like toys and leashes. |
1004263299 | Experian > Lifestyle and Interests (Affinity) > Purchase Behavior > Coupon Users | This segment contains consumers who are likely to use coupons. |
1004263329 | Experian > Lifestyle and Interests (Affinity) > Purchase Behavior > Laptop Owners | This segment contains consumers who are likely to own laptops. |
1004267779 | Experian > Lifestyle and Interests (Affinity) > Purchase Behavior > Loyalty Card User | This segment contains consumers who are likely to use a grocery store loyalty card. |
1004267799 | Experian > Lifestyle and Interests (Affinity) > Purchase Behavior > Luxury Home Good Buyer Behavior | This segment contains consumers who are likely to shop at luxury home good stores. |
1004263349 | Experian > Lifestyle and Interests (Affinity) > Purchase Behavior > Luxury Store Buyers | This segment contains consumers who are likely to shop at luxury stores. |
1004263939 | Experian > Lifestyle and Interests (Affinity) > Purchase Behavior > Prepaid Phone & Calling Card users | This segment includes consumers who are likely to have a high probability for the given category, offering more precision in targeting. |
1004267759 | Experian > Lifestyle and Interests (Affinity) > Purchase Behavior > Presence of Automobile | This segment contains consumers who are likely to own an automobile. |
1004263359 | Experian > Lifestyle and Interests (Affinity) > Purchase Behavior > Security System Owners | This segment contains consumers who are likely to own security systems. |
1004263379 | Experian > Lifestyle and Interests (Affinity) > Purchase Behavior > Supercenter Buyers | This segment contains consumers who are likely to shop at supercenters. |
1004263399 | Experian > Lifestyle and Interests (Affinity) > Purchase Behavior > Tablet Owners | This segment contains consumers who are likely to own tablets. |
1004264119 | Experian > Lifestyle and Interests (Affinity) > Purchase Behavior > Teeth Whitening Product User | This segment includes consumers who are likely to have a high probability for the given category, offering more precision in targeting. |
1004263419 | Experian > Lifestyle and Interests (Affinity) > Purchase Behavior > Warehouse Club Members | This segment contains consumers who are likely to be warehouse club members. |
1004263439 | Experian > Lifestyle and Interests (Affinity) > Purchase Behavior > Young Adult Clothing Buyers | This segment contains consumers who are likely to shop at young adult clothing stores. |
1004264299 | Experian > Lifestyle and Interests (Affinity) > Sports > College Basketball Enthusiast | Consumers who are likely interested in College Basketball. Based on statistical analysis of consumers that watch college basketball, show support and fandom for certain collegiate teams. |
1004264319 | Experian > Lifestyle and Interests (Affinity) > Sports > College Football Bowls | Consumers who are likely interested in College Football. They are reachable during radio, TV, and online broadcasts for college football games. They are also likely interested in products that show support and fandom for certain collegiate teams. |
1004268359 | Experian > Lifestyle and Interests (Affinity) > Sports and Recreation > Plays Hockey | This segment contains consumers who are likely to play hockey. |
1004268379 | Experian > Lifestyle and Interests (Affinity) > Sports and Recreation > Plays Soccer | This segment contains consumers who are likely to play soccer. |
1004268399 | Experian > Lifestyle and Interests (Affinity) > Sports and Recreation > Plays Tennis | This segment contains consumers who are likely to play tennis. |
1004268439 | Experian > Lifestyle and Interests (Affinity) > Sports and Recreation > Snow Sports | This segment contains consumers who are likely snow sports enthusiasts. |
1004268459 | Experian > Lifestyle and Interests (Affinity) > Sports and Recreation > Sports Enthusiast | This segment contains consumers who are likely to be sports enthusiasts. |
1004264239 | Experian > Lifestyle and Interests (Affinity) > Technology > Apple Ipod/Iphone Owner Model | This segment includes consumers who are likely to have an iPod and/or an iPhone. They are interested in music and can be targeted through mobile promotions. Advertisers and marketers should be sure their online content is mobile optimized. |
1004264259 | Experian > Lifestyle and Interests (Affinity) > Technology > Apple Mac Purchaser Model | Consumers whose most recent home computer purchase was a Mac (Apple). Based on statistical analysis of consumers that have reported that their most recent purchase was a Mac (Apple) for home use. |
1004264359 | Experian > Lifestyle and Interests (Affinity) > Technology > Couch Potatoes - Fanboy Model | Consumers who are likely fans of TV shows that create cult like followings like South Park, Family Guy, Battlestar Galactica. Consumers that enjoy watching shows such as South Park, Battlestar Galactica, and Family Guy. |
1004264399 | Experian > Lifestyle and Interests (Affinity) > Technology > Dell Computer Model | This segment contains consumers whose most recent home computer purchase was likely a Dell. They can be targeted for other technological products and offers through both traditional and online channels. |
1004264199 | Experian > Lifestyle and Interests (Affinity) > Technology > Highly Active Online Users | This segment includes consumers who are likely to be highly active online. |
1004264039 | Experian > Lifestyle and Interests (Affinity) > Technology > Home Telco Subscribers - Bundle Buyer: VOIP, Cable, & Internet | This segment includes consumers who are likely to have a high probability for the given category, offering more precision in targeting. |
1004264159 | Experian > Lifestyle and Interests (Affinity) > Technology > Online Researcher - Highly dependent on internet research | This segment includes consumers who are likely to use the internet for research. |
1004264059 | Experian > Lifestyle and Interests (Affinity) > Television (TV) > Comedy Television Watchers | This segment includes consumers who are likely to have a above average overall, offering greater reach in targeting. |
1004264339 | Experian > Lifestyle and Interests (Affinity) > Television (TV) > Couch Potatoes - Drama Lovers Model | Consumers who are avid viewers of drama television shows, such as CSI: Miami, The Sopranos, 24, and Law and Order: SVU. |
1004264379 | Experian > Lifestyle and Interests (Affinity) > Television (TV) > Couch Potatoes - Female Focus Model | This segment includes consumers who likely enjoy television shows like Gilmore Girls, Lipstick Jungle, and Dancing With The Stars. They can be targeted with advertisements during these shows and similar programming. |
1004264139 | Experian > Lifestyle and Interests (Affinity) > Television (TV) > Game Show Watchers | This segment includes consumers who are likely to watch TV game shows. |
1004264519 | Experian > Lifestyle and Interests (Affinity) > Television (TV) > Grammy Watcher | This segment includes consumers who are likely to who watched the Grammy's Awards Show on television in the past and plan to watch it next year. They can be reached in advertisements aired during the program. |
1004264539 | Experian > Lifestyle and Interests (Affinity) > Television (TV) > Guy Shows on TV | Consumers who are likely to enjoy watching television shows like The Colbert Report, Breaking Bad, Pawn Stars, and other shows geared towards a masculine demographic. |
1004264559 | Experian > Lifestyle and Interests (Affinity) > Television (TV) > HBO Watchers Model | This segment includes consumers who are likely to spend at least five hours per week watching HBO. Marketers looking to reach this segment should consider advertising on HBO or partnering with them to produce co-branded content. |
1004264579 | Experian > Lifestyle and Interests (Affinity) > Television (TV) > Oprah Fan | Consumers are likely to be big fans of Oprah, including her channel and magazine, and interact with her brand at least once a week. |
1004263899 | Experian > Lifestyle and Interests (Affinity) > Television (TV) > Reality TV Show Viewer | This segment includes consumers who are likely to watch reality TV. |
1004263799 | Experian > Lifestyle and Interests (Affinity) > Television (TV) > Top Chef-- TV Viewers | This segment includes consumers who are likely to have a high probability for the given category, offering more precision in targeting. |
1004263779 | Experian > Lifestyle and Interests (Affinity) > Television (TV) > TV Animation Show Fans | This segment includes consumers who are likely to have a high probability for the given category, offering more precision in targeting. |
1004263759 | Experian > Lifestyle and Interests (Affinity) > Television (TV) > TV History Show Fans | This segment includes consumers who are likely to have a high probability for the given category, offering more precision in targeting. |
1004264659 | Experian > Lifestyle and Interests (Affinity) > Television (TV) > TV How-to shows | These consumers love watching "how-to" instruction television shows. They can be targeted during the airing of these shows, and with co-branded content that encourages hobbies and crafts. |
1004263739 | Experian > Lifestyle and Interests (Affinity) > Television (TV) > TV Movie Fans | This segment includes consumers who are likely to have a high probability for the given category, offering more precision in targeting. |
1004264639 | Experian > Lifestyle and Interests (Affinity) > Television (TV) > TV News | These consumers primarily watch television to stay up-to-date on the latest news. They can be targeted through advertising on news programs. |
1004268919 | Experian > Lifestyle and Interests (Affinity) > Travel > Frequent Flyer Program Member | This segment contains consumers who are likely to be a frequently flyer member. |
1004268939 | Experian > Lifestyle and Interests (Affinity) > Travel > High Frequency Business Traveler | This segment contains consumers who are likely to be high frequency business travelers. |
1004268959 | Experian > Lifestyle and Interests (Affinity) > Travel > High Frequency Cruise Enthusiast | This segment contains consumers who are likely to frequently take vacation cruises. |
1004268999 | Experian > Lifestyle and Interests (Affinity) > Travel > High Frequency Foreign Vacationer | This segment contains consumers who are likely to take frequent foreign vacations. |
1004269019 | Experian > Lifestyle and Interests (Affinity) > Travel > Hotel Guest Loyalty Program | This segment contains consumers who are likely to be a hotel rewards program member. |