Experian Financial Segments (Other)

This segment contains consumers who are ranked based on likelihood to pay their debts. This score is based on profitability, approval rates, response rates and likelihood to perform.

This segment contains consumers who are ranked based on likelihood to pay their debts. This score is based on profitability, approval rates, response rates and likelihood to perform.

This segment contains consumers who are ranked based on likelihood to pay their debts. This score is based on profitability, approval rates, response rates and likelihood to perform.

This segment contains consumers who are ranked based on likelihood to pay their debts. This score is based on profitability, approval rates, response rates and likelihood to perform.

This segment contains consumers who are likely to pay their debts. This score is based on profitability, approval rates, response rates and likelihood to perform.

This segment contains consumers who are likely to pay their debts. This score is based on profitability, approval rates, response rates and likelihood to perform.

This segment contains consumers who are likely to pay their debts. This score is based on profitability, approval rates, response rates and likelihood to perform.

This segment contains consumers who are likely under-banked, (also known as "thin file") based on the ChoiceScore Model.

This segment contains consumers who are likely careful with money, managing money well, saving money and (shared with Investment Leader segment) feeling financially security.

This segment contains consumers who are likely to have willingness to pay any price for financial advice, actively being an information source for others, feeling financially secure and the desire to appear financially successful.

This segment contains consumers who are likely actively seeking out as much information about an investment as possible before committing, shopping around for the best investment deal and aversion to financial debt.

This Financial Personality Credit Card segment contains consumers who are likely to manage credit card expenditures responsibly, using credit primarily for convenience, and pay off balances monthly. Low credit card balance.

This Financial Personality Credit Card segment contains consumers who are likely to use credit cards to maintain their lifestyle and carry a balance, they often seek new cards to swap balances onto lower rates. High credit card balance.

This Financial Personality Credit Card segment contains consumers who are likely to pay off balances monthly and consider the rewards program to be the single most important factor when choosing or switching cards. Low credit card balance.

This Financial Personality Credit Card segment contains consumers who are likely to prefer to use cash to make all of their purchases and keep at most one credit card with low APR as a last resort. High credit card balance.

This Financial Personality Credit Card segment contains consumers who are not likely to have a strong opinion or preference when it comes to credit card products. Average credit card balance.

This Financial Personality Deposits segment contains consumers who are likely to look for a bank that offers good personal service and prefers to conduct transactions in person, usually at one specific branch. Very high deposit balance.

This Financial Personality Deposits segment contains consumers who are likely to look for a bank that can help manage their finances and provide competitive interest rates. Low deposit balance.

This Financial Personality Deposits segment contains consumers who are likely to look for a bank that offers low fees and convenient, basic services to help access their money. Low deposit balance.

This Financial Personality Deposits segment contains consumers who are not likely to have a strong opinion or preference when it comes to deposit products. Average deposit balance.

This Financial Personality Home Equity segment contains consumers who are likely to be very financially disciplined and opposed to borrowing against their home, even at low rates. Very low home equity balance.

Consumers who are likely to be a frequent user of home equity credit, typically shopping around for the lowest rates to finance either a large purchase or to pay other expenses. Very high home equity balance.

Consumers who are likely to prefer to limit their debt and would primarily use home equity credit to finance a major, one-time purchase and would do so at the lowest rate possible. High home equity balance.

This Financial Personality Home Equity segment contains consumers who are not likely to have a strong opinion or preference when it comes to home equity products. Low home equity balance.

Consumers who are likely to believe life insurance to be important and are actively seeking information online, but would prefer to meet with an agent before purchasing. Average insurance policy face value.

This Financial Personality Life Insurance segment contains consumers who are likely to be confident in making independent decisions and are not at interested in buying life insurance. High insurance policy face value.

Consumers who are likely to feel overwhelmed by personal finances and do not consider life insurance to be a top priority, nor do they have any opinions on different providers. Below average insurance policy face value.

Consumers who are likely to prefer to have a strong relationship with their agent and treat life insurance as an important part of their financial portfolio. High insurance policy face value.

This Financial Personality Life Insurance segment contains consumers who are not likely to have a strong opinion or preference when it comes to life insurance products. Below average insurance policy face value.

This Financial Personality Investments segment contains consumers who are likely to rely on investment managers to manage their portfolio and reach their financial goals with minimal involvement on their part. Very high investable assets.

Consumers who are likely to research and monitor investments on their own, but still seek firms that can offer personal advice and advanced features to maximize their success. Average investable assets.

Consumers who are likely to doubt that brokers would be more knowledgeable than they are and prefer to make safe investments on their own, primarily in mutual funds. Low to medium investable assets.

This Financial Personality Mortgage segment contains consumers who are likely to try to limit their debt, but when they do need a mortgage, they seek out their local branch and would never apply online. Slightly below average mortgage balance.

This Financial Personality Mortgage segment contains consumers who are likely to be confident in their knowledge of mortgage products, but would prefer to limit their debt and they are not an active refinancer. Below average mortgage balance.

This Financial Personality Investments segment contains consumers who are not likely to have a strong opinion or preference when it comes to mortgage products. Slightly below average mortgage balance.