Experian Life Events Segments

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Segment ID

Segment Name

Segment Description

1004269159

Experian > Life Events > New Parents > Child Age 0-36 Months

This segment contains consumers who are likely to be new parents for children age 0-36 months.

1004269149

Experian > Life Events > New Movers > Last 12 Months

This segment contains consumers who are likely to be new movers in the last 12 months.

1004269139

Experian > Life Events > New Homeowners > Last 12 Months

This segment contains consumers who are likely to be new homeowners in the last 12 months.

1004269129

Experian > Life Events > New Homeowners > Last 6 Months

This segment contains consumers who are likely to be new homeowners in the last 6 months.

1004259159

Experian > Life Events > Life Events > First time Homebuyer

This audience segment targets consumers who are likely to be First Time home buyers.

1004259169

Experian > Life Events > New Movers > Last 6 Months

This segment contains consumers who are likely to be new movers in the last 6 months.

1004267959

Experian > Life Events > Recently Married (Newlyweds) > Last 12 Months

This Life Event segment contains consumers who are likely to have changed marital status from single to married in the last 12 months. Changes are based on tracking changes in the consumer database.

1004267939

Experian > Life Events > Recently Married (Newlyweds) > Last 3 Months

This Life Event segment contains consumers who are likely to have changed marital status from single to married in the last 3 months. Changes are based on tracking changes in the consumer database.

1004267949

Experian > Life Events > Recently Married (Newlyweds) > Last 6 Months

This Life Event segment contains consumers who are likely to have changed marital status from single to married in the last 6 months. Changes are based on tracking changes in the consumer database.

1004267929

Experian > Life Events > Recently Single (Divorced) > Last 12 Months

This Life Event segment contains consumers who are likely to have changed marital status from married to single in the last 12 months. Changes are based on tracking changes in the consumer database.

1004267909

Experian > Life Events > Recently Single (Divorced) > Last 3 Months

This Life Event segment contains consumers who are likely to have changed marital status from married to single in the last 3 months. Changes are based on tracking changes in the consumer database.

1004267919

Experian > Life Events > Recently Single (Divorced) > Last 6 Months

This Life Event segment contains consumers who are likely to have changed marital status from married to single in the last 6 months. Changes are based on tracking changes in the consumer database.