This report includes data on the audience's employment in a given industry or job function.
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Data Sources
These reports make use of data provided by one or more data partners. You can find the names of data partners in the upper right hand corner of the report.
Calculations
Composition
Composition represents the percentage of page views generated by visitors who fall into a particular Business & Occupation segment for this property. We provide you with a page view composition to best represent the composition of potential impressions for users in a given Business & Occupation segment for your property.
Index
The Index is a comparison of the audience composition of this property to the Internet population.
For example, if the Large ($100MM-$200MM) category shows a 5.94% composition, with an index of 103, it means that 5.94% of the page views on this property are generated by users who are in a Marketing job function, and that you are 1.03 times more likely to have a user who is in a Marketing job function view your property than the average Internet site.
Using This Report
The Business & Occupation report helps you understand the likelihood of a property's users holding a specific occupation by categorizing the industry they work in and their specific job.
Support Advertising Sales Efforts
By getting your property's full Business & Occupation profile, you can use Quantcast to validate your audience's employment in a given industry or job function to marketers.
Inform Your Content Creation Strategy
When constructing the story and unique content strategy to pitch to your marketer partner, you can leverage these data points to validate and inform your creative team on the employment information of users who visit specific properties across your Network.
Methodology
We directly collect anonymous browsing data through the publishers and networks that use Quantcast Measure and have placed our pixel on their properties. We combine this with anonymous reference data from data partners, allowing our statistical models to accurately infer the media consumption habits of a property's audience in aggregate. Some data in reports may be removed when thresholds are applied to prevent inferring the identity of an individual user (see our privacy policy). When looking at large data sets, we will sometimes use statistical sampling.