What is a recency window?
The ability to define the recency window is a common feature within the DSP landscape. Our platform also includes this feature, which helps reinforce our pillar of simplicity and ease of use by enabling users to set up campaigns quickly.
A recency window gives you more control and choice over who you are targeting and when your ads are shown. Recency windows allow you to control the granularity of your retargeting and prospecting by specifying when a cookie must have visited your site to be eligible for retargeting. If the recency window period elapses without a visit from the cookie, the cookie is eligible within the prospecting pool.