Why is Quantcast's proprietary real-time data a stronger source to reach audiences than ACR alone?
While TV content has grown exponentially in the last few years, there are now over 800k individual program titles in the U.S. alone (per Nielsen); it’s dwarfed by digital environments, where there are over 200M active websites (not counting individual pages) that are available on the open web. That means that more real life is happening in digital than TV environments. Advertisers need to think beyond the flatscreen in the living room to understand and engage with today's connected consumers. This requires a multi-signal approach (i.e., Quantcast's) to understand consumer behaviors and preferences across digital touchpoints rather than just TV viewing behavior alone.
Can I upload first-party data?
The Quantcast Platform supports onboarding audience segments through integrations with many of the top DMPs. These segments can then be reviewed within our Audiences Tool or activated as part of an advertising campaign.
Quantcast has integrations with the following DMPs and audience platforms.
Adobe Experience Platform
ActionIQ
LiveRamp Connect
Tealium
Treasure Data
Zeotap
any platform that supports file-based transfers
Do you support multitouch attribution?
Currently, we do not support multitouch attribution.
Can the post-view attribution window be changed on the back end, understanding that the user cannot change the window in the UI?
The organization owner can adjust post-view and post-click attribution windows at the account level.
What is Insight Labs?
The Insights Lab allows you to review performance trends and analytics within the Quantcast Platform easily. These reports are available at both the ad set and the campaign level and are refreshed every Monday.
Can the Report builder geo reporting, demographic reporting, and the site delivery list be pulled for a lifetime or only 30 days?
Thirteen months is our reporting lookback.
What is the difference between a page view and a site visit?
Site Visit counts the page views of the site visit event selected on the campaign level, while page views counts the number of all page views of the tagged site.
What is the definition of each metric?
Session: A session is a period of browsing behavior. A user may view multiple pages within a domain during a single session. By default, if a user is inactive for 30 minutes or more, any future activity is attributed to a new session. Users who leave your site and return within 30 minutes are counted as part of the original session.
Page Depth: This dimension creates a histogram of values by the number of pages, ranging from 1 - 20+ (tentatively), which are then applied across visitor sessions. Page depth is the number of page views accumulated during a single session. The distribution of sessions and uniques by page depth illustrates how engaged your visitors are.
Average pages/session: The average number of pages viewed during a session. Repeated views of a single page are counted.
Average pages/Unique Visitor: The average number of pages viewed by a Unique Visitor. Repeated views of a single page are counted.
Session and Page metrics will count any page that is tagged by the Q pixel; it doesn't have to be an explicitly defined event. This is different from how the Site Visit metric is tallied. In that case, the configuration of your ad set dictates the set of site events that will be included.
Can Quantcast provide client log-level data?
Yes, we provide log-level reporting on a per-client basis. The request is evaluated on a per-customer basis and requires a data agreement with legal to be signed before the log-level data is shared.
Certain data points are not available at a log level, as Quantcast has an obligation to safeguard personal data according to our privacy policy and all privacy regulations in the jurisdictions where we do business. For these data points (e.g., demographics), we share aggregate reporting data with a minimum cohort size (e.g., 50) to avoid sharing data that might reasonably enable someone to re-identify an individual from the aggregate data that we do report.
Why don't my spending totals in the UI match the detailed site breakdown report?
When reporting on spend per website, Quantcast rounds each site's total spend to the nearest whole cent or pence. When this rounding process occurs over the hundreds of sites upon which we deliver impressions, the total accumulated rounding error can add up to a small but visible amount, typically no more than a few cents. Values are not rounded during billing until the final invoice is generated, and this error will not be introduced.
Why do my spend and impressions change slightly from week to week?
While most impressions and associated spend are recorded immediately, a few impressions may not be recorded until hours later due to circumstances beyond our control. Though we report on these delayed impressions, we will not bill on spend resulting from these impressions over the configured budget.
How often is the reporting refreshed?
Once a campaign is live, campaign reporting will appear on the campaigns screen within 1-2 hours. The Report Builder will show data within 24 hours of the campaign launch. After that initial period, reporting in the Report Builder refreshes every 18 hours. To see when the data was last updated, you can see the time stamp in Report Builder to understand when the data was 'last updated," which means up to what time the data is available.
Insights Lab updates weekly (Monday).