Industry Audiences are pre-curated lists of organizations grouped by industry, available for activation and reporting. You can use them to reach business verticals precisely and efficiently.
To use Infinity Audiences, navigate to the Audiences by Quantcast section of the ad setup page. Please note that these Quantcast Audiences incur an additional $0.75 CPM fee. Industry Audiences are available in the US only.
Vertical | Audience Name | Description |
B2B | Advertising Services | Use this segment to reach advertising agencies and consultancies. |
B2B | Agricultural and Natural Resource Providers | Use this segment to reach agricultural supply dealers, irrigators and other natural resource managers. |
B2B | Automobile Services | Use this segment to reach car dealerships, automotive parts and accessories stores and repair shops. |
B2B | Bars & Restaurants | Use this segment to reach bars, restaurants and other food service providers. |
B2B | Business IT Services | Use this segment to reach data processing, data hosting, computer systems design and related services. |
B2B | Business Support Services | Use this segment to reach all non-IT related business support service providers. This includes call centers, janitorial service providers and office equipment providers. |
B2B | Construction Services | Use this segment to reach non-home construction service providers. This includes professionals such as architects and material suppliers. |
B2B | Department Stores | Use this segment to reach department stores. |
B2B | Electrical Services | Use this segment to reach electrical contractors and suppliers. |
B2B | Electronic Equipment Services | Use this segment to reach electronic parts and equipment suppliers as well as electronic repair service providers. |
B2B | Electronics and Appliance Stores | Use this segment to reach big-box electronics and appliance retailers. |
B2B | Financial Services | Use this segment to reach banks, credit unions and investment advisors. |
B2B | Gas Stations & Transport Services | Use this segment to reach gas stations, transport and transit providers. |
B2B | Higher Education Institutions | Use this segment to reach colleges, universities and professional schools. |
B2B | Home Services | Use this segment to reach home construction and landscaping providers. This includes contractors such as plumbers and HVAC suppliers. |
B2B | Insurance Agencies and Brokerages | Use this segment to reach insurance agencies and brokerages. |
B2B | Insurance Carriers | Use this segment to reach direct insurance carriers. This includes life, health and medical carriers. |
B2B | Live Experience Providers | Use this segment to reach a variety of live entertainment providers. This includes sports teams, casinos and museums. |
B2B | Management Consulting Services | Use this segment to reach management consulting service providers. |
B2B | Manufacturers | Use this segment to reach manufacturers across a variety of industries. |
B2B | Movie and Television Services | Use this segment to reach movie and television show producers as well as movie theaters. |
B2B | Personal Health and Beauty Providers | Use this segment to reach beauty salons, personal care stores and fitness centers. |
B2B | Physical Security Services | Use this segment to reach physical security and physical security system providers. |
B2B | Real Estate Agents and Brokers | Use this segment to reach residential and commercial real estate agents and brokers. |
B2B | Retail Stores | Use this segment to reach a variety of specialty stores and discount clubs. |
B2B | Software Publishers and Suppliers | Use this segment to reach software publishers as well as computer equipment suppliers. |
B2B | Supermarkets | Use this segment to reach major grocery retailers. |
B2B | Traditional Media Distributors | Use this segment to reach television and radio broadcasters as well as newspaper publishers. |
B2B | Travel and Tourism Services | Use this segment to reach hospitality and travel vendors. |