Glossary of Industry Audiences

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Industry Audiences are pre-curated lists of organizations grouped by industry, available for activation and reporting. You can use them to reach business verticals precisely and efficiently.

Find them in the Audiences by Quantcast section of the ad setup page. Please note, these Quantcast Audiences do incur an additional $0.75 CPM fee. They are available in the US only.

GEO

Vertical

Category

Audience Name

Description

US

B2B

Industry

Advertising Services

Use this segment to reach advertising agencies and consultancies.

US

B2B

Industry

Agricultural and Natural Resource Providers

Use this segment to reach agricultural supply dealers, irrigators and other natural resource managers.

US

B2B

Industry

Automobile Services

Use this segment to reach car dealerships, automotive parts and accessories stores and repair shops.

US

B2B

Industry

Bars & Restaurants

Use this segment to reach bars, restaurants and other food service providers.

US

B2B

Industry

Business IT Services

Use this segment to reach data processing, data hosting, computer systems design and related services.

US

B2B

Industry

Business Support Services

Use this segment to reach all non-IT related business support service providers. This includes call centers, janitorial service providers and office equipment providers.

US

B2B

Industry

Construction Services

Use this segment to reach non-home construction service providers. This includes professionals such as architects and material suppliers.

US

B2B

Industry

Department Stores

Use this segment to reach department stores.

US

B2B

Industry

Electrical Services

Use this segment to reach electrical contractors and suppliers.

US

B2B

Industry

Electronic Equipment Services

Use this segment to reach electronic parts and equipment suppliers as well as electronic repair service providers.

US

B2B

Industry

Electronics and Appliance Stores

Use this segment to reach big-box electronics and appliance retailers.

US

B2B

Industry

Financial Services

Use this segment to reach banks, credit unions and investment advisors.

US

B2B

Industry

Gas Stations & Transport Services

Use this segment to reach gas stations, transport and transit providers.

US

B2B

Industry

Higher Education Institutions

Use this segment to reach colleges, universities and professional schools.

US

B2B

Industry

Home Services

Use this segment to reach home construction and landscaping providers. This includes contractors such as plumbers and HVAC suppliers.

US

B2B

Industry

Insurance Agencies and Brokerages

Use this segment to reach insurance agencies and brokerages.

US

B2B

Industry

Insurance Carriers

Use this segment to reach direct insurance carriers. This includes life, health and medical carriers.

US

B2B

Industry

Live Experience Providers

Use this segment to reach a variety of live entertainment providers. This includes sports teams, casinos and museums.

US

B2B

Industry

Management Consulting Services

Use this segment to reach management consulting service providers.

US

B2B

Industry

Manufacturers

Use this segment to reach manufacturers across a variety of industries.

US

B2B

Industry

Movie and Television Services

Use this segment to reach movie and television show producers as well as movie theaters.

US

B2B

Industry

Personal Health and Beauty Providers

Use this segment to reach beauty salons, personal care stores and fitness centers.

US

B2B

Industry

Physical Security Services

Use this segment to reach physical security and physical security system providers.

US

B2B

Industry

Real Estate Agents and Brokers

Use this segment to reach residential and commercial real estate agents and brokers.

US

B2B

Industry

Retail Stores

Use this segment to reach a variety of specialty stores and discount clubs.

US

B2B

Industry

Software Publishers and Suppliers

Use this segment to reach software publishers as well as computer equipment suppliers.

US

B2B

Industry

Supermarkets

Use this segment to reach major grocery retailers.

US

B2B

Industry

Traditional Media Distributors

Use this segment to reach television and radio broadcasters as well as newspaper publishers.

US

B2B

Industry

Travel and Tourism Services

Use this segment to reach hospitality and travel vendors.