Green Advertising with Quantcast

At Quantcast, we want to build towards a better tomorrow with green media products delivered via sustainable and efficient ad tech. To do this, we offer packages and deals that prioritize sustainability in the creatives, load times, and efficient ad servers. 

To start with, we recommend some standard Display Ad Set specifications. Conscientious design and downsized files create effective ads and reduce processor load.

• 450k max file size

• 3 loops or 30-second ad length

Note: Non-video assets reduce carbon lift.

Using these specifications, we can provide faster load times, boosting ad viewability, load time, and user experience. Combining lean ads and compressed files also reduces server requests & energy usage per campaign.

How to Find and Use Green Deals

1. When setting up your Ad Set, in the Inventory section, click on the + Target Deals and Packages button.

2. In the modal, type green in the search box.

3. Select your deals using the checkboxes on the left side of the screen, then click the Target Deals and Packages button in the top right.