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    Implement Q Pixel in Ensighten
    • 29 Mar 2024
    • 1 Minute to read
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    Implement Q Pixel in Ensighten

    • Updated on 29 Mar 2024
    • 1 Minute to read
    • Contributors
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    Article summary

    Using Ensighten with Quantcast Q Pixel

    A comprehensive tagging strategy sets your campaign up for success and provides robust audience insights. The following instructions walk you through the process for placing Q Pixels in Ensighten.


    💡 Reminder:

    • Do not alter the code. Any edits to the code may result in the tag not firing.

    • The tag does not interfere with your page load because it is asynchronous (it loads in the background). See Get Started with Quantcast Tagging for more technical details.  

    ⚠️ What you need to continue:

    Q Pixel (tag code available in the Quantcast Platform on the Q Pixel page)

    Grab_Q_Pixel(1)

    Q Pixel in Ensighten

    1. Log in and select Tags.

    2. Select Add Tag.

    1. Find Quantcast Advertise in the library and select Configure.

    1. Enter a Tag Name and any Label desired.

    5. Enter your P-code and configure the additional data you want to pass.

    6. Select Continue.

    💡 Note: Many Ensighten customers have configured a data layer on their purchase confirmation page to capture key purchase metrics such as an order number or total revenue amount of the purchase. Next to the Order ID and Revenue fields, select the Data Layer option for both and the corresponding Element name used by your site. If you have questions about your ability to pass dynamic variables on your purchase confirmation page, work with your Ensighten account manager and Quantcast support team ([email protected]) to confirm the details.

    7. Configure where the tag should fire: Select your production environment in the Choose a Space field.

    8. Choose All Pages.

    9. Select Continue.

    10. Select Save and Commit.

     

    Verify tag implementation using the Quantcast Tag Inspector

    The Quantcast Tag Inspector is a Google Chrome plugin that checks whether your Quantcast Tag and Audience Segments are implemented correctly. Install the Inspector to review individual pages of your site, and make sure the audience segments are firing correctly. For more information, see the Inspect Your Tag help document.

    You are done! Please check the Q Pixel app to confirm that your tags are collecting data. If you are not seeing any activity, reach out to [email protected] or submit a Help Center request at www.quantcast.com.  For more information on tagging, see our Tagging Overview article.

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